Sportingbet Review

Sportingbet were founded in 1998 and grew into a major operator in the United Kingdom and across central Europe, with the company being acquired by William Hill in 2013 thanks to its profitable Spanish and Australian business. Wikipedia

Owner: William Hill

Year established: 1998

Online since: 1999

Total sports: 30

Other markets: Financials, politics, awards

Live streaming: Yes

Payout: 92.4%

In play betting: Yes

Odds format: EU, UK, US

Languages: Bulgarian, Croatian, Czech, Danish, English, Finnish, German, Greek, Hungarian, Italian, Norwegian, Polish, Portuguese, Romanian, Russian, Slovenian, Spanish, Swedish, Serbian, Turkish

Mobile

The only dedicated in: play football betting App

Match notification reminders

Available on iPhone and iPad

Bet in play on all markets

Super quick and easy

Welcome Offer

Sportingbet still operate under its own brand and new customers can enjoy a £10 free bet when they register. If your first bet loses after opening an account, you will get this refunded, with the first bet needing to be placed at odds of 1.50 or greater.

There are also several great offers including Weekend Bonus Boost on football betting and NBA Nights where you can get money back on losing basketball four-folds.

New Account Bonuses: 100% First Bet Match

Odds required: 1/2 (1.5)

Stake return: No

Minimum deposit: £5

Payments excluded: Moneybookers/Skrill, PaySafe or Neteller

Bonus Period: 7 days

  • Cash out
  • Partial Cashout
  • IOS App
  • Android App
  • Live Streaming
  • Racing Best Odds Guaranteed
  • 24/7 Support

Best 10 New Bookmakers

£50 SIGN UP HERE

New customers online only, use code B10G50. Bet £/€10+ at 1/1 (2.0) or higher within 7 days to get £/€20 Tote Credit, £/€10 Sports Bet, 2×£/€5 Accas & 50 Free Spins. 7-day expiry. 18+ T&Cs apply. GambleAware.org.

£10 SIGN UP HERE

New Customers use code EPL10. Deposit £10 and place a bet of £10 on any Premier League Outrights 2025/26 market at minimum odds of 2.0. Free Bet credited within 24 hours and must be wagered on English Premier League markets only. Full Terms apply. Bangers N'Cash rewards are a separate promotional scheme and must be opted into during the weekly promotional period via the BetWright Rewards Section. 18+ begambleaware.

£100 SIGN UP HERE

New UK/IE customers . Place your first Football bet as an Accumulator (minimum four selections) and AK Bets will boost the return by 25% in the form of a Free Bet up to a value of £100. 18+ BeGambleAware.org."

10 SIGN UP HERE

100% Casino Bonus up to £100 (new players only), £10 min deposit, no max cash out, 40x wagering, £5 max bet with active bonus, eligibility restricted for suspected abuse, cashback unrestricted, Skrill & Neteller excluded, T&Cs apply. Free bet min odds 2.0; free bet value deducted from winnings.

£30 SIGN UP HERE

T&Cs: 18+ New Customers. Opt in, deposit and bet £10 on any football (odds 1/1+) within 3 days of sign up. Get 3x£10 Free Bets for set football markets. Bonuses expire in 14 days. T&Cs Apply. GambleAware.org. Please gamble responsibly.

£25 SIGN UP HERE

Bet £50 to Get a £25 Free Bet. Offer available to new customers only signing up with Promo Code BET50GET25 only. Full T&C's apply. 18+. Gambleaware.org

£20 SIGN UP HERE

18+ UK only. Bet £10 at 1/2+ odds to get £20 in free bets (4 x £5 on Football, Racing, Tennis & Any Sport). Affiliate link required. Free bets expire in 7 days. T&Cs apply.

£10 SIGN UP HERE

#ad. 18+. Gamble Responsibly. Gambleaware.org. New customers only. £10 in real money. Bets placed on sports at odds of 2.00 ore more to qualify. Bets must be placed 24 hours within of registration. £10 free bets must be wagered on sports. Cashback is cash without restrictions. - Full Terms Apply

£40 SIGN UP HERE

New customers only. 7 days to place qualifying bet of £10 at 1/1 (2.0) to receive 4 x £10 Free Bets: 1 x £10 football, 1 x £10 horse racing & 2 x £10 Bet Builders. Free Bets cannot be used on e-sports and non UK/IE horse racing. 7 day expiry. Exclusions apply. Stake not returned T&Cs apply. 18+ GambleAware.org

£25 SIGN UP HERE

New customers only, 18+, 3 bets of £10+ at odds of evens or greater. Max Free Bet: £25, credited within 24 hours. Free Bet valid for 7 days. T&Cs Apply. BeGambleAware.org.