New Betting Sites UK

Hello and welcome to NewBettingSites.UK, your number one website for finding the best new betting sites in the UK. We have taken a look at the most respectable new sports betting sites in 2018 and come up with a list of new bookies that you can choose from.

*You can re-order the table by clicking the little arrows next to any option you’re looking to compare.

ReviewRankEst.Odds PayoutFootball MarginsWelcome OfferMin OddsOffer RequirementBonus Expiry DaysOffer LinkT&C
Volt Sports
Volt Sports
7.48201894.3%6.0%FS0Up to 50 Volt Spins on your first deposit35Claim Now
  • New Customers Only.
  • No Wagering on Spins winnings.
  • Max Winnings = £200. Min first deposit = £20.
  • Skrill & Neteller Deposits excluded.
  • Players can claim up to 50 Spins with no wagering requirements on winnings. Spins are worth £0.10 each spin and only available on Wild Guns Slot.
  • Further T&C’s Apply. 18+ New players only
UK Gambling Commision License
License Number
7.32192895.20%4.40%20£2.0 (1/1)£10 free bet on sports | £10 cash back on pools7Claim Now
Betting Margin Tennis
  1. New customers only. 18+.
  2. Stake £10 on any Sportsbook market for the first time, at odds of evens (2.0) or greater and get a £10 Free Bet within 24 hours of settlement
  3. Stake £10 on any Totepool bet for the first time, and receive £10 back in cash within 24 hours of settlement. Full T&Cs Apply.
UK Gambling Commision License
License Number
7.50201893.90%5.8%30£1.50 (1/2)Bet £10 get £30 Free Bet7Claim Now
  1. After the bet settles, you will receive an opt-in prompt. 'Accept' the promo here.
  2. You will receive 2 x £15 in free bets within one hour
  3. Must opt-in. 18+. 1 per new customer. Limited availability.
  4. Free bet restrictions and T&C’s Apply
UK Gambling Commision License
License Number
7.32201695.2%5.1%25£1.70 (7/10)Up to £25 Match Free Bet! - EXCLUSIVE OFFER30Claim Now
  • New UK costumers only
  • Minimun bet £10
  • Minimun of 3 selections in an accumulator
  • Neteller, Paysafe, Skrill or Skril are not eligible for this promotion
  • In order to receive the bonus, you will need to complete our KYC process or have your age verified.
UK Gambling Commision License
License Number
8.01201897.1%2.9%20£1.75 (3/4)5% Cashback – up to £2030Claim Now
  • Only available to new customers.
  • Min. deposit £20 (no Skrill/Neteller).
  • Cashback capped at £20. Max bet £100.
  • Only valid on sports betting with min odds 3/4 (1.75).
  • Must wager £400 for full cash back. Offer expires after 30 days.
UK Gambling Commision License
License Number
7.80201894.10%4.40%25£1.80 (4/5)100% deposit bonus up to £2514Claim Now
  1. New Players Only
  2. Deposit and place a bet on min 3 events (Accumulator)
  3. Only first bet counts as a qualifying bet
  4. You can place this bet on any sports or markets.
  5. Neteller, Paysafe, Skrill or Skril are not eligible for this promotion
  6. Full T&Cs apply
UK Gambling Commision License
License Number
K8 Sports
K8 Sports
8.23201795.20%5.00%20£2.0 (1/1)100% Deposit Bonus Up to £20 + 10 Free Spins (NEW)14Claim Now
  1. New customers only
  2. Deposit £20 or more and you will receive a £5 bonus followed by 3 x £5 Free Bets
  3. Free Bet stake will not be returned with any winnings
  4. This promotion is available until 31/12/2018 23:59
  5. K8 T&Cs apply
UK Gambling Commision License
License Number
8.13201895.50%4.70%50£0Up to £50 in bonuses7Claim Now
  • Welcome bonus consists of 10 bonuses of £5 up to a maximum total of £50.
  • New customers only (UK Residents only)
  • £20 Minimum Deposit
  • This offer is only available to New Customers from the UK making an Initial Deposit of £20 or more.
  • Skrill or Neteller and E wallets are not eligible for this promotion


  • Welcome Bonus – Up to £50
  • Bonus will be available for players after the initial deposit of £20.
  • The bonus consists of £5 for every £100 wagered.
  • The bonus can be triggered up to 10 times.
UK Gambling Commision License
License Number
7.20201696.30%3.80%25£1.80Matched 100% up to £25 as Bonus EXCLUSIVE OFFER30Claim Now
  • Customers must select the 100% WELCOME BONUS tab before making their first deposit
  • £10 Minimum Deposit
  • The Bonus must be wagered 10 X times on combi bets consisting of a minimum of 2 (two) events, minimum event odds of 1/4, and minimum total odds of 4/5, within 30 days of being credited before any withdrawal can be made.
  • This promotion is available until 31/12/2018 23:59
  • More Terms&Conditions apply
UK Gambling Commision License
License Number
8.73201895.50%4.70%50£1.80 (4/5)50% up to £50-Bonus code MB5030Claim Now
  1. New customers only
  2. Min deposit £10 (UK Credit/Debit cards only)
  3. Max bonus amount £50
  4. Wagering requirements is 6 times (min odds 4/5) prior to bonus
  5. Winnings accumulated from real money bets may be withdrawn at any time
  6. Bonus is valid for sports betting only
  7. PayPal as a payment method is now available.
  8. 24 Hours Chat Support available.
  9. Mansionbet T&Cs apply
UK Gambling Commision License
License Number
8.83201896.10%4.10%10£2.0 (1/1)Bet £10 & Get £10 + KARAMBOOST!14Claim Now
  1. New customers only
  2. £10 Minimum Deposit
  3. Offer is valid for players who are residents of United Kingdom, Sweden, Norway, Finland, Germany, Holland, Switzerland, Austria and Canada
  4. Neteller, Paysafe, Skrill or Skril are not eligible for this promotion
UK Gambling Commision License
License Number
7.35200794.30%5.70%50£2.0 (1/1)Bet 20 Get 50 Free Bet- EXCLUSIVE OFFER30Claim Now

Terms and Conditions for Deposit Bonus:

1. New customers only

2. Bet £20 on any match from any European footbal league including Premier League

3. Contact support to get your £50 Extra Bet at at or live chat.

4. Minimum stake per qualifying bet is £20

5.Wagering requirements for net win amount from free bet: turnover 5x at minimum odds of 2.00;

UK Gambling Commision License
License Number
7.70200996.60%3.50%200£1.6 (3/5)100% up to £200- EXCLUSIVE OFFER Bonus Code TONY20030Claim Now
  1. Wagering requirements is valid only by betting on In-Play and Pre-match sportsbook markets.
  2. Skrill or Neteller and E-wallets are not eligible for this promotion
  3. Paypal deposits are valid for this promotion
  4. If the wagering requirements of activated bonus are not met within 5 days, this bonus will be automatically cancelled.
  5. Offer T&Cs apply.
UK Gambling Commision License
License Number
7.32201696.30%3.90%10£4.0 (3/1)Bet £10 get a £10 Free Bet7Claim Now
  1. New players only. 18+.
  2. Free bet triggered when qualifying bets settled.
  3. Mr Green T&Cs Apply
UK Gambling Commision License
License Number
7.45201696.30%3.80%40£2.0 (1/1)Free bet up to £40 + £50 Casino Bonus-EXCLUSIVE14Claim Now
  • The first losing settled real money single bet of at least £/€10 (£10 E/W) or more at odds of evens (2.0) or greater (or a multiple where each selection is at odds of 2/5 (1.4) or more) on a sports betting event of your choice will qualify.
  • Only the losing win single part of an Each Way bet will qualify.
  • Any ‘Cashed out’ bets will not qualify for this promotion.
  • Only bets placed within the qualifying period can qualify for this offer
  • Free bets will be credited within 24 hours of your final qualifying bet settling
  • Free bets must be wagered on a single selection with odds no greater than 4/1 (5.0). Any returns from a free bet will be paid back into your account minus the free bet stake.
  • After settlement of your first settled sports bet, you are eligible for a 100% Deposit Match Bonus up to £50 for Genting casino.
UK Gambling Commision License
License Number
6.90199994.40%6.00%10£1.5 (1/2)Exclusive Bonus for this site-Read review for details180Claim Now

Exclusive offer for this site:

  1. 100% match deposit bonus of £10
  2. The bonus may be redeemed only once per person, family, household and generally used computer.
  3. Bonus must be rolled over three times (3x) within 6 months at minimum odds of 1.50.
  1. The bonus will be credited 24 hours after first deposit and only during weekdays.
UK Gambling Commision License
License Number
7.37201694.20%4.60%10£2.0 (1/1)Bet £10 Get £1014Claim Now
  1. Minimum qualifying deposit for this promotion is £10
  2. Multiples do not count for this offer
  3. Bonus forms of £5 free sportsbook bet and the £5 casino bonus
  4. Bonus is paid 24 hours after bet settling
UK Gambling Commision License
License Number
8.10200296.30%3.90%100£2.0 (1/1)100% profit boost of up to £1007Claim Now
  1. New customers only
  2. Maximum profit boost is £100
  3. New user must opt in to your preferred boost from the registration
  4. Boost is calculated on net profit from the in-play bet (only)
  5. No valid date
UK Gambling Commision License
7.98201196.90%3.20%10£1.80 (4/5)£10 Freebet + 20 Free spins & £25 Casino Bonus14Claim Now
  1. Place a single sportsbook bet of £10
  2. Qualifying bets do not include each way bets
  3. Skrill or Neteller and E wallets are not eligible for this promotion
UK Gambling Commision License
License Number
7.58201496.90%3.20%20£1.80 (4/5)BET X2 £10 GET X2 £10 - EXCLUSIVE14Claim Now
Betting Margin Football
Betting Margin Tennis
  1. Valid until 31 December 2018
  2. The offer is available for multiples only with a minimum of two bets placed
  3. Each way bets and Asian Handicaps do not qualify for this offer
  4. Skrill or Neteller and E wallets are not eligible for this promotion
UK Gambling Commision License
License Number
8.00200396.60%3.50%Click T&Cs1.6 (3/5)Opening Offer Available – Expand for more details30Claim Now

50% up to £100; Bonus Code: WB10BET

  1. New Customers
  2. Min. deposit £15 (no Skrill/Neteller)
  3. Bonus amount is 50% of deposit up to £100
  4. 6x deposit and bonus turnover (min. odds 3/5 on singles and 2/5 per selection on acca bets), in 30 days, for bonus release
  5. Some bet types don’t contribute to turnover
  6. Withdrawal before turnover results in bonus cancellation; T's & C's Apply; 18+.
UK Gambling Commision License
License Number
7.10201695.60%5.50%100£1.50 (1/2)50% deposit bonus up to £100-Bonus code SN10030Claim Now
  1. Minimum qualifying deposit for this promotion is £20
  2. Valid until 31 December 2018
  3. Wagering requirement is 7 times (7x)
UK Gambling Commision License
License Number
7.30201195.3%4.5%Click T&Cs2.0 (1/1)Opening Offer Available – Expand T&Cs for more details7Claim Now

Get up to £100 Free bet at LeoVegas

  1. 18+ Eligible new customers only. Min deposit £10.
  2. £10 min deposit activates 1x 100% in-play profit boost.
  3. Max extra winnings £100.
  4. Skrill/Neteller deposits do not qualify.
  5. T&Cs apply.
UK Gambling Commision License
License Number

*Rating is calculated by our resident math whiz from 5 different sources, Odds payout and Betting margins are calculated from 1X2 odds from the last 7 days– making them more universally accurate. (Football Margins - the lower the margin the better value it is to you) T&C’s apply to all bonus offers on this website.

We Compare New Betting Sites 2018

Here at we have a team of experienced gamblers, who like you have been sat looking at the different places to open a new betting account. They have a rich history when it comes to finding the best place to play, and the best offers to take advantage of. This allows us to bring you with the most relevant information possible, the things that you simply need to know about the new betting sites that are out there.

The above table is a minefield for punters, and the information in that table will enable you to make well-educated good decisions. It lists the important things to note about the latest betting sites and the biggest offers that are available right now. Included are other vitally important elements that you may struggle to find elsewhere such as betting margins, payout percentages and anything that may exclude you from taking advantage of a bonus offer.

Perhaps our most important bit of information is the licensing agreements that we look at. We want you to bet in a fair and trouble-free environment, so we have made sure every bookmaker has had their license checked and they are all licensed by the UK Gambling Commission, which means you can bet with peace of mind that the website is safe and trustworthy

It doesn’t really matter what your sport it, whether you want to bet on football, horse racing, tennis, cricket, basketball or something else, take a look at our comparison pages where you will find the best new football betting sites, new tennis betting sites, new mobile betting sites and new horse racing betting sites before deciding where to bet.

We also have an impressive number of learning pages, because we think it is vital to remember that as punters, we should continue to learn new things. These will tell you about a wide variety of bets, different strategies to use and guides showing you how to bet on a variety of different sports. Every punter will find something useful here, and something that you didn’t know before.

Top 10 New Betting Sites Reviews

RankBetting SiteBonus
1stKarambaBet £10 & Get £10 + KARAMBOOST!Claim
2ndMansionbet50% up to £50-Bonus code MB50Claim
3rdBethardUp to £50 in bonusesClaim
4th32red Sports100% profit boost of up to £100Claim
5thMr GreenBet £10 get a £10 Free BetClaim
6thK8100% Deposit Bonus Up to £20 + 10 Free SpinsClaim
7thMoPlayBet £10 get £30 Free BetClaim
8thBlack TypeBet £10 get £10 Free BetClaim
9thEnergybet100% Welcome Bonus Up To £25!Claim
10thRoyal PandaUp to £60 Free BetClaim


With sports betting, a casino and a live casino, Karamba has everything on offer for punters. They have a wide range of betting markets available inside their sportsbook, and their odds are competitive especially on football. With a big in play section, you can bet before or during the game with Karamba, the choice is yours. Their welcome offer is simple and easy to understand and claim, so you can get off to a nice start with them when you sign up.


  • Competitive odds, especially on football
  • Big in play section for betting during the game
  • Easy to understand welcome bonus


  • Minimal horse racing markets on offer


MansionBet have put together a fantastic service and offer punters the chance to bet on sports, play in their casino or on many different online games. A big part of their sportsbook is their football service, and they offer betting on games from all over the world. You can log on at any time and see a long list of football matches coming up, which is great for football fans who are looking to bet regularly. Their website is very easy to use, and has many quick links allowing you to get to the big events and leagues within seconds, making betting very easy.


  • Huge range of football leagues covered from all over the world
  • Easy to use website, with quick links to all the big events
  • Regular price boosts on the big matches


  • Welcome bonus has large wagering requirements


Bethard launched a partnership with Zlatan Ibrahimovic to give themselves a star that will help their name reach new people and that tactic has certainly worked for them. Mobile players will really like what Bethard offer because they have a very good and fast mobile app that you can download when you sign up with them. With a large range of sports available to bet on and many different in play opportunities, if you are looking for variety then Bethard will certainly offer you that.


  • Huge range of sports covered
  • Great mobile app to place bets on the go
  • Link up with hugely popular Zlatan Ibrahimovic


  • No horse racing coverage

32Red Sports

32Red have made a big name for themselves in the casino world but they also have an impressive sportsbook for players to use. With a huge casino service they are a great choice for players who want to bet on sports and have the odd flutter inside the casino. They offer betting on a wide range of sports and when it comes to in play betting they have a great service that includes live streaming. This means you can place your bets and watch the action live on your desktop, giving you the ultimate service from your bookmaker.


  • Bet and watch live on your desktop
  • Big casino service alongside a great sportsbook
  • Great horse racing section, including daily price boosts


  • Website can be difficult to use for new players

Mr Green

Mr Green have put together an extensive sportsbook for those who sign up with them, and this is in addition to their already popular online casino. If you are looking for somewhere to bet that offers you a large range of betting opportunities then this could be the bookmaker for you. Whether it is a small niche sport like bowls or a big football game you will find multiple ways to bet on that particular event.


  • Great coverage including many smaller sports
  • Many promotions to take advantage of
  • A big eSports bookmaker


  • A complicated website to use


K8 originally launched as a casino but they have put together an impressive sportsbook to run alongside this, which makes them a great all-round website for punters. If you are looking to place bets on a wide range of sports then they offer very good coverage allowing you to do that, but their main sport is definitely football, where they offer betting opportunities from all around the world. K8 do not have a mobile app, but they have a fantastic mobile site that you can use to bet on the go, which works very quickly.


  • Good all round sports coverage
  • Very fast mobile site for betting on the go
  • Huge range of football leagues covered


  • Odds can sometimes be lower than elsewhere


MoPlay are a new player in the world of sports betting but they are already making big strides. They want to compete with the biggest companies in the world, and they have started to do that. They have built their service around their mobile app, they believe the future of betting is mobile betting, and are focusing on that. They have setup sponsorship deals with Manchester United and Watford to get their name out to new customers, and so far they are going from strength to strength.


  • Fantastic bookmaker for those who like to bet on mobile devices
  • Sponsorship deals with Manchester United and Watford show they mean business
  • New up and coming bookmaker offering many betting opportunities


  • Small amount of horse racing betting markets

Black Type

While Black Type don’t offer the vast number of different sports that some bookmakers do, they offer extensive bets on those that they do cover. If you are happy betting on popular sports then this is a great place for you, because you will find many different betting opportunities for each event inside the Black Type website. They also have a number of promotions that are worth taking advantage of, including best odds guaranteed and a free bet club that you can join.


  • Get the best odds guaranteed on your horse and greyhound racing bets
  • Join the free bet club for free bets every week with Black Type
  • Extensive markets offered on all the big sports


  • Do not offer as many different sports as some other bookmakers


The sportsbook at EnergyBet is not the biggest that you will see, but the sporting events that they do cover, they cover with many different betting markets. The biggest section of their website is certainly the football section and here you will find many different betting opportunities from leagues all over the world. If you are a big football punter then you are going to love what EnergyBet have to offer.


  • Huge range of football betting markets
  • Clean and very easy to use website
  • Nice live betting section to bet on the go


  • Small sportsbook

Royal Panda

Royal Panda have put together a very strong website that is reliable and very easy to use. Their sportsbook is not as big as some, but they do cover a lot of live events which is a big positive for those who like to bet in play. These cover many different sports, so whether you are looking for live bets on football, tennis or something else, you will find it on the Royal Panda website.


  • Very strong live betting section with many events covered
  • Simple and easy to use website, ideal for beginners
  • Reliable company to bet with


  • Limited sportsbook offering

Big Bonuses and Promotions

To stand out from the crowd, new bookmakers have introduced even bigger welcome bonuses than we have seen before. This means when you sign up you are getting a fantastic reward that you can use to build your betting bank. It doesn’t stop there either, because they also want to retain you as a customer you will find that new betting companies offer some of the biggest and best regular weekly promotions around, giving you a great deal from day one, every day with them. They realise the importance of doing this, meaning now is a great time for punters to sign up and take advantage.

Better Value and Bigger Odds

The other way new bookmakers stand out from the crowd is to simply be the best. While there are many other factors, the most important factor for any punter is how much money they win or lose. To be a better punter you win more, and to win more you always ensure you are on at the best price, and with a bookmaker offering a low margin. Online betting sites are targeting this in an attempt to drive business to them, again making it a fantastic time to sign up with them and take advantage of the great prices that are on offer when you place your bets.

More Betting Opportunities

When you are a punter logging onto a new betting site the one thing that you want is choice. The new betting sites have seen this, and they have worked tirelessly to provide punters with as many different betting opportunities as possible. Whether they are adding new sports and leagues to bet on, or they are giving you more ways to bet on the big games, this is a big positive for punters and one you should be using to your advantage. While you will not use all of the betting markets on offer, choosing from 100 instead of 80 means you have more flexibility to decide how you want to bet.

Wide Range of Payment Methods

People are looking for more than just the ability to use their bank card to deposit online. Both e-wallet payments like Skrill, Paypal and Neteller, or pre-paid cards like the Paysafecard are becoming important and the best new betting sites are all realising this and allowing punters the choice to deposit with those if they wish. Choice when it comes to payment methods is more important now than it has ever been before with so many different options available to you.

State of the Art Mobile Betting

Technology is advancing quickly and the best new betting sites are ensuring they use it to the max. These sites have state of the art mobile betting apps waiting for you, allowing you to take your betting on the go with you. In a world where people demand everything is available in a mobile world, bookmakers are following suit and using the available software to bring it to life. If you intend to bet on the go then look out for new betting sites that have mobile apps available for download, then you know that you are always just seconds away from placing a bet on your phone.

How to Choose New Betting Sites

After finding our list of credible and top new betting sites it is now up to you to decide which one you would like to open an account with. Even though all of the betting sites listed are new, each of them has their differences, and ways in which they stand out from the crowd. This means it is vital that you don’t just sign up with the first new bookmaker that you find, instead you should take a look at a number of different factors before deciding which one to sign up with. Here are the factors you should look out for:

Legality and Regulation

You want to feel safe and comfortable when you are placing your bets and because of that, this is the most important factor to look at. The sites we have listed are all licensed by the UK Gambling Commission and this is vital for UK players. It is highly recommended from us that you do not sign up with a bookmaker that fails to have the correct licence in place, make sure you stick with regulated UK betting sites.

Software and Platform

You will often find that credible, new sports betting sites are towards the front when it comes to having state of the art software on their website. This means they are more accessible, easier to user and have quicker processing times than a lot of their older rivals. Be sure to check that the website uses software that is compatible with the device you intend to use when betting, and if you are going to use more than one device, check that it works on them all and doesn’t limit you.

The User Experience

Betting should be fun and enjoyable and something to look out for when you are choosing which new betting site to use is the overall user experience. This cannot be underestimated, and if you can find a bookmaker that stays ahead of the times with things like state of the art in-play betting facilities with the opportunity to cash out and brilliant graphics then you are likely to have an enjoyable time with them as a new customer.

Odds and Markets

The odds and markets on offer are one of the best things about signing up with a new betting site. These betting websites have to offer something different to attract people and make themselves stand out from the big names. Some choose to cover additional markets, giving punters even more choice while others offer slightly better odds. Finding both is achievable, so be on the lookout for them and take advantage.

Bonuses and Promotions

Following on from the theme above, the best betting sites have to find a way to stand out from the crowd and look better than their rivals. Bonuses and promotions are another way they do this, offering welcome bonuses, free bets and various other consolation prizes, all of which you can take advantage of. These lucrative deals are certainly worth investigating and another reason why new sports betting sites often offer punters the best value.

Virtual Sports Betting

The sports coverage we have available to us through our online bookmakers is as big as it has ever been. You can place your bets any time of day, on events kicking off all over the world at various times. This is great, but what if you want to place a bet anytime, any day, anywhere? Virtual sports have been created by the bookmakers to solve this issue. With football, horse racing and much more available, you can immerse yourself in a virtual world with betting opportunities whenever you need them.

In Play Betting Console

One of the biggest and best things to come out of internet betting has been the in-play betting revolution. This means that betting doesn’t have to be done prior to a game starting, you can join in the fun whenever you like during play. On top of the ability to do this, the best sports betting sites all have a number of great markets that are specifically designed for in-play betting, as well as a cashout facility to use.

Dedicated Mobile Apps

We are no longer satisfied with being able to place a bet from the comfort of our own home, now we want to take our betting sites with us. This has led to a huge demand in mobile betting, so much so that many of the best betting sites are launching their very own mobile betting app. This allows users the chance to bet on their phone regardless of where they are, if you have your phone then you are just seconds away from your next bet.

VIP Loyalty Scheme

Something that online betting sites have ensured is that they don’t forget just how important their customers are. They don’t take us for granted and understand that they need us for their business to survive and grow. The best betting sites have taken this to another level and some of them offer a VIP loyalty scheme for the biggest and most loyal punters to be involved with. If you intend to use a bookmaker a lot, then one with a scheme like this will really suit you.

Banking, Security and Payment Options

Credit and Debit Cards

This is by far and away the most popular way to deposit money into your betting account. Almost every new betting site will accept these as payment methods, allowing you to get your money into the account without the need to have an internet e-wallet or something else. When signing up, check that your new betting site accepts card payments, and check that they accept the type of card you have.


E-Wallets are becoming very popular and one area they are excelling is with those who want a new way to deposit funds into their betting account. Most bookies have seen this and taken action upon it. You will notice that they accept a lot of different e-wallet payments, so be sure to look out for this and find one that gives you a number of options if you want to use an e-wallet.

Pre-paid Debit & Credit Cards

Pre-paid cards are something else on the rise right now, with many people using these online instead of a debit or credit card either if they don’t have one or don’t want one. These cards allow you to top-up in a variety of different ways, before using the card to make an online payment to your new betting site. The best new sports betting sites have seen how popular these cards are and they are accepting many different versions of them.

Calculating football margins is something that is not easy to do, but this is something that has a huge effect on your profit and loss as a punter. If you want to know the easy way to understand it, the lower the margin, the better your profit will be with that bookmaker. The margin is the profit that the new betting site makes, if that is lower, they leave more in the pot for you to win.

new betting sites- Best margins

If you would like to calculate your own football margins then below is an explanation showing you how to do it.

The below image is of a football game between Liverpool and Chelsea, with the betting odds for each team and the draw. This is all you need to work out the betting margin for an event, you don’t need any special information.

The calculations you need to make are 100 / the odds to win, so there are three calculations for this market.

100/2.10 = 47.62

100/3.60 = 27.78

100/3.40 = 29.41

The next step is to add together the numbers you have created, these are the percentage chance of each outcome happening, so for example, according to the odds, Liverpool have a 47.62% chance of winning.

The total comes to 104.81, which means that particular game of football is ran using a betting margin of 4.81%, which is the bookmaker’s profit. The smaller the margin, the smaller the profit that your bookmaker will take, so be sure to look out for this when you are comparing new sports betting sites.

new betting sites- how to calculate margins

Bookmakers will never pay out the max 100% of the stakes they receive, they will keep some of that as their profit. Payout margins are usually around 95%, which means a bookmaker will make 5% profit on the markets they produce. This isn’t an exact science of course and depends on the different outcomes that are backed, but a bookmaker will try to balance the book where they pay £95 for every £100 they collect.

new betting sites - payouts calculation

When creating betting odds, bookmakers use their knowledge, who they think will win, how strongly that selection is fancied and a margin. This is the calculation that forms the odds that are offered to you by the bookmakers.

Using the game above between Liverpool and Chelsea, we can calculate the payout margins on that game. Liverpool are 2.10, the draw is 3.60 and Chelsea are 3.40. Converting the odds for all three outcomes to percentages, then adding them together will reveal the over round that the bookmakers have put in, giving us their profit margin.

Liverpool: 2.10

Draw: 3.60

Chelsea: 3.40

(100 / 2.10) + (100 / 3.60) + (100 / 3.40) = 47.62 + 27.78 + 29.41 = 104.81

The closer this number is to 100 means that you are getting a better deal from your bookmaker, the 104.81 is lower than 105, which means it is a good payout in this example, meaning you should bet now, and this is something that many new sites aim for.

To calculate the payout percentage we do one more calculation here


——————————————————– =0.952

1 / 2.10 + 1 / 3.60 + 1 / 3.40

0.952 means that 95.2% of the money is paid out, giving a calculated margin of 4.8% and something that a new customer should be looking for when signing up to a brand new betting site.

Choosing which new customer offer to accept from a bookmaker is very difficult to do if you do not understand the different types of offers available. Here we will guide you through the common offers that you will find on the best new betting sites so you can make the correct decision.

Generally, you will find two different types of welcome offer:

1 – Matched free bet – receive a free bet based the stake of your first bet

2 – Matched deposit bonus – receive bonus funds based on your first deposit

new betting sites- bonus types

How do Free Bet Offers Work for Punters?

Matched free bet offers at the moment represent around 75% of the welcome offers that are available so you are likely to have seen one of these. These offers are easy to understand, and the free bets are clearly given to you after you have hit a certain limit.

For example, bet £10 and receive £20 in free bets is simple to understand, all you need to do is bet £10 with the bookmaker and they will give you £20 in free bets.

The stipulation is that you have to place a qualifying bet, which is the £10 bet, and this may have something else attached to it, for example, the minimum odds be evens or better. After this you will receive your free bet, any winnings from that will not include the stake so just remember this when you are using one and don’t forget the minimum odds. Free bets may also include a number of free spins in the casino, so this is something else to look out for.

How do Matched Deposit Bonuses Work for Punters?

Alternatively, betting sites may offer new customers bonuses linked to your first deposit with them. For example, receive a 100% matched bonus when you deposit up to £50 on your first deposit. This means that if you deposit £50 of your own cash into the account, you will be given a further £50 in bonus funds to spend on the site. If the matched deposit said 50% then you would receive 50% of your own deposit, so in this instance, it would be a £50 deposit and £25 back in bonus funds.

Matched deposit offers are often bigger than free bet offers, but with wagering requirements connected to them, you have to understand what you are signing up for when you join. You will have to his two targets, the first is to get the bonus itself, and the second is to be able to withdraw the bonus from your account. This could be up to 4x or 5x over, so make sure you take this into consideration when you are choosing your bonus.

This is an answer that we cannot give, because everyone has different needs. Betting is very personal and what is good for you, may not be good for someone else. Use our checklist below to help you decide which new account to sign up with, making sure it is one regulated in the United Kingdom.

Welcome Offer

Choose the best bonus that you can find, and one that you will be able to use with ease. Don’t go for something that is too complicated and don’t stretch yourself when you are looking at these, go with one that fits your normal betting pattern, especially if it involves a qualifying bet.

Regular Promotions

Look out for a bookmaker who offers regular promotions to their new customers. After taking advantage of a welcome bonus, they will want to keep you as their customer so you will find that the new betting websites all offer regular promotions to keep you happy.

Betting Markets

The first thing to look out for is to make sure that any new bookmaker you are looking at offers the sport and betting markets that you already use. It is pointless signing up with a new bookmaker and then changing how you bet, you shouldn’t have to do that so make sure you check this out first so you can place bets when needed.

Competitive Odds

We all want to win as much as possible from our bookmaker and choosing the right one can make a big difference to your betting profit and loss. Look out for how good their prices are and also the margin they take out as their profit, find one with competitive prices and a low margin to give you the best chance of winning money.

Live Streaming

Many new bookmakers offer you the chance to live stream games while you bet on them, so you can cashout if things aren’t going to plan. If you are interested in watching the action then this is a fantastic initiative and one that you will use a lot. Look out for bookmakers that offer streaming services and what sports they will have live for you to watch, with bet365 and William Hill offering the standout service online with live betting alongside the action.

Betting Interface

This really is up to your own personal choice, but look for a betting site that you feel comfortable using, you can navigate with ease and one that runs quickly without any long loading time. Reliability shouldn’t be an issue with any new betting site, but check them out and be sure to settle on one you like the look of, the William Hill website is a good example of a smooth, easy to use betting website.

Mobile Betting Experience

Pretty much everyone will encounter a time when they want to bet on their mobile, while some people will only bet on their mobile and not on any other devices. No matter how often you use it, you never know when a good mobile site will be needed to make sure you check out what is available. The bet365 green themed app is one that stands out, as do the apps from Betfair and Betbright.

Existing customer offers are very important to take advantage of after you have signed up with a bookmaker and used your welcome bonus. These offers ensure you are getting a good deal and you are happy with your chosen bookmaker. Here are just a few to look out for:

Free Bets

These are often given out for specific sporting events if you place a bet on them, and can be popular around the big events. Look out for them because everyone loves a free wager! Sometimes these can be free spins in the casino, so look out for them.

Money Back

These offers are seen mainly on football games and horse racing. They offer you your real money back if something happens as a consolation, so for example, money back if there is a penalty in the game, money back if the favourite wins a horse race, and various other things like that, Ladbrokes and Betfair offer many of these on a regular basis.

Enhanced Winnings

These occur when something happens to trigger your bet. For example on football, you may get enhanced winnings if there is a penalty in the game, or if your team hits the crossbar. These offers help build your profit up so are certainly worth watching out for on the various sporting events that are happening.

Acca Bonus / Acca Insurance

These two are some of the most popular offers available, the bonus offers you additional winnings when you land a winning acca and insurance offers you money back if you miss out by one selection. If you place accumulator bets then you simply must find a bookmaker who offers these like BetVictor.

Loyalty Bonus

Sometimes you may receive a loyalty bonus from your bookmaker. This may be because you have placed a large number of bets and hit a certain target, and these can often be available every week if you are a regular punter.

Betting guides and betting strategies
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