New Betting Sites UK - June 2018

Bookmakers work a profit into the odds that they offer, and this profit margin will vary between each bookmaker. With so many online bookmakers available to punters, the margins have shortened and punters are getting the best deal they ever have done.

Being knowledgeable when it comes to the pay outs on offer can help you become a better gambler, and help you place your bets in the right place. Every sport and betting market will have a pay out calculated and it is this calculation that gives the bookmaker their odds for the event. This pay out margin is in place to make sure that bookmakers make a profit, despite the potential for losses from paying out their punters.

The basic fact is that bookmakers will never pay out 100% of the stakes they receive, some of this will be kept as profit. The pay out margin is usually somewhere around 95%, meaning the bookmakers aim to make a 5% profit from all the betting markets they produce. This doesn’t work every time, depending on the book and how many different outcomes are backed but the bookmakers try to pay out £95 for every £100 that they bring in.

When creating their odds, alongside deciding which selection they think will win and how strongly they fancy it to win, bookmakers will also add in their margin. This calculation forms the odds that we see on offer from our bookmaker on a daily basis.

In order to calculate it, let’s use the game between Liverpool and Chelsea where hosts are given the odds of 11/10 (2.10) to win, while the draw is priced at 13/5 (3.60) and Away win can be found at 12/5 (3.40) betting odds with Betfair.

Converting the odds for all three outcomes in this match to percentages and adding them together will reveal the bookmaker’s over round in this particular case.

Liverpool: 2.10

Draw: 3.60

Chelsea: 3.40

(100 / 2.10) + (100 / 3.60) + (100 / 3.40) = 47.62 + 27.78 + 29.41 = 104.81

A profit margin closer to 100% represent better value of the odds for the tipsters themselves which means that Betfair has a rather favourable pay out percentage.

In order to calculate the pay out percentage for the same football example above, we need to do another calculus.

1

——————————————————– =0.952

1 / 2.10 + 1 / 3.60 + 1 / 3.40

The calculation above indicates that Betfair’s pay out percentage is 0.952 which translates into 95.2% which ultimately means that this bookmaker has a profit margin of 4.8%.

There are many different online bookmakers out there for you to use, and with so much competition out there, the bookmakers have to work hard to get our business. If you are looking to get the best deal then understanding betting margins is vitally important. Many bookmakers adjust their odds with the hope of attracting people to bet with them, and those odds affect their betting margin.

Bookmakers claim to have the best odds available but is that really the case? What betting margin do they have, because that is what will determine just how fair their odds are, and what kind of deal you will get when you bet with them.

What bookmakers do when they create their odds, is they add in what is known as a bookmaker’s margin to give themselves a profit. For example, the true probability of a horse race is 100% split across the runners. However, instead of adding up to 100%, a bookmaker will create their odds so they add up to more than 100%, the additional number is their margin. This means that they should have a profit worked into their odds.

The closer to 100% a bookmaker bets to, the better odds they have on offer and the smaller profit margin they have. Those who bet far away from 100% will be giving punters a poor deal, and will have a bigger profit margin built in.

How do you calculate a betting margin?

If we are to bet on a match between Novak Djokovic and Andy Murray with Djokovic available at the betting odds of 1.65 and Murray standing at 2.35, the betting margin for this particular game will be:

(1/1.65)*100 + (1/2.35)*100 = 60.6 + 42.55 = 103.15%

This is close to 100%, so punters are getting a good deal, but the bookmaker has put in a 3.15% margin here, so if they have an even book, with the same amount of money placed on each player, their profit is 3.15% of the market.

Online betting is a competitive world to live in where only the strongest and smartest will survive.

Online bookmakers go to extreme lengths to fight for new customers and to retain the existing base of players. One of the most obvious methods online bookmakers deploy are betting offers and bonuses which come in different shape and form.Betting offers have evolved over time, but they remain one of the biggest attractions and selling points with new customers. Some of the most common bonuses and offers you’ll find at the majority of trusted online bookmakers are listed below.

Free Bets

It’s a quite self-explanatory concept as Free Bets are actually an amount of money the bookmaker will deposit to your betting account upon registration. They usually follow a deposit of your own but you need to keep in mind that free bets is not the amount of money you can keep and withdraw. If you win, the bookmaker will let you keep the winnings and not the wagering sum of the free bet. In some instances, you will need to wager your net winnings before you are even allowed to withdraw those as well.

Deposit Bonus

Usually presented as a percentage of your total deposit, this type of a bonus is arguably the most popular one with online bookmakers and casinos. Deposit bonus goes anywhere from 25% up to as much to 100% and sometimes even more onto your first deposit. What this actually means is that on a 50% deposit bonus you will be granted additional £20 pounds on a £40 deposit.

Matched Bonus

Only a variation of the deposit bonus, a matched bonus allows you to grab the amount equal to your initial deposit. The matched bonus has become the most searched bonuses in the online betting industry and for a good reason too. Betting giants are racing to offer as lucrative matched bonuses as possible to their players and the sums you can hope to grab vary from £10 to £50. These come in smaller amounts and are a preferred option to higher matched bonuses allowing deposits of up to £100 or more, simply because they will require being turned over once before you can withdraw your winnings.

No Deposit Bonus

Not that of a common bonus anymore, no deposit bonus is a sum given to new players for simply opening their account at a given bookmaker.They might sound like one of the most appealing forms of bonuses, but they usually come with strict restrictions that will prevent you from withdrawing the money.

Mobile Bonus

The online betting world is now knees deep in mobile gaming and the end of its popularity is not in sight. Operators have recognised the need to go mobile and are offering all kinds of perks to their players that come from mobile devices.

Read more about other types of bonuses

With the betting world becoming more and more competitive every day with more new betting operators added to the online landscape nearly on daily basis, bookies needed to find a way to cut the queue and sit in the front row in order to attract and retain customers.

One of the most common ways to do it is free bets.

Whenever a punter opens a new betting account at a bookmaker’s, they are likely to be presented with a welcome bonus that traditionally comes in a form of a free bet. What separates good bookies from the best ones are the amount of the free bet and terms and conditions that are required to be met so that customers can claim their free money.

Those amounts can vary from £5 up to £200 at Bet365 which still stands as the single highest welcome bonus in the entire online betting world. Widely recognized as arguably the most reputable name in the industry, Bet365 will match your first deposit 100% up to the aforementioned amount, which is an offer as good as it gets.

It needs to be noted, however, that most of the bookies will not allow you to withdraw your bonus money until you’ve spent a certain amount, but fortunately there is a way to convert your free bets into cash.

Converting Free Bets into Cash

In order to illustrate how a free bet can be turned into cash, we will use a football match as an example, since football includes three variables. The more variables, the bigger risk but also the bigger returns.

First thing you need to do is to find a value bet and a football game that will offer decent odds to work with. So let’s say you have a Home Win at 6/4, Draw set to 2/1 with a betting exchange and Away Win of 7/4 betting odds.

In order to make most of your free bet, you will be required to invest some more of your own money. Therefore, we advise you to do it through a betting exchange where there is a greater chance your counter selection will yield result and help you get most out of your free bet.

Here’s how to describe it more graphically:

• Place £10 free bet on Draw at 2/1 betting odds
• Place £10 cash bet on Home win at 6/4 betting odds
• Do not back Away win outcome

Once you have identified a game in which guests have no chances of pulling an upset, you are free to back up your choices and sit back for winnings that are as follows:

• Home Win – £25
• Draw – £20

This way you have covered yourself and protected your investment given the fact you will be presented with an opportunity to earn more than you placed. Free bets on a three-way outcome involve risk, but pay better than two-way bets such as Over/Under goals or Both teams to Score selections.

Do remember that you don’t receive any stake back on free bets, but with the aforementioned model spread between a bookie’s free bet and an exchange offer you will be able to get the most out of it albeit with a certain risk. But that’s why we’re all here for and a little adrenaline rush will do us no harm.

The expansion of online betting has seen many betting sites emerge overnight. The increased number of new-sprung betting venues should enhance the competition and improve the betting conditions, which sadly not always is the case.

New is not always better when it comes to betting, but it does not mean that all latest additions to the betting landscape should be discarded that easily. A research and a deeper look into what a betting site has to offer are quite often more than enough to help you assess whether a betting sire is worth your attention or not. The research usually includes several steps and several different aspects that need to be considered before trusting your money with a betting site.

SECURITY

One of the most important aspects definitely is security. The first thing you need to check with a new betting site is whether it holds a licence from a respectable gambling authority. Unlicensed and unregistered betting sites pose threat to your private security and could put you in danger. The good way to determine that a betting site is safe and secure is to also have a look at payment methods. Self-respecting sportsbook will list as many trustworthy and reliable deposit and withdrawal methods you can use to transfer money from and to your account.

WELCOME OFFER & ONGOING OFFERS

It might be the first thing bettors notice with a bookie, but bonus offers truly can be good incentives for potential customers. Bookmakers look for different ways to engage their clients and get them to register and stick with them. Players will be faced with a multitude of different bonuses and offers that range from different free bets, enhanced odds on certain events or matched cash bonuses that in case of Bet365 go all the way to a 100% bonus up to £200.

MARKETS & ODDS

Competitive odds and extensive markets are what separates the top bookmakers. Finding a site that offers Premier League betting is quite easy as most of the bookmakers will cover the most popular competitions regardless of the sport, but lower leagues and those obscure competitions the most avid bettors love is what makes a truly great operator.

INTERFACE

Visual appearance should be the least of our concerns, but having an easy-to-manage and interface with a clearly presented offering and function buttons will of course, make your betting time more enjoyable.

MOBILE EXPERIENCE

Modern-day betting is a fast-paced activity and people who live on the go like to have their favourite bookmaker with them all the time. The emergence of betting apps has made the very process of betting more personal and entertaining, with betting operators investing a great deal of effort to make mobile betting on par with desktop experience and even better

As we all know looks are secondary to performance so avoid making your decisions simply based on how good a betting site looks.

CONCLUSSION

Naturally, you want to be able to navigate through a betting site without problems so that is one thing when it comes to appearance you should be paying attention to. Layout and interface can play a part in how much time you spend at a bookmaker’s and most of the top-notch operators will have attractive designs and sites that are either optimised or that come with a fully functioning mobile app.

Betting features are what you should be really paying attention to. First of all, have a look at a welcome bonus and existing customer promotions to get a better insight into what you can expect if you choose to register your account.

In-Play betting is another important option to look at given the unstoppable emergence of this type of sports bet. While analysing the In-Play offer, pay attention to sports and markets that are on offer, how quickly the odds are being updated and whether the site will provide you with live coverage of the games and events you want to bet on.

As many of the experienced punters know, choosing a right betting operator should by no means be a random action and all punters – casual players or those thinking of themselves as pros – should be rigorous with their selection process.

The Advantages of a New Betting Site

• A new betting site will give you an option to turn a clean sheet in case you got tired of a certain bookie or in case you got caught up in the middle of a losing run. A change of scenery is always of positive impact for a punter and it might also signal the end of your poor patch.
• A lucrative welcome bonus would be yet another morale-boost for any of you who decide to change bookies, whereas an alternative set of markets and odds can ideally give you a different betting perspective and be a desired shove in the back or a pat on the shoulder.
• There is a wide array of Latest betting sites which are almost starting to emerge daily. A couple of operators such as Bet365 or William Hill have raised the bar pretty high up and with strict demands of the betting business set up by these reputable names, the new arrivals such as Mr Green or Leo Vegas are forced to push their game extremely high in order to become competitive.
• That being said, you can hardly go wrong by choosing to have a try at any of these latest additions to the betting landscape.

How to choose a new betting site?

Sport betting involves money and no matter how much money you want to spend on this activity, it is important that you find a reliable and trustworthy betting site. You will be offered to choose from loads of sports betting sites on the Internet, but that does not mean that you should sign up with a random site you come across. If you are looking for online betting at its finest, you need to make a good choice. Follow our set of guidelines if you want to do this right.

1. Listen to More Experienced Players
If you have a friend who is regular at betting sites, they can help you find the one that will best suit your needs. You can also visit reputable betting portals such as this one which typically recommend reliable betting sites that can be trusted. If this is your preferred option, look no further as our website will provide you with a list of safe and secure sports betting sites.

2. Sports coverage
Whether you select a betting site from our list or search the Internet by yourself, you should ensure the website in question offers a very good sports coverage. Top betting sites cover all major sports, but also quote odds on a number of less popular sporting events, thus providing their customers with a plethora of wagering opportunities. If you are into betting on less mainstream sports, you should carefully choose a betting site you will play at. The number of events covered and the attention a betting site gives a certain sport indicates if it is worth your time and your money.

3. Bonuses and Rewards
It goes without saying that you should prefer betting sites with competitive odds and low bookmaker margin, but also make sure to search for extra value through the use of bonuses and other rewards. These incentives are typically offered to new members, but existing players also have a decent number of attractive offers at their disposal. Find a betting site that offers reasonable bonuses and rewards and don’t let unrealistic offers mislead you.

4. Banking Methods
Before you sign up with a betting site, make sure the banking section provides you with a decent list of payment and withdrawal methods. Bonuses are useless if you will be charged additionally on your deposits and withdrawals or if a betting site does not offer convenient and safe payment methods. A list of accepted payment solutions may depend on the country of your residence, so you should check this section carefully. Besides, pay close attention to time frames and fees which can be charged on transactions.

5. Visit Reputable Betting Portals
Betting site reviews are a reliable source of information when it comes to choosing a place where you will place bets on your favourite sports. You can find reviews all over the Internet, but if you want to be absolutely sure that the information provided is accurate, stick to trustworthy betting portals like this one. Such websites offer comprehensive reviews based on the experience of their contributors who have tested all aspects of gameplay before delivering the final verdict.

We have defined 10 different criteria, which we use to evaluate each bookmaker and compare it to others. In our tables, you will find an overview of the main criteria and you will find all detail review about each bookmaker.

Good thing you have decided to come to us for help since grabbing all of the advice and guidelines you can get prior to placing your first-ever bet at an online betting site is a wise thing to do.

The endless internet universe can be quite easy to get lost in, so for all of those who are keen to get all the relevant information at one place – this article on bets methods with choosing the betting site that best works for you will try to answer all of your potential queries.

There are several important aspects to consider while looking for the best betting sites and further below are some of the key points listed for your consideration.

1. WELCOME BONUS

There are several things you need to consider when choosing a top site. Firstly, you need to size up the betting sites offers that is available as a welcome bonus. What size of free bet is available and does the betting site offer this as an initial deposit bonus, a matched bet or something else?

Are Free Bets Really Free? Types of Bonuses and Free Bets How to Convert Free Bets into Cash

2. LIVE STREAMING

The betting industry is very exciting at the moment and many bookmakers now have deals in place which enables customers to enjoy live horse racing and other sports without having to turn your television on.

Bookmakers agree live streaming deals with rights holders which means that if you place a £1 bet on the UK or Irish horse racing, then you can get live stream access to the race in question and watch this from start to finish.

Similarly, many online bookmakers offer customers the chance to watch live streaming of sports such as football, tennis, basketball and cricket. For football live streaming, customers in the UK can enjoy the Bundesliga, Ligue 1 and La Liga which includes the fabulous El Clasico between Barcelona and Real Madrid.

3. MARKETS AND ODDS

Once your mind has been made, make sure to check out the sports category on the selected betting site. Let’s say you are a football fan predominantly, you will naturally be interested to see if the operator offers a competition you follow or like the most.

Subsequently, you want to check which markets are available to bet on and although most of the inexperienced bettors will start their betting career by going for the Winner option, it won’t be too long before you have started experiencing other options such as Over/Under goals, HT/FT result and many others.

It goes without saying, make sure your chosen site offers competitive odds and gives you best value for the respective bet choice.

How to Read Odds Betting Margins Explained

4. HOW GOOD IS THEIR MOBILE APP?=

Today mobile apps are essential. The majority of the people already owns a smartphone or a tablet and the usage will continue to rise. Therefore an app is a must also for bookmakers. Transferring their betting offer to an app has been achieved well by some and not so well by others. This is not only regarding the technical side but also regarding usability and clear structured data.

Compare Mobile betting sites

5. PROMOTIONS

Bonus offers for new customers are not the main criteria for comparing bookmakers. However, we still want to have a look at this as you are looking for a new bookmaker and will benefit from it. Most new customer bonuses are around £50 to £200, rarely higher or lower. More important to check in this case, however, are the bonus conditions. They contain the details about how quickly you can pay out your bonus money or how long you have to keep using it for bets. The pay-out also often is done very differently. While with most bookmakers you can use your bonus immediately for sports bets, with some bookmakers the free bets have to be activated first with qualifying bets.

6. T&CS

You also need to establish the betting site terms and conditions when it comes to the free bet. Do you need to roll over your initial stake and free bet a certain number of times before a withdrawal can be made? The bookmaker’s site might also specify minimum odds requirements for qualifying bets so make sure you follow these.

7. BETTING OPTIONS

When choosing the right online bookmaker, you also need to sort out the best one that has special features such as In-Play betting, Cash Out, Live Streaming and Money Back Specials.

Most bookies now have In-Play betting available across a range of sports and that’s especially important for football, tennis, cricket and other sports where an event can last a significant amount of time.

Bookmakers offering Cash Out are worth a visit, with customers able to place a bet on a sporting event and then have the option to Cash Out or Cash In your bet should you want to make a quick profit or instead cut your losses. This is a new addition to many online bookies and it’s especially good if you’ve got a winning accumulator that has just a leg or two to run.

Betting sites that have a Cash Out option

8. WHICH PAYMENT OPTIONS ARE ON OFFER?

Deposit and Withdrawal Equally importantly, make sure to check the deposit and withdrawal options before you decide to choose a betting site. The issue of deposits and withdrawals no longer is the same problem than before as most big-name bookies like to take a good care of this aspect of the betting process, knowing that it can have a key role on the players.

Punters without exception like to have their deposits processed without any extra costs and their winnings paid out in real cash and as soon as possible so taking a few moments to consider this part of the choosing process is – as it was said before – equally important.

Sportsbooks That Accept Skrill Sportsbooks That Accept Neteller |Sportsbooks That Accept Paypal

9. HOW ABOUT SECURITY?

Security is another very important topic. A comparison in this category is rather difficult as of course, it is illegal to overcome the security measures to test their reliability and safety. All we can do is to make you aware of measures such as existing betting licenses, encodings or support organisations for the protection against gambling addiction. Basically, everything that helps protect you, your money and data.

Every online bookmaker has a valid concession from various regulating institutions and prevention of gambling addiction as this is a major matter for all of them. Above that, nearly all bookmakers cooperate with companies and organisations that recognise and prevent fraud in the gambling industry. Most betting sites are generally transmitted encoded even if you are not logged in yet. Other bookmakers such as bet365, Ladbrokes or BetVictor only encode financial transactions.

Safe Betting Sites and How to Find Them

10. WHAT DOES THE CUSTOMER SUPPORT NEED TO DO?

Make sure you also choose an online betting site which has excellent customer service and ideally Live Chat which is available on a 24/7 basis. The chances are you’ll need to contact a member of customer services somewhere along the line whether it’s in the form of a payment query or a question over a bet.

It’s also worth comparing the odds when it comes to online bookmakers. You always want to be getting the best possible price with the bookies, so it’s worth having several online betting accounts so that you can shop around and get the best odds.