Betting sites UK - New & Best

Welcome to NewBettingSites.UK, the UK's leading comparison site for the newest betting sites in the UK. Our aim is to simplify the betting process for you and provide readers with the most reliable and detailed comparison for emerging new online bookmakers.

We offer a wealth of betting services, including:

1. A detailed comparison of new betting sites, including football betting margins, offer requirements, minimum odds and minimum deposit among others
2. The most accurate ratings, which we compute independently from five different sources
3. Our Betting School will help you learn more about online sports betting and to choose the right bets
4. Learning Center: where you can find out our best sports betting guides and strategies
5. All the information you need on payment methods, deposits and withdrawals for all the la favourite new bookies
6. All of this is available in our handy tables, where you can cross-reference the best betting sites
7. Most importantly of all, we have checked out their license and they are all licensed in accordance with the UK Gambling Commission, which means they can be trusted and they are 100% safe places to bet

NewBettingSites.UK Bookmarker Reviews – How the Ratings Work

We want sports bettors to trust us when they are reading our reviews, and to do this, you need to know how they work. We feel it is important to explain how we review our websites and how the scores are created.

Rating are calculated by our resident math whiz from 5 different sources: Good Bookmaker Review, Bookmakers Review, SBR, WOSB and Top 100 Bookmakers – making them more universally accurate.

This ensures that one hugely positive opinion, or one negative opinion, cannot have a huge impact on the score we give a bookmaker. By having such a big and robust system in place, we can score without one standout review making a huge difference and unbalancing the scores.

For those wanting to quickly browse through the new online bookmakers that we have listed for matched betting purposes, our ratings can be compared against each other. However, alongside offering a rating we also have our own review available, which talks more about the service, what the strengths and negatives are, and what you can expect to find when you land on the home page.

This is perfect for those who like to read and dig a little deeper themselves. We put ourselves in the feet of a punter, and think about every aspect of the service, if it’s good enough and what can be improved upon.

The last point to mention here is that we will only recommend an online betting site if they have a license from the UK Gambling Commission.

Only the best online bookmakers, as determined by our expert analysis and user feedback, are recommended on our site to ensure you have access to top-rated platforms with the best features and services.

At NewBettingSites.UK, we are committed to helping sports betting fans make informed choices by providing detailed and unbiased reviews of every betting site we feature. Our expert team evaluates each online bookmaker using a comprehensive set of criteria, including the quality of odds, variety of betting markets, promotional offers, user experience, and security measures. The quality and availability of the customer service team, including 24/7 support and live chat options, is also a crucial factor in our site ratings, as prompt and reliable assistance enhances the overall user experience. We also take into account real user feedback to ensure our ratings reflect the actual experiences of sports bettors. Our review process is designed to be transparent and up-to-date, so you can trust that the information you find here is both accurate and relevant. Whether you’re a seasoned punter or new to online betting, our bookmaker reviews are your go-to resource for finding the best betting sites and the most rewarding sports betting experience.

Why a Betting Site May Achieve a High Rating from Us

The better the service on offer for sports bettors, the higher the rating will be for the bookmaker. Here are some of the reasons why a New online betting site may achieve a high rating from us. A bookmaker that has a very high rating will be one that has ticked many of these boxes, while those with a lower rating have work to do in some of the areas that we have mentioned below. These sites could specialise in one area, such as an eSports betting site, or they could be general online betting sites.

• Easy to use website & mobile app/site
• Extensive coverage of sports and decent range of betting markets
• Wide variety of sports betting options, including both pre-match and in-play markets
• Great odds on offer
• Decent odds across all sports, ensuring fairness and competitiveness for casual bettors
• Large bonuses and sign up offers offers for new and existing customers
• Live streaming available
• In-play betting on selected events
• Strong customer support team in place
• Wide range of payment methods
• Reputation for not restricting winning accounts

Only Bet with New Licensed Betting Sites

When you are looking for a new online betting site to sign up with, you should always look into the website and see if it is a legitimate place to bet. If you are in the UK then you must bet with a bookmaker that is registered and licensed by the UK Gambling Commission. This ensures that they have passed strict tests and they are recognised as a safe place to play. With this, you can deposit funds and place bets completely with the peace of mind you are safe, allowing you to enjoy your experience.

All sites listed here are reputable betting operators, fully licensed and regulated for UK customers.

Every single bookmaker on Newbettingsites.uk is UK licensed and registered with the UK Gambling Commission, we only want you to play in a safe environment. You can check up on websites by yourself if you wish, they must show their UK license information at the bottom of their homepage, so look here if you want to find out more.

By betting with a bookmaker that has a license to trade in the UK you give yourself the following protection:

• No misleading offers or conditions, everything is open and honest with clear information
• Responsible gambling will take place, including the protection of minors
• By knowing your details, bookmakers will work to prevent crime and fraud
• Your funds will be held in a secured separate account
• You can approach the Gambling Commission
• and complain about a bookmaker

If you choose to ignore this and bet with an online bookmaker that has no UK license then you will not be protected by any of the above. Betting online should be a fun experience, and you should be able to bet with peace of mind that you and your funds are safe. The only way to ensure this is to bet with a bookmaker that is licensed and regulated by the UK Gambling Commission.

Should you take bonuses from UK sports betting sites?

New online betting sites in the UK go to extreme lengths to fight for new customers and to retain the existing base of players. One of the most obvious methods online bookmakers deploy are betting offers and bonuses which come in different shape and form. Betting offers have evolved over time, but they remain one of the biggest attractions and selling points with new customers. Many offers specify a maximum free bet amount, so users should check the terms for the highest value available. Some of the most common bonuses and sign up offers offers you’ll find at the majority of trusted online bookmakers are listed below.

How do the New Betting Sign up Offers Work?

New online betting companies in the UK are extremely aggressive in seeking new customers and retaining a loyal customer base. A common way for a bookmaker to advertise bets or bonuses are various forms. Bets offer has evolved over time but remains the major attraction of new customers. Below we list the bonuses offered to the most respected bookmakers online.

Free Bets and Free spins

It’s a quite self-explanatory concept as Free Bets are actually an amount of money the bookmaker will deposit to your betting account upon registration. They usually follow a deposit of your own but you need to keep in mind that free bets is not the amount of money you can keep and withdraw. If you win, the bookmaker will let you keep the winnings and not the wagering sum of the free bet. In some instances, you will need to wager your net winnings before you are even allowed to withdraw those as well.

Deposit Bonus

Usually presented as a percentage of your total deposit, this type of bonus is arguably the most popular one with betting companies and Online Casino. Deposit bonus goes anywhere from 25% up to as much to 100% and sometimes even more onto your first deposit. What this actually means is that on a 50% deposit bonus you will be granted an additional £20 pounds on a £40 deposit.

Matched Bonus

Only a variation of the deposit bonus, a matched bonus allows you to grab the amount equal to your initial deposit. The matched bonus has become the most searched bonuses in the online gambling industry and for a good reason too. Betting giants are racing to offer as lucrative matched bonuses as possible to their players and the sums you can hope to grab vary from £10 to £50. These come in smaller amounts and are a preferred option to higher matched bonuses allowing deposits of up to £100 or more, simply because they will require being turned over once before you can withdraw your winnings. Some offers require placing a qualifying acca bet, such as an accumulator with a minimum number of selections and minimum odds, to unlock free bets or other rewards.

No Deposit Bonus

Not that of a common bonus anymore, no deposit bonus is a sum given to new players for simply opening their new account at a given bookmaker. They might sound like one of the most appealing forms of bonuses, but they usually come with strict restrictions that will prevent you from withdrawing the money.

Mobile Bonus

The online betting world is now knees deep in mobile gaming and the end of its popularity is not in sight. Operators have recognised the need to go mobile and are offering all kinds of perks to their players that come from mobile devices.

Read more about other types of bonuses

How We Calculate Football Margins

Making a Deposit with New Betting sites and what Deposit Methods are available

One of the key, and often overlooked, areas of a betting site is their deposit methods. In an ideal world, the bookmaker will have many to choose from, including some of the bigger payment options available on the market.

This is incredibly important for anyone who is doing any type of betting, whether this be sports betting, matched betting or something else.

Paying via a debit card is one of the most used options and one that the majority of bookmakers accept. Alongside this, look out for bookmakers to accept a range of e-wallet payment methods including Paypal, Skrill, Neteller and more. These are all commonly used by people online, both for betting and other purposes, and provide strong security. However, certain deposit methods, such as Skrill, Neteller, or PayPal, may not qualify for some bonuses or promotions, so always check the terms before depositing.

Rounding the payment methods off, look for alternative banking methods as a fall-back if you need them, these include being able to send a bank transfer rather than use your debit card.

How To Choose Between New Betting Sites UK

We have already set out the criteria for assessing the best UK sports bettors. Tell me the best way to ensure you'’re selecting the right decision? Below is a list of some good tips to find the best betting book in the United Kingdom.

When considering new betting sites, it's important to note how they compete with established brands like Paddy Power, which is known for its special promotions, competitive odds, and unique marketing campaigns. Look for bookmakers that offer similar features and exclusive offers.

Betting is very personal and what is good for you, may not be good for someone else. Use our checklist below to help you decide which new account to sign up with, making sure it is one regulated in the United Kingdom. The best online betting sites are those that offer a wide range of sports betting options and comprehensive sports covered, ensuring there is something for every type of bettor. Major events like the Rugby World Cup also attract significant betting interest, so consider sites that provide strong coverage and betting opportunities for such tournaments.

Betting is very personal and what is good for you, may not be good for someone else. Use our checklist below to help you decide which new account to sign up with, making sure it is one regulated in the United Kingdom.

New Customer Welcome Offers

Some sports fans can easily choose from a variety of betting websites in Britain if they choose a one with a great welcome offer. That is logical because the sector is competing for a lot of money, and operators become more generous. The difficulty of launching new gambling websites in Britain is very great as they are competing with the likes of Bet365 and PaddyPower, whose marketing budget is large. A free bet on registering is an excellent method of testing a new site.

Choose the best bonus that you can find, and one that you will be able to use with ease. Don’t go for something that is too complicated and don’t stretch yourself when you are looking at these, go with one that fits your normal betting pattern, especially if it involves a qualifying bet.

Regular Promotions

Look out for a bookmaker who offers regular promotions to their new customers. After taking advantage of a welcome bonus, they will want to keep you as their customer so you will find that the new betting websites all offer regular promotions to keep you happy.

Betting Markets

The first thing to look out for is to make sure that any new online bookmaker you are looking at offers the sport and markets that you already use. It is pointless signing up with a new bookmaker and then changing how you bet, you shouldn’t have to do that so make sure you check this out first so you can place bets when needed.

Competitive Odds

We all want to win as much as possible from our bookmaker and choosing the right one can make a big difference to your betting profit and loss. Look out for how good their prices are and also the margin they take out as their profit, find one with competitive prices and a low margin to give you the best chance of winning money.

Live Streaming

Many new bookmakers offer you the chance to live stream games while you bet on them, so you can cashout if things aren’t going to plan. If you are interested in watching the action then this is a fantastic initiative and one that you will use a lot. Look out for bookmakers that offer streaming services and what sports they will have live for you to watch, with bet365 and William Hill offering the standout service online with live betting alongside the action.

Betting Interface

This really is up to your own personal choice, but look for a online sports betting site that you feel comfortable using, you can navigate with ease and one that runs quickly without any long loading time. Reliability shouldn’t be an issue with any new betting site, but check them out and be sure to settle on one you like the look of, the William Hill website is a good example of a smooth, easy to use betting website.

Mobile Betting Experience

Pretty much everyone will encounter a time when they want to bet on their mobile, while some people will only bet on their mobile and not on any other devices. No matter how often you use it, you never know when a good mobile site will be needed to make sure you check out what is available.

Payment Methods Available

This is one of the most important things to look out for when choosing the online sports betting site you want to sign up with. You should always look for a site that offers payment methods that you know and trust, and preferably ones that offer methods where you already have an account.

Keep in mind that certain deposit methods, such as Skrill, Neteller, PayPal, and other e-wallets, may be required or excluded for specific bonuses and promotions. Always check the terms and conditions before choosing your payment option to ensure you are eligible for any offers.

For example, if you know and trust Paypal and you hold a Paypal account then a bookmaker that accepts Paypal would work really well for you. If a bookmaker only accepts methods that you do not have an account with already, this means that alongside opening up a new betting account, you will also have to open up an account with the payment provider too.

The good news is that a lot of new bookies accept various payment methods, with plenty to choose from. This helps most players find a method they trust and one that they already know how to use and have an account with, making the process of depositing and withdrawing much easier.

Which Betting Sites Accept Paypal?

Which Betting Sites Accept Skrill?

New Betting Sites UK: Twelve of the Best

With so many betting sites currently available, and newcomers arriving on the scene at an ever-increasing rate, it can be hard for the modern sports betting fan to keep up. How to decide which betting sites are worthy of your attention?

Here at newbettingsites.uk, we strive to present UK customers with only the very best of the new and growing betting sites. Our team possesses decades of experience in the sports betting industry – an experience we put to good use in identifying the key features which combine to make top-class betting sites, including, solid value odds, in-play betting, prompt bet settlement, Free Bet Welcome Bonuses and more.

This list features the best online betting sites and best online bookmakers, all of which are reputable betting operators licensed and regulated in the UK.

Having assessed the online sports betting market with the above factors in mind, we now present 10 of the very best new UK betting sites – all of which are fully regulated and licenced to offer their services to UK customers. Whether you be a fan of pre-event odds, in-play betting, or both, you will likely be satisfied with what you find at any of the following online bookmakers:

CopyBet

CopyBet easily earns a place on our list courtesy of its distinctive features. There simply isn’t any other betting site quite like it.

The clue towards the unique selling point of this betting site is in the title. In addition to picking out your own bets in the usual manner, CopyBet also enables you to set up your account to automatically track the bets of successful tipsters. Fancy yourself a shrewd betting judge? Why not set yourself up as a tipster and earn income from subscribers?

On top of all that, the betting site also offers a Bet Builder and a range of great value promotions and offers, including Free Bets on QPR matches, Acca Bonuses, and Prediction Challenges.

Pros

• Excellent New Player Deal: Bet £10 to get 4 x £10 Free Bets
• Automatically copy the bets of successful tipsters
• Bet Builder

Cons

• Fewer Sports than some other sites
• No Live Streaming

PlanetSportBet

You may not be aware of it, but you will likely already have been using a number of Planet Sport-operated websites. Now in 2025, the people behind the top-class Football365 and TEAMtalk sites have set foot into the betting world, and the results are as good as you would expect from such a highly regarded company.

Whether you are using the desktop version or the superb app, you will find a crisp and intuitive experience, enabling you to quickly and easily take advantage of everything the site has to offer, including an excellent Bet Builder and In-Play Betting.

Don’t miss the selection of regular promotions and offers, including the “Get a £10 Free Bet Every Week” deal, Acca Bonuses, and Golf Money Back specials.

Pros

• Great value sign-up deal: Bet £10, Get a £5 Free Bet plus 10 Free Spins on a top slots title.
• Bet Builder
• Regular Promotions and Offers

Cons

• Fewer sports than some other sites
• No e-wallet payments

AKBets

AKBets is carving out a name for itself among UK punters with a no-nonsense approach to online betting. Focusing heavily on Football and Horse Racing – the two pillars of UK sports betting – AKBets delivers a fast, reliable platform with sharp odds and quick navigation.

Launched in 2022, this emerging bookmaker is already attracting attention with a generous Free Bet offer, frequent price boosts, and a loyalty programme that rewards regular punters with ongoing bonuses and perks.

While the platform is more streamlined than flashy, it covers all the essentials: pre-match and live betting, Virtuals, and a well-stocked Casino section. It's ideal for bettors who want quality over quantity.

Pros

• Competitive Free Bet offer

• Strong focus on Football and Horse Racing

• Loyalty rewards

• Easy-to-use interface

Cons

• Limited coverage of niche sports

• No live streaming feature

Fitzdares

A top-quality experience is the order of the day at one of the classiest new sports betting sites. With Fitzdares boasting decades of experience in the traditional bet settlement industry, UK customers were expecting big things upon their move into the online sphere. It’s safe to say they have delivered - providing a much-admired site, popular with fans of both pre-match and in-play betting. The exceptional odds, great horse racing coverage, and range of promotions - including Money Back specials and winnings boosts - certainly tick all the right boxes

Fitzdares may be old, but they certainly aren’t stuck in the sports betting past, with the online bookmaker boasting a range of modern features including Create-a-Bet and Cash Out facilities. Throw in excellent in-play betting, and the informative “Whatsport” and “Fitzdares Times” features, and there’s a whole lot to like here. Fitzdares undoubtedly falls into the category of sports betting sites which really do go the extra mile.

Pros

• Excellent Free Bet Welcome Bonus
• Unique sports betting analysis and articles
• In-Play Betting

Cons

• Slightly fewer sports than some other sites

Lottoland Sports

Don’t let the company name fool you. Lottoland does of course offer one of the most extensive lottery-style betting sites available anywhere online but has also recently branched out into the sports betting sphere. Backed by the successful lottery product, which has been welcoming players since 2013, the company’s experience shines through in both the pre-match and in-play betting areas, whilst the customer service on offer is of the highest standard.

The betting options available at this online bookmaker are also well up to scratch, with the betting odds measuring up well in comparison to many other betting sites. Regular Price Boosts of up to 20% have proved a big hit with players, as has the well-thought-out in-play betting section which includes an array of informative infographics.

Pros

• Welcome Bonus: Money Back as a Free Bet
• Price Boosts
• Great in-play betting section
• Range of betting markets

Cons

• No Horse Racing
• No telephone betting service

Betgoodwin

For horse racing fans, Betgoodwin is possibly the best new UK betting site available. The online arm of one of the UK’s most successful independent bookmakers, Betgoodwin.co.uk brings all of the company’s charm and experience into the internet era of in-play horse racing betting. Being true devotees of the sports betting game, Betgoodwin is one of only a select band of online bookmakers where you won’t be distracted by casino gaming options.

The sports betting experience on offer is so good, that no distractions are required, with the range of money-back offers for horse racing being the very best we have seen anywhere online. Of course, it’s not all about horse racing. All major sports are covered, in addition to a decent selection of more niche pursuits. Those signing up for an account will benefit from great value odds and excellent features including in-play betting, Price Boosts, a Cash Out facility and more.

Pros

• Brilliant Horse Racing Money Back Offers
• Free Bet Welcome Bonus
• In-Play Betting
• telephone betting service

Cons

• Slightly fewer sports than some other betting sites

JeffBet

JeffBet quickly caught the eye when entering the online bookmaker market, with their bright and breezy layout attracting the attention of many online bettors. Those paying a visit to the site certainly won’t be disappointed, with the Bet £10 to get a £30 Free Bet being one of the best offers of its type. The impressive features - including an in-play betting section – further serve to help the site stand out from the crowd.

A regular “Wager Wars” competition has proved a big hit with players, as has the great Rewards Programme which enables you to earn Free Bets and Cash Prizes for completing betting-based missions. The breadth and depth of sports on offer is also commendable, as is the slick in-play betting section. JeffBet provides odds on 47 sporting events – including an impressive 11 esports disciplines, which is more than many more established betting sites.

Pros

• One of the Best Free Bet Sign-Up Offers around
• Great esports coverage
• In-Play Betting

Cons

• No Horse Racing
• No telephone betting service

Betzone

Brought to you by successful high street bookmaker Bet21, the industry experience and customer focussed approach of the company shines through from the moment you arrive at this online bookmaker. A huge amount of thought has clearly gone into the layout, creating one of the sleekest and most intuitive interfaces available to UK customers, including an eye-catching in-play betting section.

New players are quickly rewarded by the betting site’s innovative tiered Bonus scheme, whilst the “Weekly Rewards Zone” enables you to earn £10 in Free Bets every week upon qualifying bet settlement. Betzone also offers weekly free bets as part of its ongoing promotions for loyal customers, providing regular incentives to keep players engaged.

The pre-event and in-play betting odds offer great value, with those available for major sports including Horse Racing and Football invariably comparing very favourably with the competition. Always a big plus for any betting site!

Pros

• Tiered Bonus Offer
• Slick in-play betting section
• Weekly Rewards Zone

Cons

• Fewer Sports than some other betting sites
• No telephone betting service

Highbet

Highbet has quickly gained a foothold in the online bookmaker market, attracting UK customers with a solid sign-up offer and great value odds on horse racing, football, and a range of other sports. Highbet is also one of only a few sports betting sites that reward you with a Free Bet for both your first and second deposit!

Highbet offer a wide range of betting markets across a huge range of sports including football and all UK horse racing.Football bettors in particular are strongly advised to give this online bookmaker a second look, with the odds on offer often being amongst the best available. Of course, it’s not all about football betting, with a total of 42 different sports on offer. Included amongst that number are 9 esport disciplines, making this a great port of call for fans of one of the newest sports betting trends.

The in-play betting section is also worthy of special mention, with the site’s visualisation tools and match stats helping to enhance the sports betting experience.

Pros

• Excellent value football odds
• Free Bet deposit bonuses
• Great in-play betting section
• Advantages - Great for esports betting

Cons

• Few regular promotions
• No telephone betting service

The Pools

The Pools are one of the most famous companies in the sports betting world, courtesy of the football bet which captivated UK customers during much of the 20th century. Times may have moved on since then, but so too have The Pools – a fact well illustrated by the thoroughly modern site of this online bookmaker.

Setting off on the right note with a sign-up offer which awards 4 x £5 Free Bets – granting a great chance of generating some free bet winnings – The Pools then keep the good times rolling with a range of regular offers and promotions. Highlights include the weekly free-to-play “Footy5” competition, which grants a free bet stakes shot at winning £25k, and the daily Free Bet Grabber. Throw in cash-back offers, in-play betting, and solid odds across the board, and you have a betting site that is well worth a look.

Pros

• Free Bets Sign Up offer
• Free to play Footy5 competition
• In-play betting

Cons

• Does not accept Neteller or Skrill
• No telephone betting service

Livescore Bet

The name Livescore will likely be familiar to the majority of sports betting fans, particularly those who like in-play betting. However, what UK customers may not know is that Livescore also offers a betting site which easily matches the quality of their leading live score tracker.

Considering the company made its name through tracking and providing updates from sporting events, it is no surprise that LivescoreBet excels in the area of in-play betting. If you like betting on the action as it unfolds, this site may be one of your very best options, with quickly updating in-play odds available across a wide array of sports. The site further enhances the bettors experience with a range of regular promotions, including Free Bet offers and rewarding free-to-play daily games.

Pros

• Great for in-play betting
• Free Bet sign-up offer
• Free to play promotions

Cons

• Slightly fewer payment options than some other sports betting sites
• No telephone betting service

BetUK

BetUK may be a relatively new name to UK customers. However, Leovegas – the company behind the site – are vastly experienced in producing top-class sports betting sites and have hit the mark once again. Both the range of sports and the number of in-play betting markets are impressive, with the site offering odds on 36 separate sports, and providing a huge list of options for all of the most popular events.

Turning to the offers and promotions, the Bet £10 to get £30 in Free Bets sign-up deal is one of the best around. Having signed up, the additional value keeps on coming via regular Free Bet promotions, Profit Boosts, the “Bet UK Acca Club” and more. Live betting fans will also be pleased with what they find in the betting sites’ extensive in-play betting section, with many markets being enhanced by useful statistical pointers.

Pros

• One of the best value Free Bet sign-up offers around
• In-play betting
• Acca Club

Cons

• No Live Streaming
• No telephone betting service

Introduction to Online Betting

Online betting has revolutionized the way sports fans place their bets, making it more convenient and accessible than ever before. With just a few clicks, you can now enjoy sports bets on your favourite teams and events from the comfort of your own home or on the go. In the UK, all online betting sites must be licensed and regulated by the UK Gambling Commission, which ensures that every betting site operates fairly, securely, and transparently. This means you can trust that your funds and personal information are protected when you choose licensed betting sites. Whether you’re looking for the best betting sites for football, horse racing, or any other sport, it’s important to compare odds, betting markets, promotions, and user experience. In this guide, we’ll help you navigate the world of online betting, highlighting both established and new betting sites in the UK so you can find the best betting options for your style and preferences.

Types of Betting Sites

There is no shortage of choice when it comes to betting sites for UK players. Each type of site brings its own unique features and benefits, catering to different preferences and betting styles. The most popular options include UK betting sites, online bookmakers, and casino sites, all of which are designed to provide a secure and enjoyable experience for UK players.

How To Choose New Betting Sites

After finding our list of credible and top new betting sites it is now up to you to decide which one you would like to open an account with. Even though all of the betting sites listed are new, each of them has their differences, and ways in which they stand out from the crowd. The best online betting sites distinguish themselves by offering a wide range of sports betting options and comprehensive sports covered, ensuring there is something for every punter. means it is vital that you don’t just sign up with the first new bookmaker that you find, instead you should take a look at a number of different factors before deciding which one to sign up with. Here are the factors you should look out for:

Legality and Regulation

You want to feel safe and comfortable when you are placing your bets and because of that, this is the most important factor to look at. The sites we have listed are all licensed by the UK Gambling Commission and this is vital for UK players. We only recommend licensed betting operators, ensuring a safe and regulated experience for UK customers. is highly recommended from us that you do not sign up with a bookmaker that fails to have the correct licence in place, make sure you stick with regulated New UK betting sites.

Ensure sure the betting site you are considering has a licence from and is under the control of the UK Gambling Commission. This makes sure the website complies with requirements and takes responsibility for its conduct.

Software and Platform

You will often find that credible, new UK sports betting sites are towards the front when it comes to having state of the art software on their website. This means they are more accessible, easier to user and have quicker processing times than a lot of their older rivals. Be sure to check that the website uses software that is compatible with the device you intend to use when online betting, and if you are going to use more than one device, check that it works on them all and doesn’t limit you.

The User Experience

Betting should be fun and enjoyable and something to look out for when you are choosing which new betting site to use is the overall user experience. This cannot be underestimated, and if you can find a bookmaker that stays ahead of the times with things like state of the art in-play sports betting facilities with odds guaranteed and the opportunity to cash out and brilliant graphics then you are likely to have an enjoyable time with them as a new customer.

User-Friendly Interface

Search for websites with a user-friendly interface and simple navigation. You'll find it simpler to locate and put bets on the markets that interest you as a result.

Odds and Markets

Competitive Odds:

Look for sites that offer competitive odds on the markets you are interested in. This can make a big difference in your overall winnings.

Take Advantage of Betting Bonuses and Promo Codes

There are a plethora of bookmakers online, so you can open a new account at either whichever site is best recommended by our specialists. Most online sportsbooks will also give you free betting options, this will boost your sports gambling experience and boost your earnings. Fuller.

Virtual Sports Betting

The sports coverage we have available to us through our online gambling site is as big as it has ever been. You can place your bets any time of day, on events kicking off all over the world at various times. This is great, but what if you want to place a bet anytime, any day, anywhere? Virtual sports have been created by the bookmakers to solve this issue. With football, horse racing and much more available, you can immerse yourself in a virtual world with betting opportunities whenever you need them.

In-Play Betting Console

One of the biggest and best things to come out of internet sports betting has been the in-play betting revolution. This means that online betting doesn’t have to be done prior to a game starts, you can join in the fun whenever you like during play. Top new betting sites offer a wide range of in play options, allowing punters to bet live on numerous sports and markets.
On top of the ability to do this, the best sports betting sites all have a number of great markets that are specifically designed for in-play betting, as well as a cashout facility to use.

Dedicated Betting Apps

We are no longer satisfied with being able to place a bet from the comfort of our own home, now we want to take our betting sites with us. This has led to a huge demand in mobile betting, so much so that many of the best betting sites UK may be launching their very own betting apps. This allows users the chance to bet on their phone regardless of where they are, if you have your phone then you are just seconds away from your next bet.

VIP Loyalty Scheme

Something that online gambling sites have ensured is that they don’t forget just how important their customers are. They don’t take us for granted and understand that they need us for their business to survive and grow. The best betting sites have taken this to another level and some of them offer a VIP loyalty scheme for the biggest and most loyal punters to be involved with. If you intend to use a bookmaker a lot, then one with a scheme like this will really suit you.

Payment Methods Available to Sports Bettors in the UK

The UK Gambling Commission banned the use of credit cards at online casinos and bookmakers to prevent problem gamblers who were already paying for their cards with no credit card. There is a wide variety of ways to make money through online sports gambling sites. Upon opening a betting account online you will be able to make payments using a debit card or credit card.

Credit and Debit Cards

This is by far and away the most popular way to deposit money into your sports betting account. Almost every brand new betting site will accept these as payment methods, allowing you to get your money into the account without the need to have an internet e-wallet or something else. When signing up, check that your sports betting site accepts card payments, and check that they accept the type of card you have.

E-Wallets

E-Wallets are becoming very popular and one area they are excelling is with those who want a new way to deposit funds into their online betting account. Most online bookies have seen this and taken action upon it. You will notice that they accept a lot of different e-wallet payments, so be sure to look out for this and find one that gives you a number of options if you want to use an e-wallet.

Pre-paid Debit & Credit Cards

Pre-paid cards are something else on the rise right now, with many people using these online instead of a debit or credit card either if they don’t have one or don’t want one. These cards allow you to top-up in a variety of different ways, before using the card to make an online payment to your new betting site. The best new sports betting sites have seen how popular these cards are and they are accepting many different versions of them.

New Sports Betting Site Red Flags – What to Avoid

Just as there are many excellent features which should guide you towards a new sports betting site, it is also crucial to be cautious and aware of potential red flags when considering signing up for any new betting site.

With so many online bookmakers now available, there is no need for the modern bettor to accept second best in terms of service, value, or range of betting markets. With that in mind, we recommend steering clear of any online betting site which comes up short in any of the following areas:

• Untrustworthy or Unregulated - Betting with unlicensed or unregulated online bookmakers can be risky. In addition to a UK Gambling Commission (UKGC) license for UK players, bettors from other regions should ensure the betting site or online casino is licensed by the appropriate regulatory authority in their jurisdiction. Licensing ensures that the operator adheres to specific fixed odds betting standards and provides recourse for players in case of disputes. Here at newbettingsites.uk, we only work with sites in possession of a full UKGC licence.
• Few Promotions, Offers, or Bonuses - While not necessarily a deal-breaker, a lack of promotions and bonuses could indicate that the bookmaker isn't competitive or may not be invested in customer satisfaction. Established online bookmakers typically offer various promotions to attract and retain customers. Bettors should explore different online bookmakers to maximize their value. With the vast choice available, the emphasis is on the betting sites to ensure they stand out from the crowd with their offers and promotions. If a new sports betting site doesn’t offer any deals or incentives that catch your eye, simply look elsewhere.
• Poor Odds, Few Betting Markets - Betting value depends on competitive odds and a wide range of betting markets. If a bookmaker consistently offers lower odds and limited betting options compared to reputable competitors, it may not be the best choice for serious bettors. Having access to diverse betting markets is crucial for those who want to bet on various sports and events. In the long run, it is the quality of the odds on offer which will have the greatest impact on your fixed odds betting results. Don’t accept sub-par odds. Likewise, variety is the spice of life in the betting world. The more betting markets you have available to you, the more likely you are to spot an attractive betting opportunity. If there is a particular type of market or feature you like, e.g. In-Play Betting, Bet Builder etc. be sure to check that the betting site has this feature before signing up.
• Deposit/Withdrawal Fees - Bettors should be cautious of any fees associated with transactions. Some online bookmakers charge fees for deposits or withdrawals, especially when using specific payment methods. These fees can eat into your profits over time, so it's essential to understand the cost structure before committing to a bookmaker. Remember, you are betting with your own money, and any winnings are yours. You should never be charged for this privilege.
• Slow Withdrawal Times - Bookmakers are happy enough to process your deposits instantly. They should therefore be willing to provide withdrawals speedily. A small processing time is always to be expected, but any new sports betting site with withdrawal times running into days or weeks should be avoided.
• Poor Website/App - A poorly designed betting site or mobile app can lead to a frustrating betting experience. Slow loading times, technical glitches, or an unintuitive interface can make it challenging to place bets effectively. Established bookmakers typically invest in user-friendly platforms, so bettors should consider sites that offer a smooth, reliable betting experience. Our best advice is to spend a little time navigating the site/app before signing up. Only when satisfied that the operator offers a smooth experience should you consider opening an account.
• Below-par Customer Service - When using any new sports betting site or online casino, most punters will rightly expect everything to run smoothly. However, there may come a time when you have a query regarding a bet, market, or site feature. Knowing that someone will be available to answer your questions is reassuring, and a Customer Service facility should be considered a near-essential feature of any betting site. Look out for sites offering a telephone or email Customer Service option or, even better, a Live Chat facility. A lack of any or all of these, suggests a betting site which doesn’t place as much importance on the customer experience as it should.
• Poor Reviews - Sometimes, the best people to listen to are your fellow punters or the comprehensive reviews found on newbettingsites.uk. If a betting site or online casino has one or more poor reviews, there will usually be a good reason for it. Steer clear until they up their game.

Payment Methods Accepted by Online Betting Sites

• Visa and Mastercard Debit - Most brands allow customers to deposit using Visa or Mastercard debit cards. Simply enter your card details and the desired deposit amount to begin.
• PayPal - PayPal is a well-established and trusted online payment solution. It may not always be available for taking advantage of new customer offers on betting sites or at an online casino, and it's important to note that PayPal does not offer Buyer Protection for gambling transactions.
• Skrill - Skrill functions as an online e-Wallet similar to PayPal and offers a secure way to deposit and withdraw funds. Like PayPal, it's generally accepted for general transactions but may not always qualify for welcome bonuses, so check the bookmaker's terms and conditions.
• Neteller - Neteller is an e-money transfer service commonly used for deposits and withdrawals on various online betting sites. However, like PayPal and Skrill, it may not always be eligible for welcome offers.
• Note on certain deposit methods: - Some bonuses and promotions may exclude certain deposit methods such as Skrill, Neteller, or PayPal. Always check the terms and conditions before depositing to ensure your chosen payment method qualifies for the offer.
• Apple and Google Pay - Mobile users can conveniently deposit using their saved card details through Apple Pay or Google Pay on both Apple and Android devices. Please note that these methods do not support withdrawals.
• Boku - Boku is a convenient payment method that allows you to add your deposit to your mobile phone contract without sharing card details or PayPal information. Keep in mind that the deposit cost will be added to your next phone bill.
• Paysafecard - If you prefer cash deposits, Paysafecard allows you to make online payments without using a bank account or credit card. Purchase a Paysafecard with a 16-digit PIN code at a local sales outlet and use it to deposit at bookmakers. Note that withdrawals are not possible with Paysafecard.
• Cryptocurrency (not available): - Currently, the UK Gambling Commission does not support cryptocurrency for gambling. As of now, you cannot deposit using any form of cryptocurrency.
• Credit Cards (not available): - Credit cards were once a popular deposit method, but they are no longer available for use in the UK due to a rule change in early 2020 by the UK Gambling Commission.

The Sign Up Process at New Betting Sites UK

The great news for punters is that every one of the new bookmakers on the market has made their sign up process as easy as it can possibly be. They don’t want to annoy or upset anyone looking to join, so this is something you can do in just a few small steps, with minimal details required from you.

This allows you to get where you want to be, exploring their sportsbook and placing your bets.

Here we take a look at the process for registering with a new account at Hopa, one of the new betting sites UK players can use.

Step 1

Visit the Hopa website and press on the blue ‘Join’ button in the top right hand corner of the site.

Step 2

The process has two steps, the first is to enter your email address and create both a username and password.

Step 3

The second sign up step is to add personal details, such as your name, date of birth and address before agreeing to the terms and conditions of the site.

Step 4

You now have an account on the site but need to add a payment method. You do this by going into your account details, choosing the payments section and entering the details of the method you want to use. After this, make your first deposit into the account, make sure you deposit enough to hit the requirements for the Inicial bonus when you do this.

That is everything, you now own a sports betting account that is set up, funded and ready to go. Explore the sportsbook, find out where your favourites are and most of all, make sure you have fun and try to learn as much as possible, it will make your sports betting journey much easier.

Placing Your First Bet on a Sports Betting Site in the UK

You’ve created your account, and now it’s time for the fun element, it’s time to place a bet!

As you will find out when you begin your sports betting journey, placing a bet online is incredibly easy, again this is something that new bookmakers have done that is great for punters.

Here we will again go through the steps you need to take to place your first bet.

Step 1

Let’s assume you have funds in your account and that has all been complete. The first thing you need to do is find the event you want to bet on. Choose the sport first, from those listed down the left hand side of the page.

Step 2

Inside your sport, you will see a list of leagues, competitions or events, depending on the sport you choose.

Step 3

When you have chosen the league, competition or event, choose the individual game or event you want to bet on, these will be listed for you. To choose the event, click on those taking part and this will take you to the full range of betting markets.

Step 4

Choose what you want to bet on. To do this, click on the odds of the selection you want to take.

Step 5

The selection will appear in your betslip, which is on the right hand side of the page. If you are placing a bet on one selection, you enter the stake and press the green ‘place bet’ button. If you are placing bets on more than one selection, you need to choose the stake and also the bet type, whether it is singles or a multiple and then press the ‘place bet’ button.

How to Get the Best Deal from Your New UK Betting Site

With so many new UK betting sites available, the gambling industry has never been as good for punters. Thanks to all of these sites being out there, we have a very competitive market, which keeps pushing the services to be even better, and give punters something extra special, either to attract new players or keep existing players.

Frequent promotions are a key feature of the best new betting sites, providing ongoing value for punters through regular bonuses, free bets, and enhanced odds.

For this reason, you should be able to find bonus offers you can use on a regular basis to get a good deal. This may be a deposit bonus, a free bet stake offer, enhanced odds, money back specials or something else. The key is that you have something to use, choose a bonus offer that matches up well with your betting style and use it.

Finding Betting Bonuses and Promo Codes

When we look at the best betting sites on the market, we factor in the offers they have available for new players. We also look at existing customer offers, as you can use these for the duration of your time with that bookmaker.

These often appear to be small, but when you add them up over the course of a year or two betting with one company, they can certainly give a great deal with a promo code. Our best new bookmakers are all known for combing together both new player welcome offers and existing customer deals, so you get both when you sign up with one of them.

We will highlight the offers we find, but when you are with a bookmaker and looking for existing customer offers to use, the best advice we can give is to keep a regular eye on the promotions page. Also look out for banners on the site while you are betting, these are often used to advertise big events and any offers for them.

New Betting Sites FAQs