New Betting Sites (September 2021)

Welcome to NewBettingSites.UK, the UK's leading comparison site for the newest betting sites in the UK. Our aim is to simplify the betting process for you and provide readers with the most reliable and detailed comparison for emerging bookmakers.

We offer a wealth of betting services, including:

1. A detailed comparison of new betting sites, including football betting margins, offer requirements, minimum odds and minimum deposit among others
2. The most accurate ratings, which we compute independently from five different sources
3. Our Betting School will help you learn more about online betting and to choose the right bets
4. Learning Center: where you can find out our best betting guides and strategies
5. All the information you need on payment methods, deposits and withdrawals for all the la favourite new bookies
6. All of this is available in our handy tables, where you can cross-reference the best betting sites
7. Most importantly of all, we have checked out their license and they are all licensed in accordance with the UK Gambling Commission, which means they can be trusted and they are 100% safe places to bet

NewBettingSites.UK Bookmarker Reviews – How the Ratings Work

We want sports bettors to trust us when they are reading our reviews, and to do this, you need to know how they work. We feel it is important to explain how we review our websites and how the scores are created.

Rating are calculated by our resident math whiz from 5 different sources: Good Bookmaker Review, Bookmakers Review, SBR, WOSB and Top 100 Bookmakers – making them more universally accurate.

This ensures that one hugely positive opinion, or one negative opinion, cannot have a huge impact on the score we give a bookmaker. By having such a big and robust system in place, we can score without one standout review making a huge difference and unbalancing the scores.

For those wanting to quickly browse through the bookmakers that we have listed for matched betting purposes, our ratings can be compared against each other. However, alongside offering a rating we also have our own review available, which talks more about the service, what the strengths and negatives are, and what you can expect to find when you land on the home page.

This is perfect for those who like to read and dig a little deeper themselves. We put ourselves in the feet of a punter, and think about every aspect of the service, if it’s good enough and what can be improved upon.

The last point to mention here is that we will only recommend a sports betting site if they have a license from the UK Gambling Commission.

Why a Betting Site May Achieve a High Rating from Us

The better the service on offer for sports bettors, the higher the rating will be for the bookmaker. Here are some of the reasons why a betting site may achieve a high rating from us. A bookmaker that has a very high rating will be one that has ticked many of these boxes, while those with a lower rating have work to do in some of the areas that we have mentioned below. These sites could specialise in one area, such as an eSports betting site, or they could be general betting sites.

• Easy to use website & mobile app/site
• Extensive coverage of sports and betting markets
• Great odds on offer
• Large bonuses and sign up offers offers for new and existing customers
• Live streaming available
• In-play betting on selected events
• Strong customer support team in place
• Wide range of payment methods
• Reputation for not restricting winning accounts

Only Bet with New Licensed Betting Sites

When you are looking for a betting site to sign up with, you should always look into the website and see if it is a legitimate place to bet. If you are in the UK then you must bet with a bookmaker that is registered and licensed by the UK Gambling Commission. This ensures that they have passed strict tests and they are recognised as a safe place to play. With this, you can deposit funds and place bets completely with the peace of mind you are safe, allowing you to enjoy your experience.

Every single bookmaker on Newbettingsites.uk is UK licensed and registered with the UK Gambling Commission, we only want you to play in a safe environment. You can check up on websites by yourself if you wish, they must show their UK license information at the bottom of their homepage, so look here if you want to find out more.

By betting with a bookmaker that has a license to trade in the UK you give yourself the following protection:

• No misleading offers or conditions, everything is open and honest with clear information
• Responsible gambling will take place, including the protection of minors
• By knowing your details, bookmakers will work to prevent crime and fraud
• Your funds will be held in a secured separate account
• You can approach the Gambling Commission
• and complain about a bookmaker

If you choose to ignore this and bet with an online bookmaker that has no UK license then you will not be protected by any of the above. Betting online should be a fun experience, and you should be able to bet with peace of mind that you and your funds are safe. The only way to ensure this is to bet with a bookmaker that is licensed and regulated by the UK Gambling Commission.

Should you take bonuses from sports betting sites?

New online betting sites go to extreme lengths to fight for new customers and to retain the existing base of players. One of the most obvious methods online bookmakers deploy are betting offers and bonuses which come in different shape and form. Betting offers have evolved over time, but they remain one of the biggest attractions and selling points with new customers. Some of the most common bonuses and sign up offers offers you’ll find at the majority of trusted online bookmakers are listed below.

How do the New Betting Sign up Offers Work?

Free Bets and Free spins

It’s a quite self-explanatory concept as Free Bets are actually an amount of money the bookmaker will deposit to your betting account upon registration. They usually follow a deposit of your own but you need to keep in mind that free bets is not the amount of money you can keep and withdraw. If you win, the bookmaker will let you keep the winnings and not the wagering sum of the free bet. In some instances, you will need to wager your net winnings before you are even allowed to withdraw those as well.

Deposit Bonus

Usually presented as a percentage of your total deposit, this type of bonus is arguably the most popular one with online bookmakers and casinos. Deposit bonus goes anywhere from 25% up to as much to 100% and sometimes even more onto your first deposit. What this actually means is that on a 50% deposit bonus you will be granted an additional £20 pounds on a £40 deposit.

Matched Bonus

Only a variation of the deposit bonus, a matched bonus allows you to grab the amount equal to your initial deposit. The matched bonus has become the most searched bonuses in the online gambling industry and for a good reason too. Betting giants are racing to offer as lucrative matched bonuses as possible to their players and the sums you can hope to grab vary from £10 to £50. These come in smaller amounts and are a preferred option to higher matched bonuses allowing deposits of up to £100 or more, simply because they will require being turned over once before you can withdraw your winnings.

No Deposit Bonus

Not that of a common bonus anymore, no deposit bonus is a sum given to new players for simply opening their new account at a given bookmaker. They might sound like one of the most appealing forms of bonuses, but they usually come with strict restrictions that will prevent you from withdrawing the money.

Mobile Bonus

The online betting world is now knees deep in mobile gaming and the end of its popularity is not in sight. Operators have recognised the need to go mobile and are offering all kinds of perks to their players that come from mobile devices.

Read more about other types of bonuses

How We Calculate Football Margins

Making a Deposit with Betting sites

One of the key, and often overlooked, areas of a sports betting site is their deposit methods. In an ideal world, the bookmaker will have many to choose from, including some of the bigger payment options available on the market.

This is incredibly important for anyone who is doing any type of betting, whether this be sports betting, matched betting or something else.

Paying via a debit card is one of the most used options and one that the majority of bookmakers accept. Alongside this, look out for bookmakers to accept a range of e-wallet payment methods including Paypal, Skrill, Neteller and more. These are all commonly used by people online, both for betting and other purposes, and provide strong security.

Rounding the payment methods off, look for alternative banking methods as a fall-back if you need them, these include being able to send a bank transfer rather than use your debit card.

How to choose the best New Betting Site?

Betting is very personal and what is good for you, may not be good for someone else. Use our checklist below to help you decide which new account to sign up with, making sure it is one regulated in the United Kingdom.

Welcome Offer

Choose the best bonus that you can find, and one that you will be able to use with ease. Don’t go for something that is too complicated and don’t stretch yourself when you are looking at these, go with one that fits your normal betting pattern, especially if it involves a qualifying bet.

Regular Promotions

Look out for a bookmaker who offers regular promotions to their new customers. After taking advantage of a welcome bonus, they will want to keep you as their customer so you will find that the new betting websites all offer regular promotions to keep you happy.

Betting Markets

The first thing to look out for is to make sure that any new online bookmaker you are looking at offers the sport and markets that you already use. It is pointless signing up with a new bookmaker and then changing how you bet, you shouldn’t have to do that so make sure you check this out first so you can place bets when needed.

Competitive Odds

We all want to win as much as possible from our bookmaker and choosing the right one can make a big difference to your betting profit and loss. Look out for how good their prices are and also the margin they take out as their profit, find one with competitive prices and a low margin to give you the best chance of winning money.

Live Streaming

Many new bookmakers offer you the chance to live stream games while you bet on them, so you can cashout if things aren’t going to plan. If you are interested in watching the action then this is a fantastic initiative and one that you will use a lot. Look out for bookmakers that offer streaming services and what sports they will have live for you to watch, with bet365 and William Hill offering the standout service online with live betting alongside the action.

Betting Interface

This really is up to your own personal choice, but look for a betting site that you feel comfortable using, you can navigate with ease and one that runs quickly without any long loading time. Reliability shouldn’t be an issue with any new betting site, but check them out and be sure to settle on one you like the look of, the William Hill website is a good example of a smooth, easy to use betting website.

Mobile Betting Experience

Pretty much everyone will encounter a time when they want to bet on their mobile, while some people will only bet on their mobile and not on any other devices. No matter how often you use it, you never know when a good mobile site will be needed to make sure you check out what is available.

Payment Methods Available

This is one of the most important things to look out for when choosing the betting site you want to sign up with. You should always look for a site that offers payment methods that you know and trust, and preferably ones that offer methods where you already have an account.

For example, if you know and trust Paypal and you hold a Paypal account then a bookmaker that accepts Paypal would work really well for you. If a bookmaker only accepts methods that you do not have an account with already, this means that alongside opening up a new betting account, you will also have to open up an account with the payment provider too.

The good news is that a lot of new bookies accept various payment methods, with plenty to choose from. This helps most players find a method they trust and one that they already know how to use and have an account with, making the process of depositing and withdrawing much easier.

Which Betting Sites Accept Paypal?

Which Betting Sites Accept Skrill?

Best 10 New Betting Sites UK for 2021

With new betting sites arriving on the scene and trying to make a name for themselves, it can be hard for punters to keep up but don’t worry, we have you covered here. Below you will find our list of the best new betting sites for 2021.

These sites may have been available for a couple of years, but that still makes them new to the market and still growing, rather than the established names that have been around for many years.

Here we detail our thoughts, the best things about them and what they can offer anyone who signs up to a new account with one of these companies.

Hopa

Hopa offer a range of online betting opportunities for players to use, including betting on popular sports. They don’t have a mobile app, you can use a mobile-friendly version of their website. They offer horse racing markets and some of the best odds around on this sport and many more. General sports fans will notice the huge number of sports they cover, this is a huge plus if you like to bet on multiple different things.

With competitive odds, the best ones on occasion, an easy to use betting platform and great in-play markets, this is a high-quality service from Hopa. The sign up process for those using Hopa is very simple, as is the betting process, which makes this company an ideal place for newcomers to online betting.

Pros

• Strongly live betting platform
• Competitive odds
• Simple welcome bonus offer for new players
• Very impressive and easy to follow sign up process

Cons

• No app available

Betiton

With a nice welcome bonus offer and then the popular boosting for regular customers, online sports betting fans are going to enjoy their time here. New to the industry, Betiton offers betting on popular sports and some smaller ones too, so look out for them to make a splash. They do not currently have an app but do offer mobile website across their horse racing markets and other sports for those who are away from home.

Live betting is available too, allowing you to get the best odds in play. With this element of betting continuing to grow, it is good to see they already have a strong live betting service in place. Betiton are another new bookmaker who have really impressed by putting together a very strong list of sports that they cover from the very start, which is fantastic to see.

Pros

• Get the greatest odds boost thanks to boosting
• Wide range of sports to bet on
• Customer service live chat
• Excellent live betting options for those who want to bet in play

Cons

• Bet via a mobile browser but not a mobile app

[email protected]

[email protected] are a big brand in Europe and slowly being recognised for their high-quality online betting service in the UK. Mobile browsing is available, but not with an app. They have eSports where they offer some of the best odds around when compared to other new betting sites which is always good to see.

Betting on popular sports like football, tennis and golf is also available with this all-around bookmaker. This bookmaker does have experience from operating in Europe, which is a big positive, and although new to the UK market, they are clearly using what they know to quickly find their feet.

Pros

• Live betting on many events
• Strong reputation in Europe
• Look out for best odds on eSports

Cons

• No horse racing markets available

LV Bet

LV Bet offer a range of betting on popular sports and have many online sports betting markets for their players to choose from. They offer an app that is available on iOS and Android. This offers their complete service including live betting for those who bet in play, and is really great to see from a new betting site, they understand how popular mobile betting is and will be in the future.

Their Superduper Bet promotion can offer great odds to players with a boost, so look out for this offer. Their sportsbook is not the biggest, but covers the main sports and quite a few more, so you should find plenty to wager on.

Pros

• Get the best odds with the Superduper Bet boost
• Bet from anywhere using their app
• Follow live markets and bet in play

Cons

• No horse racing markets

Tonybet

Tonybet have been offering sports betting for a long time and with newly introduced horse racing betting markets, they are only going to get more popular. Mobile betting is available via the Tonybet mobile app so you can bet on the go if you wish, taking advantage of some of the leading odds for football around.

Whether you are betting on popular sports, something smaller or using the live markets, there are plenty of options here. This is an excellent sportsbook, with varied options, and something for everyone, from a small niche sport to a big football tournament, in play and pre-match and even eSports, which is beginning to feature heavily on the site.

Pros

• Bet on the go with the Tonybet app
• Some of the best odds available for football
• Customer service live chat
• Strong eSports service on offer

Cons

• Website slightly complicated to navigate

Karamaba

With sports betting, a casino and a live casino, Karamba has everything on offer for punters. They have a wide range of betting markets available inside their sportsbook, and their odds are competitive especially on football, which is good news for those searching to find the best odds.

With a big in-play section, you can bet before or during the game with Karamba, the choice is yours. Their welcome bonus offer is simple and easy to understand and claim, so you can get off to a nice start with them when you sign up. Look out for good offers from Karamba too, including the Karamboost offer which is perfect for acca players and the ideal way to make more money from your winning acca bets.

Pros

• Competitive odds, especially on football
• Big in-play section for betting during the game
• Easy to understand welcome bonus
• Good selection of offers including Karamboost

Cons

• Minimal horse racing markets on offer

MansionBet

MansionBet have put together a fantastic service and offer punters the chance to bet on sports, play in their casino or on many different online games. A big part of their sportsbook is their football service, and they offer betting on games from all over the world. You can log on at any time and see a long list of football matches coming up, which is great for football fans who are looking to bet regularly.

Of course, they do have a wide range of other sports available on the site, which is great to see. Look out for the in play section at MansionBet too, this is excellent and covers a wide range of events. Their website is very easy to use and has many quick links allowing you to get to the big events and leagues within seconds, making betting very easy.

Pros

• Huge range of football leagues covered from all over the world
• Easy to use website, with quick links to all the big events
• Regular price boosts on the big matches
• Brilliant for those looking to bet in play, plenty of options

Cons

• Welcome bonus has large wagering requirements

32Red Sports

32Red have made a big name for themselves in the casino world but they also have an impressive sportsbook for players to use. With a huge casino service, they are a great choice for players who want to bet on sports and have the odd flutter inside the casino.

They offer betting on a wide range of sports and when it comes to in-play betting they have a great service that includes live streaming. This means you can place your bets and watch the action live on your desktop, giving you the ultimate service from your bookmaker.

One of their strongest sports is certainly horse racing, with a wide range of options, racing covered from all over the world and antepost betting available on all of the big races in the calendar.

Pros

• Bet and watch live on your desktop
• Big casino service alongside a great sportsbook
• Great horse racing section, including daily price boosts
• Many other sports available to bet on

Cons

• Website can be difficult to use for new players

Mr Green

Mr Green have put together an extensive sportsbook for those who sign up with them, and this is in addition to their already popular online casino. If you are looking for somewhere to bet that offers you a large range of betting opportunities then this could be the online bookmaker for you.

Whether it is a small niche sport like bowls or a big football game you will find multiple ways to bet on that particular event. This is also the case when it comes to in play betting too, they have excellent options for this so if you like to wager while the action is on, you can here. This goes for eSports too, alongside regular sports, Mr Green have a great eSports section on their site.

Pros

• Great coverage including many smaller sports
• Many promotions to take advantage of
• A big eSports bookmaker
• Customer service live chat

Cons

• A complicated website to use

EnergyBet

The sportsbook at EnergyBet is not the biggest that you will see, but the sporting events that they do cover, they cover with many different markets. The biggest section of their website is certainly the football section and here you will find many different betting opportunities from the premier league and leagues all over the world. If you are a big football punter then you are going to love what EnergyBet have to offer.

Elsewhere, this bookmaker has put together a very nice website, which is super easy to use and that will appeal to anyone who is brand new to online sports betting. This includes their in play section too, it may not be the biggest on offer, but is certainly one of the most user friendly.

Pros

• Huge range of football betting markets
• Clean and very easy to use website
• Customer service live chat
• Easy to use in play betting section

Cons

• Small sportsbook

The Sign Up Process at New Betting Sites UK

The great news for punters is that every one of the new bookmakers on the market has made their sign up process as easy as it can possibly be. They don’t want to annoy or upset anyone looking to join, so this is something you can do in just a few small steps, with minimal details required from you.

This allows you to get where you want to be, exploring their sportsbook and placing your bets.

Here we take a look at the process for registering with a new account at Hopa, one of the new betting sites UK players can use.

Step 1

Visit the Hopa website and press on the blue ‘Join’ button in the top right hand corner of the site.

Step 2

The process has two steps, the first is to enter your email address and create both a username and password.

Step 3

The second sign up step is to add personal details, such as your name, date of birth and address before agreeing to the terms and conditions of the site.

Step 4

You now have an account on the site but need to add a payment method. You do this by going into your account details, choosing the payments section and entering the details of the method you want to use. After this, make your first deposit into the account, make sure you deposit enough to hit the requirements for the welcome bonus when you do this.

That is everything, you now own a betting account that is set up, funded and ready to go. Explore the sportsbook, find out where your favourites are and most of all, make sure you have fun and try to learn as much as possible, it will make your sports betting journey much easier.

Placing Your First Bet on a Betting Site in the UK

You’ve created your account, and now it’s time for the fun element, it’s time to place a bet!

As you will find out when you begin your betting journey, placing a bet is incredibly easy, again this is something that new bookmakers have done that is great for punters.

Here we will again go through the steps you need to take to place your first bet.

Step 1

Let’s assume you have funds in your account and that has all been complete. The first thing you need to do is find the event you want to bet on. Choose the sport first, from those listed down the left hand side of the page.

Step 2

Inside your sport, you will see a list of leagues, competitions or events, depending on the sport you choose.

Step 3

When you have chosen the league, competition or event, choose the individual game or event you want to bet on, these will be listed for you. To choose the event, click on those taking part and this will take you to the full list of betting markets.

Step 4

Choose what you want to bet on. To do this, click on the odds of the selection you want to take.

Step 5

The selection will appear in your betslip, which is on the right hand side of the page. If you are placing a bet on one selection, you enter the stake and press the green ‘place bet’ button. If you are placing bets on more than one selection, you need to choose the stake and also the bet type, whether it is singles or a multiple and then press the ‘place bet’ button.

How to Get the Best Deal from Your UK Betting Site

With so many UK betting sites available, the gambling industry has never been as good for punters. Thanks to all of these sites being out there, we have a very competitive market, which keeps pushing the services to be even better, and give punters something extra special, either to attract new players or keep existing players.

For this reason, you should be able to find bonus offers you can use on a regular basis to get a good deal. This may be a deposit bonus, a free bet stake offer, enhanced odds, money back specials or something else. The key is that you have something to use, choose a bonus offer that matches up well with your betting style and use it.

Finding Betting Bonuses and Promo Codes

When we look at the best betting sites on the market, we factor in the offers they have available for new players. We also look at existing customer offers, as you can use these for the duration of your time with that bookmaker.

These often appear to be small, but when you add them up over the course of a year or two betting with one company, they can certainly give a great deal with a promo code. Our best new bookmakers are all known for combing together both new player welcome offers and existing customer deals, so you get both when you sign up with one of them.

We will highlight the offers we find, but when you are with a bookmaker and looking for existing customer offers to use, the best advice we can give is to keep a regular eye on the promotions page. Also look out for banners on the site while you are betting, these are often used to advertise big events and any offers for them.

New Betting Sites UK – Launch Dates

Below you will find our list of the newest betting sites to hit the UK market, and alongside their name you will also see the date they launched in the UK. This may be different to when they launched elsewhere, but we have focused on the UK market here for their dates.

Many of these sites look to offer a top quality service from the start as they aim to make a name for themselves in the crowded UK market, so signing up with them early is often a good strategy.

New Betting Sites Launching in the UK in 2021

If you are looking for the betting sites that have just launched in the UK this year then this is the list of sites you want to be looking at. These sites are either the ones that have already launched in 2021 and are looking to get new customers to sign up, or they are the ones that are coming very soon and excitement is building.

Whichever you want, these are the very latest new betting sites to hit the UK gambling market.

Fan Team - Jan 2021

Funbet - July 2021

New Betting Sites FAQs