About Us
We started with a simple idea: UK bettors deserved straight, no-nonsense info when picking a betting site — not all the usual waffle. NewBettingSites.uk is owned and operated by NBSUK LTD, the team behind it from day one.
Since then, we've grown into one of the UK's longest-running betting comparison sites. We cover new betting sites, UK betting bonuses, and fully licensed online bookmakers — but more importantly, we actually break things down properly so you know what you're signing up for.
Let's be honest — this industry is full of noise. Big promises, flashy offers, and terms that make your head spin. We cut through all that and keep it clear, simple, and fair.
We Only List UKGC-Licensed Betting Sites
This part is non-negotiable. Every bookmaker we feature must be licensed and regulated by the UK Gambling Commission. That means they follow strict rules around player protection, responsible gambling, fairness, and payment security. If a site isn't UKGC-licensed, it simply doesn't appear on our platform.
No grey areas. No "almost regulated". No offshore shortcuts.
We Keep a Close Eye on New Betting Sites
One thing we're especially known for is covering new betting sites in the UK. When a new bookmaker launches, we don't just copy the headline offer and publish it. We test it. We check the terms. We look at the odds. We compare it to what's already out there.
- New bookmaker bonuses
- Welcome offers & promotions
- Sports markets and pricing
- Payment methods & withdrawal times
We explain what's good, what's average, and what you should pay attention to.
Our Rankings Aren't Pay-to-Play
Not every betting site ranks highly on our site — and that's intentional. We use a consistent review process that looks at what actually matters to real bettors, not just who has the biggest marketing budget. When we review a betting site, we look at things like:
- Fairness & realism of bonus terms
- Depth of sports markets
- Odds quality vs. competitors
- Mobile usability
- Payment reliability & support
And we don't pretend every site is perfect. If there are drawbacks, we mention them. The goal isn't to push you somewhere — it's to help you understand your options.
Different Sports, Different Strengths
Not all bookmakers are strong across every sport. Some shine for football. Others are better for horse racing. Some offer stronger tennis pricing. Others stand out for niche markets. That's why we break comparisons down by sport — so if you mainly bet on football, you're not choosing a site based on horse racing strength.
We cover:
Guides That Explain Things Properly
Betting can get confusing — especially when it comes to bonuses and terms. That's why education is a big part of what we do. We've built out detailed guides and a betting school covering topics like:
- How betting bonuses really work
- How to claim offers step-by-step
- What wagering requirements mean
- Why restrictions & limits happen
- What to do if something goes wrong
We avoid hype and unrealistic promises. No "guaranteed wins". No exaggerated claims. Just clear explanations in plain English.
Built Specifically for UK Bettors
We operate exclusively in the UK market. Everything we publish is written with UK players in mind — UK rules, UK bonus structures, UK regulations. We don't promote unlicensed sites. We don't cover offshore operators. We don't blur the lines.
Whether you're looking for a brand-new betting site, comparing established UK bookmakers, or simply trying to understand an offer better, our role stays the same: give you accurate information, explain the details properly, and let you decide. We don't tell you where to bet — we help you choose with confidence.
Our Team
Paul Harrison
Paul brings more than 15 years of hands-on experience in the sports betting industry to our writing team. With a degree in Business Economics with Gambling Studies from the University of Salford, he combines academic insight with real-world expertise, offering readers informed, balanced, and practical perspectives across a wide range of gambling topics.
Over the years, Paul has worked closely with leading brands and developed a deep understanding of how the industry operates — from odds compilation and market trends to responsible gambling and regulatory standards. His content reflects both his professional background and his genuine passion for the sector.
Away from his desk, Paul is a dedicated sports fan. You'll often find him cheering on the mighty Magpies or studying form guides ahead of the latest major horse racing meeting, always keeping one eye on the next big sporting moment.
Marco Proano
Marco Proano is currently studying Computer Science at Queen's University Belfast, where he is developing a strong technical foundation that he applies directly to his work on our platform. With a sharp eye for detail and a natural affinity for problem-solving, Marco oversees the technical backbone of the site, ensuring everything runs smoothly behind the scenes.
From site administration and design to content management and system optimisation, Marco is responsible for keeping the platform efficient, functional, and user-friendly. His structured, analytical mindset plays a key role in maintaining high technical standards across all areas of the business.
Outside of his academic and technical work, Marco has a deep passion for football. A devoted Chelsea supporter, he rarely misses a match and brings the same loyalty and enthusiasm to his team as he does to his work.