New Betting Sites (May 2021)

From huge sign-up bonuses to generous rewards, our new betting sites comparison outshine the rest. All new bookmakers are available in the United Kingdom and licensed by the UK Gambling Commission.

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  • UK licenced
  • Secure and trusted
  • Fast withdrawals
  • Mobile friendly

Why Choose A New Betting Site Over A Traditional One

Big Bonuses and Promotions

To stand out from the crowd, new UK betting sites have introduced even bigger welcome bonuses than we have seen before. This means when you sign up you are getting a fantastic reward that you can use to build your betting bank. It doesn’t stop there either, because they also want to retain you as a customer you will find that new betting companies offer some of the biggest and best regular weekly promotions around, giving you a great deal from day one, every day with them. They realise the importance of doing this, meaning now is a great time for punters to sign up and take advantage.

Better Value and Bigger Odds

The other way new bookmakers stand out from the crowd is to simply be the best. While there are many other factors, the most important factor for any punter is how much money they win or lose. To be a better punter you win more, and to win more you always ensure you are on at the best price, and with a bookmaker offering a low margin. Online betting sites are targeting this in an attempt to drive business to them, again making it a fantastic time to sign up with them and take advantage of the great prices that are on offer when you place your bets.

More Betting Opportunities

When you are a punter logging onto a new betting site the one thing that you want is choice. Bookies have seen this, and they have worked tirelessly to provide punters with as many different betting opportunities as possible. Whether they are adding new sports and leagues to bet on, or they are giving you more ways to bet on the big games, this is a big positive for punters and one you should be using to your advantage. While you will not use all of the betting markets on offer, choosing from 100 instead of 80 means you have more flexibility to decide how you want to bet.

Wide Range of Payment Methods

People are looking for more than just the ability to use their bank card to deposit online. Both e-wallet payments like Skrill, Paypal and Neteller, or pre-paid cards like the Paysafecard are becoming important and new betting sites UK are all realising this and allowing punters the choice to deposit with those if they wish. Choice when it comes to payment methods is more important now than it has ever been before with so many different options available to you.

State of the Art Mobile Betting

Technology is advancing quickly and the best betting sites are ensuring they use it to the max. These sites have state of the art mobile betting apps waiting for you, allowing you to take your betting on the go with you. In a world where people demand everything is available in a mobile world, bookmakers are following suit and using the available software to bring it to life. If you intend to bet on the go then lookout for the latest betting sites that have mobile apps available for download, then you know that you are always just seconds away from placing a bet on your phone.

UK's Best New Betting Sites & New Bookmakers:

Here is our list of 44 New Betting Sites for May 2021:

RankBetting siteOffer
1ParimatchBet £5 Get £30
2SBK£20 In Risk Free Bets - Code NBSUK
32KBetBet £10 Get £30 Free Bet
4BetitonBet £15 get a £10 Free Bet - Exclusive!
5KwiffBet £15 as your 1st bet and get a £5
6PartySports£10 Money back if your first bet loses
7Fan Bet£20 Risk Free First Bet
8HollywoodbetsBet £25, Get £5 Free Bet Every Week
9QuinBet£25 Free bet if First Day Losses up to £25
10Infernobet Bet£10 get a £10 Free Bet
11SpreadexBet £10, Get 2 X £10 Bets
12BetRegalBet £10 Get £10 Free Bet
13Bet@Home100% bonus up to £50! Exclusive- Code:
14LV BETBet £10 get a £10 Free Bet - New Offer
15TonyBet100% Deposit Bonus up to £200
1632RedSports100% profit boost of up to £100
17FansBet50% Bonus up to £100 - Code: FBWELS
18MansionBetBet £10 & Get £20
19Genting£25 Free Bet
20SportingindexBet £10, Get £10 & Spreads £100 Cash Offer
21KarambaBet £10 & Get £15 + Karamboost!
22EnergybetBet £10 get a £10 Free Bet
23MrgreenBet £10 get a £10 Free Bet
24BetbullUp to £100 in Social Free Bets
25VBETBet £20 Get a £10 free Bet + 10 Free Spins
26SportNationDeposit Bonus 50% Up To £125
27GrosvenorGet A £10 Free Bet On Every Other Tv Match
28LeoVegas100% Profit Boost up to £100 on First Bet
29RedZoneBet £5 Get £5 Free Bet - Code:RZGG20
30NovibetUp to £25 Match Free Bet! - EXCLUSIVE
31Virgin BetBet £10 & Get £20 In Free Bets
32BetitonBet £15 get a £10 Free Bet - Exclusive!
33HopaBet £10 Get £15 - Exclusive!
34Mr.PlayBet £10 get a £10 Free Bet
35SwishbetBet £10 get a £10 Free Bet
36BetsteveBet £10 get a £10 Free Bet
37SponsioBetBet £10 get a £10 Free Bet
38STS50% bonus of up to £40!
39VStarBetDeposit £10 Get £10 Free Bet
40MansionBet100% up to £100 Welcome Bonus - Exclusive!
41KarambaBet £10 & Get £15 + Karamboost! - Exclusive!
42BetRegalBet £10 Get £10 Free Bet
43GutsNo welcome offer
44StarSportsFree matched bet up to £50

How To Choose New Betting Sites

After finding our list of credible and top new betting sites it is now up to you to decide which one you would like to open an account with. Even though all of the betting sites listed are new, each of them has their differences, and ways in which they stand out from the crowd. This means it is vital that you don’t just sign up with the first new bookmaker that you find, instead you should take a look at a number of different factors before deciding which one to sign up with. Here are the factors you should look out for:

Legality and Regulation

You want to feel safe and comfortable when you are placing your bets and because of that, this is the most important factor to look at. The sites we have listed are all licensed by the UK Gambling Commission and this is vital for UK players. It is highly recommended from us that you do not sign up with a bookmaker that fails to have the correct licence in place, make sure you stick with regulated UK betting sites.

Software and Platform

You will often find that credible, new UK sports betting sites are towards the front when it comes to having state of the art software on their website. This means they are more accessible, easier to user and have quicker processing times than a lot of their older rivals. Be sure to check that the website uses software that is compatible with the device you intend to use when betting, and if you are going to use more than one device, check that it works on them all and doesn’t limit you.

The User Experience

Betting should be fun and enjoyable and something to look out for when you are choosing which new betting site to use is the overall user experience. This cannot be underestimated, and if you can find a bookmaker that stays ahead of the times with things like state of the art in-play betting facilities with the opportunity to cash out and brilliant graphics then you are likely to have an enjoyable time with them as a new customer.

Odds and Markets

The odds and markets on offer are one of the best things about signing up with a new betting site. These betting websites have to offer something different to attract people and make themselves stand out from the big names. Some choose to cover additional markets, giving punters even more choice while others offer slightly better odds. Finding both is achievable, so be on the lookout for them and take advantage.

Bonuses and Promotions

Following on from the theme above, the best betting sites have to find a way to stand out from the crowd and look better than their rivals. Bonuses and promotions are another way they do this, offering welcome bonuses, free bets and various other consolation prizes, all of which you can take advantage of. These lucrative deals are certainly worth investigating and another reason why new UK sports betting sites often offer punters the best value.

Virtual Sports Betting

The sports coverage we have available to us through our online betting site is as big as it has ever been. You can place your bets any time of day, on events kicking off all over the world at various times. This is great, but what if you want to place a bet anytime, any day, anywhere? Virtual sports have been created by the bookmakers to solve this issue. With football, horse racing and much more available, you can immerse yourself in a virtual world with betting opportunities whenever you need them.

In-Play Betting Console

One of the biggest and best things to come out of internet betting has been the in-play betting revolution. This means that betting doesn’t have to be done prior to a game starts, you can join in the fun whenever you like during play. On top of the ability to do this, the best sports betting sites all have a number of great markets that are specifically designed for in-play betting, as well as a cashout facility to use.

Dedicated Mobile Apps

We are no longer satisfied with being able to place a bet from the comfort of our own home, now we want to take our betting sites with us. This has led to a huge demand in mobile betting, so much so that many of the best betting sites are launching their very own mobile betting app. This allows users the chance to bet on their phone regardless of where they are, if you have your phone then you are just seconds away from your next bet.

VIP Loyalty Scheme

Something that online betting sites have ensured is that they don’t forget just how important their customers are. They don’t take us for granted and understand that they need us for their business to survive and grow. The best betting sites have taken this to another level and some of them offer a VIP loyalty scheme for the biggest and most loyal punters to be involved with. If you intend to use a bookmaker a lot, then one with a scheme like this will really suit you.

Banking, Security and Payment Options

Credit and Debit Cards

This is by far and away the most popular way to deposit money into your betting account. Almost every new betting site will accept these as payment methods, allowing you to get your money into the account without the need to have an internet e-wallet or something else. When signing up, check that your betting site accepts card payments, and check that they accept the type of card you have.


E-Wallets are becoming very popular and one area they are excelling is with those who want a new way to deposit funds into their betting account. Most bookies have seen this and taken action upon it. You will notice that they accept a lot of different e-wallet payments, so be sure to look out for this and find one that gives you a number of options if you want to use an e-wallet.

Pre-paid Debit & Credit Cards

Pre-paid cards are something else on the rise right now, with many people using these online instead of a debit or credit card either if they don’t have one or don’t want one. These cards allow you to top-up in a variety of different ways, before using the card to make an online payment to your new betting site. The best new sports betting sites have seen how popular these cards are and they are accepting many different versions of them.

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New Betting Site  
Casumo Casumo Review

*18+. New UK customers only. Min bet £10 to receive £10 Free Bet (Valid for 35). Min odds of 3/5. Please gamble responsibly, • T&Cs apply


Bet £10 get £10*
Newest betting site of 2021- Reading F.C. Sponsor Sign up here
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Fan Team Fan Team Review

New customers only. 18+ Min deposit £20. Min odds of 1.70(8/11) . Free £20 welcome bonus must to be wagered one time at 1.7(8/11) before it becomes cash.


£20 Risk Free First Bet
Stake Returned If Freebet Wins Sign up here
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TonyBet TonyBet Review

New customers only. Min deposit £20. Wager 10 times at odds of 1.65 (3/5)or bigger. Expires after 5 days (no Skrill, Neteller & Paysafe). T&Cs apply


100% Deposit Bonus up to £200
Code: TONY200 Sign up here
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Betiton Betiton Review

18+, New Players only, 1st deposit, Min Deposit: £10, max £10 free bet valid for 14 days, bets must be placed at odds of 1/1 or greater. T&Cs apply


Bet £10 get a £10 Free Bet
NewBettingSites.UK Exclusive! Sign up here
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Sporting Index Sporting Index Review

New clients only. 5 x £5+ bets on any sports market at 1.5 (1/2) within 30 days of registration. 1 x £25 free bet issued once all 5 bets are settled. Valid for 7 days and stake not returned. Offer not valid with cashout.


Bet 4 x £5 Get a £20 Free Bet
+£25 promo cash to Spread bet with* Sign up here
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Bet@Home Bet@Home Review

New players only. 100% up to £50 sports bonus. Rollover: 17x deposit & bonus at minimum odds 2.00 within 365 days. If bonus is cancelled, bonus funds will be lost. T&Cs apply. 18+,


100% bonus up to £50! - Code: WELCOME19
German Largest Bookmaker Sign up here
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Quinnbet Quinnbet Review

Deposit and bet on any Sportsbook Markets of your choice at odds of Evens (2.00) or greater. Get 50% Back of your first days' losses as a Free Bet up to £25 + a Guaranteed £5 Free Bet Either Way plus 50 Free Spins! 18+


Bet £10 Get £5 + 50% Cashback on losses
+ 50 Free Casino Spins Sign up here
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Hopa Hopa Review

18+, New Players only, 1st deposit, Min Deposit: £10, max £10 free bet valid for 14 days, bets must be placed at odds of 1/1 or greater. T&Cs apply


Bet £10 Get £15 - Exclusive!
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Mr.Play Mr.Play Review

18+, New Players only, 1st Deposit, Min Deposit: £10, max £15 free bet valid for 14 days, odds of 1/1 or greater and be settled within 14 days of placement. System bets no eligible.


Bet £10 Get £15
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Kwiff Kwiff Review

18+ New Customers only. Place £20+ bet of odds 1/1 (2.00) or greater to receive your £10 surprise bet and 30 Free Spins. T&Cs apply


Get a £10 Surprise Bet + 30 Free Spins
Supercharge Bets and Cashout Sign up here
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Parimatch Parimatch Review

Opt-In, bet £5 (odds 2.00+) Valid x 7 days. 3 x £10 Free Bets for set events (odds 2.00+) Card payments only. Additional terms for existing BetVictor customers apply, T&Cs Apply. 18+ | Please gamble responsibly


Bet £5 Get £30
Sister brand of Betvictor Sign up here
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32Red 32Red Review

New accounts only. Min. £10 deposit, debit card only. Up to 50x wagering, game contributions vary, max. stake applies, 7 day expiry. T&Cs Apply. #AD


150% Casino Bonus up to £150!
No Sports Welcome Offer (Sister brand of Unibet) Sign up here
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STS STS Review

Deposit at least £10 into your account and place an accumulator bet of min. £10 with at least two selections, minimum odds of 1/2 (1.50) per selection.


50% bonus up to £40!
The Peter Schmeichel brand Sign up here
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18+. New players only.. Place a first ever bet (pre-match; £15 min. stake; min. 3 selections; min. odds 1.5 per selection). Get a £5 free in-play sports bet, 15 free spins, £5 in bonus money (2x£5) on BetConstruct Blackjack and Keno and a £5 free bet at BetConstruct Virtual Sports. Payment method restrictions apply. T&Cs apply.


Bet £15 Get £20 Bonus Bundle
+ 15 Free Spins Sign up here
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Spreadex Spreadex Review

Valid only when applying through a link from NewBettingSites.UK. Odds of 1/2 or greater. No in-play or cashed out early. Valid for 28 days. T&Cs Apply. 18+


Bet £10, Get 2 X £10 Bets
LIMITED TIME - Exclusive! Sign up here
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Genting Genting Review

New Customers. First settled bet £10 (£10 E/W+) - £25 at odds 2.0+ qualifies. . Valid 7 days. System bets do not count and only losing win single part of an E/W bet will qualify.


£20 free bet insurance
Non Runner No Bet & Best Odds Guarantee Sign up here
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TheOnlineCasino TheOnlineCasino Review

New players only. Opt-in required. Min £10 qualifying bets. No cash-outs allowed. Free bet is a one-time stake of £30, min odds of 1.5, stake is not returned, max Conversion £ 20, 10X wagering the winnings, valid for 7 Days. Full Terms apply.


Bet £10 Get £30
New Sportsbook of a big casino group Sign up here
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BetRegal BetRegal Review

New Customer Offer Only | Max FreeBet Amount £10 | Min Deposit £10 | Odds Over 2.0 | Expiry Date 14 Days | Sports Betting Bonus Only | 18+ | T&Cs Apply


Bet £20 Get £10 Free Bet
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10Bet 10Bet Review

New Customers. Min. deposit £15 (no Skrill/Neteller). Wager deposit and bonus 8x within 30 days. Wagers must be on min. odds of 4/5 on singles or acca bets min. odds of 2/5 per selection to qualify, T's & C's Apply; 18+.


50% up to £50 welcome bonus
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bet Dukes bet Dukes Review

New Players Only. Minimum stake $/£/€10, at minimum odds 1.5. 10X wagering the winnings from the free bet. funds. Free bet is valid for 30 Days from issue. Excluded Skrill deposits. Full Terms Apply


Bet £10 Get £30 Free Bet
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FansBet FansBet Review

New customer offer; Place £10 bet on sports with 3 legs at odds of 1.3 or greater per leg; Free Multiple Bet must contain 3 legs at odds of 1.3 or greater per leg; Free Bet and Free Spin stakes not returned; £200 max win; T&C’s apply; 18+


Bet £10 & Get £10 + 50 Free Spins
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Virgin Bet Virgin Bet Review

*New members. £10 min deposit & bet on sportsbook, placed & settled at 1.5 min odds within 14 days of sign-up. Win part of E/W bets. 2 non-withdrawable £10 Free Bet Tokens: accept in 7 days, valid for 7 days from acceptance (ex. E/Ws & Multiples), stakes not returned. Click here for Rules & Exclusions. Bet Responsibly. 18+


Bet £10 & Get £20 In Free Bets
Designed For App Users Sign up here
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SBK SBK Review

New customers only. Deposit £20 using Debit Card or Trustly. Up to your first £20 of losses will be refunded as CASH within 24 hours of qualifying bet having been settled. T&Cs apply.


£20 In Risk Free Bets - Code NBSUK - App Only
New Sportsbook of Smarkets - Best Odds Guaranteed Sign up here
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Full T&C's Apply. No deposit required & new players only. £10 paid as bonus funds. Claim within 3 days of registration & 7-day expiry. 50x wagering. £50 max win/withdrawal from bonus. 18+


£10 No Deposit Bonus on Casino Games
No Sports Welcome Offer Sign up here
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Sportingbet Sportingbet Review

18+ | New players only | Min deposit req. £10 ; excludes deposits via PayPal | Max stake £10 | Min Odds 1/1 (2.0) | Max FreeBet £10 | Excl Horse Racing | T&Cs apply


Get up to £50 in FreeBets
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Grosvenor Grosvenor Review

New customers. 2x £10 free bets. Min £10. Min odds 1/2. Keep it Fun – set your deposit limit.


Bet £10 Get £20 in Free Bets
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18+ | New players only | Min deposit req. £10 ; excludes deposits via PayPal | Max stake £10 | Min Odds 1/1 (2.0) | Max FreeBet £10 | Excl Horse Racing | T&Cs apply


£10 Back up bet
Best Odds Guaranteed Sign up here
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Betbull Betbull Review

New users only. Min deposit £20. Place qualifying bets of £20 to £50 in first 7 days. Free bet rewarded as 4 free bets that total first deposit amount. Min odds 1/1, 3+ legs. Winnings credited in cash. Full T&Cs apply


100% Deposit Bonus up to £50
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Bet £10 get a £10 Free Bet
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Energybet Energybet Review

18+.Min. £10 deposit required. Min. total odds of 3/4. Min. odds for each selection 1/4. Bonus amount £10. Bonus funds to be wagered 1x on odds of 4/5 or higher. Cashed out bets do not qualify. Other T&Cs apply. Be gamble aware.


Bet £10 get a £10 Free Bet - New Offer
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Karamba Karamba Review

New customers only. Max one £10 free bet. Qualifying bets must be placed at min odds of 1/1 (2.00). Paid as a bonus token with min 4/5 (1.80) odds req.


Bet £20 get a £10 Free Bet
£3000 Karamba Battle after first bet Sign up here
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Unibet Unibet Review

18+ New customers only. Min deposit £10. Money back as bonus if first bet loses. Wagering 3x at min. odds of 1.40 (2/5), casino 35x. Unless forfeited the sportsbook bonus must be wagered before using the casino bonus. Bonus expires 7 days after opt-in. No deposit required for NI customers. Call 08081699314 to claim. Full T&Cs apply. #AD


Money back up to £40 if first bet loses
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Netbet Netbet Review

18+/ New Customers Only / £15 In Free Bets And £15 In Free Spins For Casino And Vegas / Freebets Valid For 3 Days / Free Spins Valid For 30 Days. T&Cs Apply


£30 in Free Bets and Spins
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Hollywoodbets Hollywoodbets Review

Best odds Guarantees and Acca insurance
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Mrgreen Mrgreen Review

T&Cs apply. New players only. The qualifying bets to claim the Bet must have minimum odds of 3/1 (4.00) or higher before triggering free bets. 18+.


£100 Matched Bonus + 50 Free Spins
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2KBet 2KBet Review

New Players Only. Minimum stake $/£/€ 10, minimum odds 1.5, stake not returned. 10X wagering the winnings from the free bet. Free bet is valid for 7 days from issue. Excluded Skrill deposits. T&Cs apply.


Bet £10 Get £30 Free Bet
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LeoVegas LeoVegas Review

New customers only. Deposit £10 min and claim in ‘my offers' 1x100% mobile in-play profit boost. Max stake £10. Max extra winnings £100. Valid for 30 days, (no Skrill/Neteller). 18+ Full T&Cs apply


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Novibet Novibet Review

New UK costumers only. Minimum bet £10. Minimum of 3 selections in an accumulator. Neteller, Paysafe, Skrill or Skril are not restricted. In order to receive the bonus. KYC process required or have your age verified


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Welcome to NewBettingSites.UK, the UK's leading comparison site for the newest betting sites in the UK. Our aim is to simplify the betting process for you and provide readers with the most reliable and detailed comparison for emerging betting companies.

We offer a wealth of betting services, including:

  1. A detailed comparison of new betting sites, including football betting margins, offer requirements, minimum odds and minimum deposit among others
  2. The most accurate ratings, which we compute independently from five different sources
  3. Our Betting School will help you learn more about online betting and to choose the right bets
  4. Learning Center: where you can find out our best betting guides and strategies
  5. All the information you need on payment methods, deposits and withdrawals for all the la favourite new bookies
  6. All of this is available in our handy tables, where you can cross-reference the best betting sites
  7. Most importantly of all, we have checked out their license and they are all licensed in accordance with the UK Gambling Commission, which means they can be trusted and they are 100% safe places to bet
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Best UK Football Betting Sites
Tennis Betting Sites
New betting Apps
Betting Sites with Cashout
Horse Racing Betting Sites
Best Esports Betting Sites
New Cricket Betting Sites
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New Darts Betting Sites

Betting sites’ offers & news

Best New Betting Sites for the FA Cup Final Saturday 15th May 2021
12 May 2021

One of the most prestigious cup competitions in football comes to an end on Saturday, with the FA Cup final taking place at Wembley. In the final, Chelsea will play Leicester, wi

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Betiton proudly welcomes Djibril Cissé!
12 May 2021

Betiton has recently onboarded Djibril Cissé, as part of its team, the famous striker who played with Liverpool, Marseille, AJ Auxerre, Queens Park Rangers and many more; being its

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eSports Revenue Expected to Grow in 2021 Thanks to Strong 2020 Performance
06 May 2021

The eSports industry was able to cash in on what happened during 2020, having a very solid year given the circumstances. There was a lack of sporting events taking place, people wa

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Fan Power Wins as Clubs Decide Against Super League Proposals
27 April 2021

When 12 clubs, including six from the Premier League announced proposals to form a new Super League to play in rather than the Champions League, there was instant anger from fans,

Read More

What are the Advantages of a New Betting Site

As many of the experienced punters know, choosing a right betting operator should by no means be a random action and all punters – casual players or those thinking of themselves as pros – should be rigorous with their selection process.


New bookies are appearing all the time, and we ensure that our regular updates to this site will keep you ahead of the game. These new football betting companies give you the opportunity to take advantage of another welcome bonus if you already have many accounts, but they also bring competitive odds, good in-play betting and much more. These new bookmakers have to do something to attract customers and make them stand out from the crowd, which is good for punters like you.


New betting companies will give you an option to turn a clean sheet in case you got tired of a certain bookie or in case you got caught up in the middle of a losing run. A change of scenery is always of positive impact for a punter and it might also signal the end of your poor patch.


A lucrative welcome bonus would be yet another morale-boost for any of you who decide to change bookies, whereas an alternative set of markets and odds can ideally give you a different betting perspective and be a desired shove in the back or a pat on the shoulder.


There is a wide array of new betting websites which are almost starting to emerge daily. A couple of operators such as Bet365 or William Hill have raised the bar pretty high up and with strict demands of the betting business set up by these reputable names, the new arrivals such as Mr Green or Leo Vegas are forced to push their game extremely high in order to become competitive.

That being said, you can hardly go wrong by choosing to have a try at any of these latest additions to the betting landscape. Bookmarker Reviews – How the Ratings Work

We want sports bettors to trust us when they are reading our reviews, and to do this, you need to know how they work. We feel it is important to explain how we review our websites and how the scores are created.

Rating are calculated by our resident math whiz from 5 different sources: Good Bookmaker Review, Bookmakers Review, SBR, WOSB and Top 100 Bookmakers – making them more universally accurate.

This ensures that one hugely positive opinion, or one negative opinion, cannot have a huge impact on the score we give a bookmaker. By having such a big and robust system in place, we can score without one standout review making a huge difference and unbalancing the scores.

For those wanting to quickly browse through the bookmakers that we have listed for matched betting purposes, our ratings can be compared against each other. However, alongside offering a rating we also have our own review available, which talks more about the service, what the strengths and negatives are, and what you can expect to find when you land on the home page.

This is perfect for those who like to read and dig a little deeper themselves. We put ourselves in the feet of a punter, and think about every aspect of the service, if it’s good enough and what can be improved upon.

The last point to mention here is that we will only recommend a sports betting site if they have a license from the UK Gambling Commission.

Why a Betting Site May Achieve a High Rating from Us

The better the service on offer for sports bettors, the higher the rating will be for the bookmaker. Here are some of the reasons why a betting site may achieve a high rating from us. A bookmaker that has a very high rating will be one that has ticked many of these boxes, while those with a lower rating have work to do in some of the areas that we have mentioned below. These sites could specialise in one area, such as an eSports betting site, or they could be general betting sites.

  • Easy to use website & mobile app/site
  • Extensive coverage of sports and betting markets
  • Great odds on offer
  • Large bonuses and offers for new and existing customers
  • Live streaming available
  • In-play betting on selected events
  • Strong customer support team in place
  • Wide range of payment methods
  • Reputation for not restricting winning accounts

Only Bet with New Licensed Betting Sites

new betting sites gambling licenses types UK

When you are looking for a betting site to sign up with, you should always look into the website and see if it is a legitimate place to bet. If you are in the UK then you must bet with a bookmaker that is registered and licensed by the UK Gambling Commission. This ensures that they have passed strict tests and they are recognised as a safe place to play. With this, you can deposit funds and place bets completely with the peace of mind you are safe, allowing you to enjoy your experience.

Every single bookmaker on is licensed and registered with the UK Gambling Commission, we only want you to play in a safe environment. You can check up on websites by yourself if you wish, they must show their UK license information at the bottom of their homepage, so look here if you want to find out more.

By betting with a bookmaker that has a license to trade in the UK you give yourself the following protection:

  • No misleading offers or conditions, everything is open and honest with clear information
  • Responsible gambling will take place, including the protection of minors
  • By knowing your details, bookmakers will work to prevent crime and fraud
  • Your funds will be held in a secured separate account
  • You can approach the Gambling Commission
  • and complain about a bookmaker

If you choose to ignore this and bet with an online bookmaker that has no UK license then you will not be protected by any of the above. Betting online should be a fun experience, and you should be able to bet with peace of mind that you and your funds are safe. The only way to ensure this is to bet with a bookmaker that is licensed and regulated by the UK Gambling Commission.

Should you take bonuses from sports betting sites?

New betting sites go to extreme lengths to fight for new customers and to retain the existing base of players. One of the most obvious methods online bookmakers deploy are betting offers and bonuses which come in different shape and form. Betting offers have evolved over time, but they remain one of the biggest attractions and selling points with new customers. Some of the most common bonuses and offers you’ll find at the majority of trusted online bookmakers are listed below.

How do the New Betting Offers Work?

bonus offer types

Free Bets and Free spins

It’s a quite self-explanatory concept as Free Bets are actually an amount of money the bookmaker will deposit to your betting account upon registration. They usually follow a deposit of your own but you need to keep in mind that free bets is not the amount of money you can keep and withdraw. If you win, the bookmaker will let you keep the winnings and not the wagering sum of the free bet. In some instances, you will need to wager your net winnings before you are even allowed to withdraw those as well.

Deposit Bonus

Usually presented as a percentage of your total deposit, this type of bonus is arguably the most popular one with online bookmakers and casinos. Deposit bonus goes anywhere from 25% up to as much to 100% and sometimes even more onto your first deposit. What this actually means is that on a 50% deposit bonus you will be granted an additional £20 pounds on a £40 deposit.

Matched Bonus

Only a variation of the deposit bonus, a matched bonus allows you to grab the amount equal to your initial deposit. The matched bonus has become the most searched bonuses in the online betting industry and for a good reason too. Betting giants are racing to offer as lucrative matched bonuses as possible to their players and the sums you can hope to grab vary from £10 to £50. These come in smaller amounts and are a preferred option to higher matched bonuses allowing deposits of up to £100 or more, simply because they will require being turned over once before you can withdraw your winnings.

No Deposit Bonus

Not that of a common bonus anymore, no deposit bonus is a sum given to new players for simply opening their new account at a given bookmaker. They might sound like one of the most appealing forms of bonuses, but they usually come with strict restrictions that will prevent you from withdrawing the money.

Mobile Bonus

The online betting world is now knees deep in mobile gaming and the end of its popularity is not in sight. Operators have recognised the need to go mobile and are offering all kinds of perks to their players that come from mobile devices.

Read more about other types of bonuses

How We Calculate Football Margins

Making a Deposit with Betting sites

One of the key, and often overlooked, areas of a sports betting site is their deposit methods. In an ideal world, the bookmaker will have many to choose from, including some of the bigger payment options available on the market.

This is incredibly important for anyone who is doing any type of betting, whether this be sports betting, matched betting or something else.

Paying via a debit card is one of the most used options and one that the majority of bookmakers accept. Alongside this, look out for bookmakers to accept a range of e-wallet payment methods including Paypal, Skrill, Neteller and more. These are all commonly used by people online, both for betting and other purposes, and provide strong security.

Rounding the payment methods off, look for alternative banking methods as a fall-back if you need them, these include being able to send a bank transfer rather than use your debit card.

How to choose the best New Betting Site?

Betting is very personal and what is good for you, may not be good for someone else. Use our checklist below to help you decide which new account to sign up with, making sure it is one regulated in the United Kingdom.

Welcome Offer

Choose the best bonus that you can find, and one that you will be able to use with ease. Don’t go for something that is too complicated and don’t stretch yourself when you are looking at these, go with one that fits your normal betting pattern, especially if it involves a qualifying bet.

Regular Promotions

Look out for a bookmaker who offers regular promotions to their new customers. After taking advantage of a welcome bonus, they will want to keep you as their customer so you will find that the new betting websites all offer regular promotions to keep you happy.

Betting Markets

The first thing to look out for is to make sure that any new online bookmaker you are looking at offers the sport and betting markets that you already use. It is pointless signing up with a new bookmaker and then changing how you bet, you shouldn’t have to do that so make sure you check this out first so you can place bets when needed.

Competitive Odds

We all want to win as much as possible from our bookmaker and choosing the right one can make a big difference to your betting profit and loss. Look out for how good their prices are and also the margin they take out as their profit, find one with competitive prices and a low margin to give you the best chance of winning money.

Live Streaming

Many new bookmakers offer you the chance to live stream games while you bet on them, so you can cashout if things aren’t going to plan. If you are interested in watching the action then this is a fantastic initiative and one that you will use a lot. Look out for bookmakers that offer streaming services and what sports they will have live for you to watch, with bet365 and William Hill offering the standout service online with live betting alongside the action.

Betting Interface

This really is up to your own personal choice, but look for a betting site that you feel comfortable using, you can navigate with ease and one that runs quickly without any long loading time. Reliability shouldn’t be an issue with any new betting site, but check them out and be sure to settle on one you like the look of, the William Hill website is a good example of a smooth, easy to use betting website.

Mobile Betting Experience

Pretty much everyone will encounter a time when they want to bet on their mobile, while some people will only bet on their mobile and not on any other devices. No matter how often you use it, you never know when a good mobile site will be needed to make sure you check out what is available.

Top 10 Best New Betting Sites UK: All Their Pros & Cons


Hopa offer a range of online sports betting opportunities for players to use, including betting on popular sports. They also offer live betting, and while they don’t have a mobile app, you can use a mobile-friendly version of their website for your mobile betting needs. They offer horse racing betting markets and some of the best odds around on this sport and many more.

With competitive odds, the best odds on occasion, an easy to use betting platform and great in-play markets, this is a high-quality service from Hopa.


  • Strongly live betting platform
  • Competitive odds
  • Simple welcome offer for new players


  • No mobile app available


With a nice welcome offer and then the popular boosting for regular customers, online sports betting fans are going to enjoy their time here. New to the industry, Betiton offers betting on popular sports and some smaller ones too, so look out for them to make a splash. They do not currently have a mobile app but do offer mobile betting across their horse racing betting markets and other sports for those who are away from home. Live betting is available too, allowing you to get the best odds in play.


  • Get the best odds boost thanks to boosting
  • Comprehensive live betting options
  • Wide range of sports to bet on


  • Bet via a mobile browser but not a mobile app


Bet@Home are a big brand in Europe and slowly being recognised for their high-quality online sports betting service in the UK. Mobile betting is available, but not via a mobile app. They have an extensive live betting section and this includes eSports where they offer some of the best odds around. Betting on popular sports like football, tennis and golf is also available with this all-round bookmaker.


  • Live betting on many events
  • Strong reputation in Europe
  • Look out for best odds on eSports


  • No horse racing betting markets available
  • No mobile app

LV Bet

LV Bet offer a range of betting on popular sports and have many online sports betting markets for their players to choose from. They offer mobile betting through a mobile app which is available on iOS and Android. This offers their complete service including live betting for those who bet in play. Their Superduper Bet promotion can offer best odds to players with a boost, so look out for this offer.


  • Get the best odds with the Superduper Bet boost
  • Bet from anywhere using the mobile app
  • Follow live betting markets and bet in play


  • No horse racing betting markets


Tonybet have been offering sports betting for a long time and with newly introduced horse racing betting markets, they are only going to get more popular. Mobile betting is available via the Tonybet mobile app so you can bet on the go if you wish, taking advantage of some of the best odds for football around. Whether you are betting on popular sports, something smaller or using the live betting markets, there are plenty of options here.


  • Bet on the go with the Tonybet mobile app
  • Some of the best odds available for football
  • Great live betting options


  • Website slightly complicated to navigate


With sports betting, a casino and a live casino, Karamba has everything on offer for punters. They have a wide range of betting markets available inside their sportsbook, and their odds are competitive especially on football. With a big in-play section, you can bet before or during the game with Karamba, the choice is yours. Their welcome offer is simple and easy to understand and claim, so you can get off to a nice start with them when you sign up.


  • Competitive odds, especially on football
  • Big in-play section for betting during the game
  • Easy to understand welcome bonus


  • Minimal horse racing markets on offer


MansionBet have put together a fantastic service and offer punters the chance to bet on sports, play in their casino or on many different online games. A big part of their sportsbook is their football service, and they offer betting on games from all over the world. You can log on at any time and see a long list of football matches coming up, which is great for football fans who are looking to bet regularly. Their website is very easy to use and has many quick links allowing you to get to the big events and leagues within seconds, making betting very easy.


  • Huge range of football leagues covered from all over the world
  • Easy to use website, with quick links to all the big events
  • Regular price boosts on the big matches


  • Welcome bonus has large wagering requirements

32Red Sports

32Red have made a big name for themselves in the casino world but they also have an impressive sportsbook for players to use. With a huge casino service, they are a great choice for players who want to bet on sports and have the odd flutter inside the casino. They offer betting on a wide range of sports and when it comes to in-play betting they have a great service that includes live streaming. This means you can place your bets and watch the action live on your desktop, giving you the ultimate service from your bookmaker.


  • Bet and watch live on your desktop
  • Big casino service alongside a great sportsbook
  • Great horse racing section, including daily price boosts


  • Website can be difficult to use for new players

Mr Green

Mr Green have put together an extensive sportsbook for those who sign up with them, and this is in addition to their already popular online casino. If you are looking for somewhere to bet that offers you a large range of betting opportunities then this could be the online bookmaker for you. Whether it is a small niche sport like bowls or a big football game you will find multiple ways to bet on that particular event.


  • Great coverage including many smaller sports
  • Many promotions to take advantage of
  • A big eSports bookmaker


  • A complicated website to use


The sportsbook at EnergyBet is not the biggest that you will see, but the sporting events that they do cover, they cover with many different betting markets. The biggest section of their website is certainly the football section and here you will find many different betting opportunities from leagues all over the world. If you are a big football punter then you are going to love what EnergyBet have to offer.


  • Huge range of football betting markets
  • Clean and very easy to use website
  • Nice live betting section to bet on the go


  • Small sportsbook