New Betting Sites (January 2021)
From huge sign-up bonuses to generous rewards, our new betting sites comparison outshine the rest. All new bookmakers are available in the United Kingdom and licensed by the UK Gambling Commission.
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UK licenced- Secure and trusted
- Fast withdrawals
- Mobile friendly
New Betting Site | |||||
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*18+. New UK customers only. Min bet £10 to receive £10 Free Bet (Valid for 35). Min odds of 3/5. Please gamble responsibly, www.begambleaware.org • T&Cs apply | New | 4./12% | £10 | Sign up here Review | |
New customers only. Min deposit £20. Wager 10 times at odds of 1.65 (3/5)or bigger. Expires after 5 days (no Skrill, Neteller & Paysafe). T&Cs apply | 4.9 | 2.92% | £200 | Sign up here Review | |
18+, New Players only, 1st deposit, Min Deposit: £10, max £10 free bet valid for 14 days, bets must be placed at odds of 1/1 or greater. T&Cs apply | 4.9 | 2.77% | £15 | Sign up here Review | |
New clients only. 5 x £5+ bets on any sports market at 1.5 (1/2) within 30 days of registration. 1 x £25 free bet issued once all 5 bets are settled. Valid for 7 days and stake not returned. Offer not valid with cashout. | 4.9 | 4.35% | £100 | Bet 5 x £5 and receive a £25 free Fixed Odds bet £100 promo cash to £75 promo cash to Spread bet Sign up here | Sign up here Review |
New players only. 100% up to £50 sports bonus. Rollover: 17x deposit & bonus at minimum odds 2.00 within 365 days. If bonus is cancelled, bonus funds will be lost. T&Cs apply. 18+, begambleaware.org | 4.9 | 4.40% | £50 | Sign up here Review | |
18+, New Players only, 1st deposit, Min Deposit: £10, max £10 free bet valid for 14 days, bets must be placed at odds of 1/1 or greater. T&Cs apply | 4.8 | 4.29% | £10 | Sign up here Review | |
Opt in. Min. Odds Evs, Max. £10 stake, Max. additional profit £100. Skrill and Neteller deposits are not eligible #AD | 4.8 | 3.57% | £100 | 100% profit boost of up to £100 Daily Horse Racing Price Boosts (Sister brand of Unibet) Sign up here | Sign up here Review |
Deposit at least £10 into your account and place an accumulator bet of min. £10 with at least two selections, minimum odds of 1/2 (1.50) per selection. | 4.8 | 4.5% | £30 | Sign up here Review | |
Deposit and bet on any Sportsbook Markets of your choice at odds of Evens (2.00) or greater. Get 50% Back of your first days' losses as a Free Bet up to £25 + a Guaranteed £5 Free Bet Either Way plus 50 Free Spins! 18+ | 4.8 | 4.35% | £30 | Sign up here Review | |
Opt-In, bet £5 (odds 2.00+) Valid x 7 days. 3 x £10 Free Bets for set events (odds 2.00+) Card payments only. Additional terms for existing BetVictor customers apply, T&Cs Apply. 18+ begambleaware.org | Please gamble responsibly | 4.8 | 3.45% | £30 | Sign up here Review | |
18+, New Players only, 1st Deposit, Min Deposit: £10, max £15 free bet valid for 14 days, odds of 1/1 or greater and be settled within 14 days of placement. System bets no eligible. | 4.7 | 4.15% | £15 | Sign up here Review | |
Valid only when applying through a link from NewBettingSites.UK. Odds of 1/2 or greater. No in-play or cashed out early. Valid for 28 days. T&Cs Apply. 18+ begambleaware.org | 4.6 | 5.34% | £20 | Sign up here Review | |
18+. Min bet $/£/€10. New Sports customers only. T&Cs apply. | 4.6 | 4.33% | £10 | Sign up here Review | |
*New customers only | Min odds of 1.75 | any market except EW bets | 4.6 | 4.15% | £5 | Sign up here Review | |
18+ | New players only | Min deposit req. £10 ; excludes deposits via PayPal | Max stake £10 | Min Odds 1/1 (2.0) | Max FreeBet £10 | Excl Horse Racing | T&Cs apply | 4.6 | 4.35% | £10 | Sign up here Review | |
New Customer Offer Only | Max FreeBet Amount £10 | Min Deposit £10 | Odds Over 2.0 | Expiry Date 14 Days | Sports Betting Bonus Only | 18+ | T&Cs Apply | 4.5 | 3.64% | £10 | Bet £20 Get £10 Free Bet Sign up here | Sign up here Review |
8+. New players only. Minimum deposit £10+. Odds 1.80+. 14 days expiry. Full T&Cs apply. Please Gamble Responsibly. BeGambleAware.org. | 4.5 | 4.41% | £10 | Sign up here Review | |
New Customers. First settled bet £10 (£10 E/W+) - £25 at odds 2.0+ qualifies. . Valid 7 days. System bets do not count and only losing win single part of an E/W bet will qualify. | 4.5 | 4.64% | £25 | Sign up here Review | |
4.3 | 4.6% | £50 | Sign up here Review | ||
New customers only. Min deposit £10 (UK debit cards only) Bet £10 at odds of evens (2.0) or greater. 1 x £5 Free Bet will be credited to your account. Once the first £5 Free Bet has been used a further 3 x £5. Valid for 7 days. T&Cs apply | 4.2 | 3.44% | £20 | Sign up here Review | |
New customers only.£10 Minimum Deposit at 2.0 (1/1) (no Skrill, Neteller & Paysafe). Expires after 14 days. T&Cs apply | 4.1 | 2.63% | £15 | Sign up here Review | |
New customers. Min bet £10. £10 Free Bet per televised Premier League game. Min odds 1/2. 18 Plus* T&Cs apply begambleaware.org | 4.1 | 4.37% | £40 | Sign up here Review | |
New Customers. Min. deposit £15 (no Skrill/Neteller). Wager deposit and bonus 8x within 30 days. Wagers must be on min. odds of 4/5 on singles or acca bets min. odds of 2/5 per selection to qualify, T's & C's Apply; 18+. | 4.0 | 3.99% | £50 | 50% up to £50 welcome bonus Sign up here | Sign up here Review |
18+ | New players only | Min deposit req. £10 ; excludes deposits via PayPal | Max stake £10 | Min Odds 1/1 (2.0) | Max FreeBet £10 | Excl Horse Racing | T&Cs apply | 4.0 | 4.45% | £10 | Sign up here Review | |
18+, New Players Only. Min. dep. £10. Min. £10 wag. Odds of 3/4. Bonus Wag. req.1x on min. 2-fold Acca bets (min. 1/4 odds each selection) with min. final odds of 4/5. Virtual and cashed out bets do not qualify. T&Cs apply | 4.0 | 4.50% | £10 | Sign up here Review | |
18+/ New Customers Only / £15 In Free Bets And £15 In Free Spins For Casino And Vegas / Freebets Valid For 3 Days / Free Spins Valid For 30 Days. T&Cs Apply | 4.0 | 4.64% | £30 | £30 in Free Bets and Spins Sign up here | Sign up here Review |
*New members. £10 min deposit & bet on sportsbook, placed & settled at 1.5 min odds within 14 days of sign-up. Win part of E/W bets. 2 non-withdrawable £10 Free Bet Tokens: accept in 7 days, valid for 7 days from acceptance (ex. E/Ws & Multiples), stakes not returned. Click here for Rules & Exclusions. Bet Responsibly. BeGambleAware.org 18+ | 3.9 | 3.33% | £20 | Sign up here Review | |
18+.Min. £10 deposit required. Min. total odds of 3/4. Min. odds for each selection 1/4. Bonus amount £10. Bonus funds to be wagered 1x on odds of 4/5 or higher. Cashed out bets do not qualify. Other T&Cs apply. Be gamble aware. | 3.9 | 4.83% | £10 | Bet £10 get a £10 Free Bet - New Offer Sign up here | Sign up here Review |
New UK customers only; 6x wagering of deposit and bonus with 90 day expiry; Only sports bets contribute to wagering; Min 2 selections at 1.4 min odds per selection; Max £100 per bet; T&Cs apply; 18+. | 3.8 | 2.75% | £100 | Sign up here Review | |
New customers only. Deposit £10 min and claim in ‘my offers' 1x100% mobile in-play profit boost. Max stake £10. Max extra winnings £100. Valid for 30 days, (no Skrill/Neteller). 18+ Full T&Cs apply begambleaware.org | 3.8 | 4.37% | £100 | 100% Profit Boost up to £100 on First Bet 10 free spins no deposit and up to £100 in Casino Bonus Sign up here | Sign up here Review |
New UK costumers only. Minimum bet £10. Minimum of 3 selections in an accumulator. Neteller, Paysafe, Skrill or Skril are not restricted. In order to receive the bonus. KYC process required or have your age verified | 3.7 | 4.37% | £25 | Sign up here Review | |
Opt-in required. Minimum £25 qualifying bets, on select events only. No cash-outs allowed. Excludes Skrill deposits.10, odds 1.5, bet stake not returned. 1X wagering required. Valid for 7 days. Full Terms Apply. | 3.6 | 4.97% | £30 | Sign up here Review | |
T&Cs apply. New players only. The qualifying bets to claim the Bet must have minimum odds of 3/1 (4.00) or higher before triggering free bets. 18+. BeGambleAware.org | 3.6 | 4.21% | £10 | Sign up here Review | |
New Players Only. Minimum stake $/£/€10, at minimum odds 1.5. 10X wagering the winnings from the free bet. funds. Free bet is valid for 30 Days from issue. Excluded Skrill deposits. Full Terms Apply | 3.5 | 4.46% | £10 | Bet £10 Get £30 Free Bet Sign up here | Sign up here Review |
T&C’s Apply. New Customers only. Odds of 1.8 or greater. Bets can be multiple smaller bets or a single bet of £25 or more. Free Bet will be credited by 20:00 (8pm GMT) every Friday. | 3.5 | 4.65% | £25 | Bet £25, Get £5 Free Bet Every Week Sign up here | Sign up here Review |
New Players Only. Minimum stake $/£/€ 10, minimum odds 1.5, stake not returned. 10X wagering the winnings from the free bet. Free bet is valid for 7 days from issue. Excluded Skrill deposits. T&Cs apply. | 3.4 | 4.96% | £30 | Bet £10 Get £30 Free Bet Sign up here | Sign up here Review |
Welcome to NewBettingSites.UK, the UK's leading comparison site for the newest betting sites in the UK. Our aim is to simplify the betting process for you and provide readers with the most reliable and detailed comparison for emerging betting companies.
We offer a wealth of betting services, including:
- A detailed comparison of new betting sites, including football betting margins, offer requirements, minimum odds and minimum deposit among others
- The most accurate ratings, which we compute independently from five different sources
- Our Betting School will help you learn more about online betting and to choose the right bets
- Learning Center: where you can find out our best betting guides and strategies
- All the information you need on payment methods, deposits and withdrawals for all the la favourite new bookies
- All of this is available in our handy tables, where you can cross-reference the best betting sites
- Most importantly of all, we have checked out their license and they are all licensed in accordance with the UK Gambling Commission, which means they can be trusted and they are 100% safe places to bet
Betting sites’ offers & news
Best New Betting Sites for Conor McGregor v Dustin Poirier Sunday 24 January
Conor McGregor makes his eagerly awaited return to the octagon this weekend, and he has a difficult challenge in front of him. The Irishman would almost certainly have preferre
Best New Betting Sites for Liverpool v Manchester United 17th January 2021
The biggest Premier League game of the season takes place on Sunday when Manchester United travel to current holders Liverpool.
These two are huge rivals and have been for man
Best New Betting Sites for the FA Cup 3rd Round - 8th-11th January 2021
One of the most exciting weekend’s of football is upon us, the FA Cup 3rd round. Yes, the cup may have lost some of its magic in recent years, but this is a wonderful weekend of
The Sweet 16 Football Bet Explained
There are a multitude of bets out there available for punters to use, but one of the best of them is also one of the least known. This is the Sweet 16 bet, perfect for football and
What are the Advantages of a New Betting Site
As many of the experienced punters know, choosing a right betting operator should by no means be a random action and all punters – casual players or those thinking of themselves as pros – should be rigorous with their selection process.
New bookies are appearing all the time, and we ensure that our regular updates to this site will keep you ahead of the game. These new football betting companies give you the opportunity to take advantage of another welcome bonus if you already have many accounts, but they also bring competitive odds, good in-play betting and much more. These new bookmakers have to do something to attract customers and make them stand out from the crowd, which is good for punters like you.
New betting companies will give you an option to turn a clean sheet in case you got tired of a certain bookie or in case you got caught up in the middle of a losing run. A change of scenery is always of positive impact for a punter and it might also signal the end of your poor patch.
A lucrative welcome bonus would be yet another morale-boost for any of you who decide to change bookies, whereas an alternative set of markets and odds can ideally give you a different betting perspective and be a desired shove in the back or a pat on the shoulder.
There is a wide array of new betting websites which are almost starting to emerge daily. A couple of operators such as Bet365 or William Hill have raised the bar pretty high up and with strict demands of the betting business set up by these reputable names, the new arrivals such as Mr Green or Leo Vegas are forced to push their game extremely high in order to become competitive.
That being said, you can hardly go wrong by choosing to have a try at any of these latest additions to the betting landscape.
NewBettingSites.uk Bookmarker Reviews – How the Ratings Work
We want sports bettors to trust us when they are reading our reviews, and to do this, you need to know how they work. We feel it is important to explain how we review our websites and how the scores are created.
Rating are calculated by our resident math whiz from 5 different sources: Good Bookmaker Review, Bookmakers Review, SBR, WOSB and Top 100 Bookmakers – making them more universally accurate.
This ensures that one hugely positive opinion, or one negative opinion, cannot have a huge impact on the score we give a bookmaker. By having such a big and robust system in place, we can score without one standout review making a huge difference and unbalancing the scores.
For those wanting to quickly browse through the bookmakers that we have listed for matched betting purposes, our ratings can be compared against each other. However, alongside offering a rating we also have our own review available, which talks more about the service, what the strengths and negatives are, and what you can expect to find when you land on the home page.
This is perfect for those who like to read and dig a little deeper themselves. We put ourselves in the feet of a punter, and think about every aspect of the service, if it’s good enough and what can be improved upon.
The last point to mention here is that we will only recommend a sports betting site if they have a license from the UK Gambling Commission.
Why a Betting Site May Achieve a High Rating from Us
The better the service on offer for sports bettors, the higher the rating will be for the bookmaker. Here are some of the reasons why a betting site may achieve a high rating from us. A bookmaker that has a very high rating will be one that has ticked many of these boxes, while those with a lower rating have work to do in some of the areas that we have mentioned below. These sites could specialise in one area, such as an eSports betting site, or they could be general betting sites.
- Easy to use website & mobile app/site
- Extensive coverage of sports and betting markets
- Great odds on offer
- Large bonuses and offers for new and existing customers
- Live streaming available
- In-play betting on selected events
- Strong customer support team in place
- Wide range of payment methods
- Reputation for not restricting winning accounts
Only Bet with New Licensed Betting Sites
When you are looking for a betting site to sign up with, you should always look into the website and see if it is a legitimate place to bet. If you are in the UK then you must bet with a bookmaker that is registered and licensed by the UK Gambling Commission. This ensures that they have passed strict tests and they are recognised as a safe place to play. With this, you can deposit funds and place bets completely with the peace of mind you are safe, allowing you to enjoy your experience.
Every single bookmaker on Newbettingsites.uk is licensed and registered with the UK Gambling Commission, we only want you to play in a safe environment. You can check up on websites by yourself if you wish, they must show their UK license information at the bottom of their homepage, so look here if you want to find out more.
By betting with a bookmaker that has a license to trade in the UK you give yourself the following protection:
- No misleading offers or conditions, everything is open and honest with clear information
- Responsible gambling will take place, including the protection of minors
- By knowing your details, bookmakers will work to prevent crime and fraud
- Your funds will be held in a secured separate account
- You can approach the Gambling Commission
- and complain about a bookmaker
If you choose to ignore this and bet with an online bookmaker that has no UK license then you will not be protected by any of the above. Betting online should be a fun experience, and you should be able to bet with peace of mind that you and your funds are safe. The only way to ensure this is to bet with a bookmaker that is licensed and regulated by the UK Gambling Commission.
Should you take bonuses from sports betting sites?
New betting sites go to extreme lengths to fight for new customers and to retain the existing base of players. One of the most obvious methods online bookmakers deploy are betting offers and bonuses which come in different shape and form. Betting offers have evolved over time, but they remain one of the biggest attractions and selling points with new customers. Some of the most common bonuses and offers you’ll find at the majority of trusted online bookmakers are listed below.
How do the New Betting Offers Work?
Free Bets and Free spins
It’s a quite self-explanatory concept as Free Bets are actually an amount of money the bookmaker will deposit to your betting account upon registration. They usually follow a deposit of your own but you need to keep in mind that free bets is not the amount of money you can keep and withdraw. If you win, the bookmaker will let you keep the winnings and not the wagering sum of the free bet. In some instances, you will need to wager your net winnings before you are even allowed to withdraw those as well.
Deposit Bonus
Usually presented as a percentage of your total deposit, this type of bonus is arguably the most popular one with online bookmakers and casinos. Deposit bonus goes anywhere from 25% up to as much to 100% and sometimes even more onto your first deposit. What this actually means is that on a 50% deposit bonus you will be granted an additional £20 pounds on a £40 deposit.
Matched Bonus
Only a variation of the deposit bonus, a matched bonus allows you to grab the amount equal to your initial deposit. The matched bonus has become the most searched bonuses in the online betting industry and for a good reason too. Betting giants are racing to offer as lucrative matched bonuses as possible to their players and the sums you can hope to grab vary from £10 to £50. These come in smaller amounts and are a preferred option to higher matched bonuses allowing deposits of up to £100 or more, simply because they will require being turned over once before you can withdraw your winnings.
No Deposit Bonus
Not that of a common bonus anymore, no deposit bonus is a sum given to new players for simply opening their new account at a given bookmaker. They might sound like one of the most appealing forms of bonuses, but they usually come with strict restrictions that will prevent you from withdrawing the money.
Mobile Bonus
The online betting world is now knees deep in mobile gaming and the end of its popularity is not in sight. Operators have recognised the need to go mobile and are offering all kinds of perks to their players that come from mobile devices.
Read more about other types of bonuses
How We Calculate Football Margins
Making a Deposit with Betting sites
One of the key, and often overlooked, areas of a sports betting site is their deposit methods. In an ideal world, the bookmaker will have many to choose from, including some of the bigger payment options available on the market.
This is incredibly important for anyone who is doing any type of betting, whether this be sports betting, matched betting or something else.
Paying via a debit card is one of the most used options and one that the majority of bookmakers accept. Alongside this, look out for bookmakers to accept a range of e-wallet payment methods including Paypal, Skrill, Neteller and more. These are all commonly used by people online, both for betting and other purposes, and provide strong security.
Rounding the payment methods off, look for alternative banking methods as a fall-back if you need them, these include being able to send a bank transfer rather than use your debit card.
Top 10 Best New Bookmakers: All Their Pros & Cons
Hopa
Hopa offer a range of online sports betting opportunities for players to use, including betting on popular sports. They also offer live betting, and while they don’t have a mobile app, you can use a mobile-friendly version of their website for your mobile betting needs. They offer horse racing betting markets and some of the best odds around on this sport and many more.
With competitive odds, the best odds on occasion, an easy to use betting platform and great in-play markets, this is a high-quality service from Hopa.
Pros
- Strongly live betting platform
- Competitive odds
- Simple welcome offer for new players
Cons
- No mobile app available
Betiton
With a nice welcome offer and then the popular boosting for regular customers, online sports betting fans are going to enjoy their time here. New to the industry, Betiton offers betting on popular sports and some smaller ones too, so look out for them to make a splash. They do not currently have a mobile app but do offer mobile betting across their horse racing betting markets and other sports for those who are away from home. Live betting is available too, allowing you to get the best odds in play.
Pros
- Get the best odds boost thanks to boosting
- Comprehensive live betting options
- Wide range of sports to bet on
Cons
- Bet via a mobile browser but not a mobile app
Bet@Home
Bet@Home are a big brand in Europe and slowly being recognised for their high-quality online sports betting service in the UK. Mobile betting is available, but not via a mobile app. They have an extensive live betting section and this includes eSports where they offer some of the best odds around. Betting on popular sports like football, tennis and golf is also available with this all-round bookmaker.
Pros
- Live betting on many events
- Strong reputation in Europe
- Look out for best odds on eSports
Cons
- No horse racing betting markets available
- No mobile app
LV Bet
LV Bet offer a range of betting on popular sports and have many online sports betting markets for their players to choose from. They offer mobile betting through a mobile app which is available on iOS and Android. This offers their complete service including live betting for those who bet in play. Their Superduper Bet promotion can offer best odds to players with a boost, so look out for this offer.
Pros
- Get the best odds with the Superduper Bet boost
- Bet from anywhere using the mobile app
- Follow live betting markets and bet in play
Cons
- No horse racing betting markets
Tonybet
Tonybet have been offering sports betting for a long time and with newly introduced horse racing betting markets, they are only going to get more popular. Mobile betting is available via the Tonybet mobile app so you can bet on the go if you wish, taking advantage of some of the best odds for football around. Whether you are betting on popular sports, something smaller or using the live betting markets, there are plenty of options here.
Pros
- Bet on the go with the Tonybet mobile app
- Some of the best odds available for football
- Great live betting options
Cons
- Website slightly complicated to navigate
Karamaba
With sports betting, a casino and a live casino, Karamba has everything on offer for punters. They have a wide range of betting markets available inside their sportsbook, and their odds are competitive especially on football. With a big in-play section, you can bet before or during the game with Karamba, the choice is yours. Their welcome offer is simple and easy to understand and claim, so you can get off to a nice start with them when you sign up.
Pros
- Competitive odds, especially on football
- Big in-play section for betting during the game
- Easy to understand welcome bonus
Cons
- Minimal horse racing markets on offer
MansionBet
MansionBet have put together a fantastic service and offer punters the chance to bet on sports, play in their casino or on many different online games. A big part of their sportsbook is their football service, and they offer betting on games from all over the world. You can log on at any time and see a long list of football matches coming up, which is great for football fans who are looking to bet regularly. Their website is very easy to use and has many quick links allowing you to get to the big events and leagues within seconds, making betting very easy.
Pros
- Huge range of football leagues covered from all over the world
- Easy to use website, with quick links to all the big events
- Regular price boosts on the big matches
Cons
- Welcome bonus has large wagering requirements
32Red Sports
32Red have made a big name for themselves in the casino world but they also have an impressive sportsbook for players to use. With a huge casino service, they are a great choice for players who want to bet on sports and have the odd flutter inside the casino. They offer betting on a wide range of sports and when it comes to in-play betting they have a great service that includes live streaming. This means you can place your bets and watch the action live on your desktop, giving you the ultimate service from your bookmaker.
Pros
- Bet and watch live on your desktop
- Big casino service alongside a great sportsbook
- Great horse racing section, including daily price boosts
Cons
- Website can be difficult to use for new players
Mr Green
Mr Green have put together an extensive sportsbook for those who sign up with them, and this is in addition to their already popular online casino. If you are looking for somewhere to bet that offers you a large range of betting opportunities then this could be the online bookmaker for you. Whether it is a small niche sport like bowls or a big football game you will find multiple ways to bet on that particular event.
Pros
- Great coverage including many smaller sports
- Many promotions to take advantage of
- A big eSports bookmaker
Cons
- A complicated website to use
EnergyBet
The sportsbook at EnergyBet is not the biggest that you will see, but the sporting events that they do cover, they cover with many different betting markets. The biggest section of their website is certainly the football section and here you will find many different betting opportunities from leagues all over the world. If you are a big football punter then you are going to love what EnergyBet have to offer.
Pros
- Huge range of football betting markets
- Clean and very easy to use website
- Nice live betting section to bet on the go
Cons
- Small sportsbook