Best Betting Sites 2018

Our informative reviews will help you choose the best betting site to play at whereas our bookmakers’ table will present a comparative overview of different new betting sites’ offers and requirements, payout percentage or live streaming availability.We recognise the importance of distinguishing the best and most trusted betting sites and difficulties in identifying them in a vast and ever-expanding sea of online bookmakers so we made sure to only review and list those sites that are trusted and licensed in accordance to strict UK laws.

*You can re-order the tables by clicking the little arrows next to any option you’re looking to compare

BettingSiteRankEst.Odds PayoutBetting Margin AverageWelcome OfferMin.OddsOffer RequirementBonus Expiry DaysClaim Link
8.14200395.80%6.20%100£1.6 (3/5)50% up to £100 Code: WB10BET30Claim Now
  1. New Customers
  2. Min. deposit £15 (no Skrill/Neteller)
  3. Bonus amount is 50% of deposit up to £100
  4. 6x deposit and bonus turnover (min. odds 3/5 on singles and 2/5 per selection on acca bets), in 30 days, for bonus release
  5. Some bet types don’t contribute to turnover
  6. Withdrawal before turnover results in bonus cancellation; Terms apply; 18+.
8,5200296.00%5.90%1002.0 (1/1)100% profit boost of up to 1007Claim Now
8.75201694.20%8.00%102.0 (1/1)Bet 10 Get 1014Claim Now
8,9201195.70%5.60%101.80 (4/5)10 Freebet + 20 Free spins & 25 Casino Bonus14Claim Now
7,92201694.60%9.00%252.0 (1/1)£25 First Bet Insurance + £50 Casino Bonus - EXCLUSIVE for this site14Claim Now
8,1201496.00%4.40%201.80 (4/5)BET X2 10 GET X2 10 - EXCLUSIVE14Claim Now
8,65201696.00%7.00%201.80 (4/5)Bet 20 get a 20 Free Bet7Claim Now
7,76200196.62%5.20%501.6 (3/5)50% First Deposit Match-Bonus code: WELCOME5060Claim Now
8,5201796.00%6.10%1002.0 (1/1)40% deposit bonus up to 100 with code RZ100.30Claim Now
Royal Panda
Royal Panda
7,8201694.40%7.00%1001.8 (4/5)100% deposit bonus up to 100 + 10 free spins90Claim Now
7,55201695.60%6.40%1001.50 (1/2)50% deposit bonus up to 100-Bonus code SN10030Claim Now
8,05201692.77%8.20%101.5 (1/2)Bet £5 Get £10 - Bonus code G1030Claim Now
7.9200995.20%5.40%1001.6 (3/5)50% sportsbook bonus up to 100 Bonus code VICTORY14Claim Now
8.03201794,90%6.20%01.1DOUBLE THE ODDS60Claim Now
8.75197495.60%6.40%1001.5 (1/2)Opening Offer Available – Expand for more details30Claim Now

Up to £100 in Bet Credits.New Customers only. Sign up, deposit £5 or more to your account and bet365 will match your qualifying deposit in Bet Credits when you place qualifying bets to the same value and they are settled. Min odds/bet and payment method exclusions apply. Returns exclude Bet Credits stake. T&Cs, time limits & exclusions apply.

8.34196792.77%8.20%602.0 (1/1)Bet 10, Get 60 in free bets & spins7Claim Now
8.26199994.00%7.90%1001.5 (1/2)Get up to 100 (5 x 20 free bets)-Promo code ZBBC0130Claim Now

*Rating are calculated by our resident math whiz from 5 different sources: Good Bookmaker Review, Bookmakers Review, SBR, WOSB, Top 100 Bookmakers and – making them more universally accurate


Online betting is a competitive world to live in where only the strongest and smartest will survive.

Online bookmakers go to extreme lengths to fight for new customers and to retain the existing base of players. One of the most obvious methods online bookmakers deploy are betting offers and bonuses which come in different shape and form.Betting offers have evolved over time, but they remain one of the biggest attractions and selling points with new customers. Some of the most common bonuses and offers you’ll find at the majority of trusted online bookmakers are listed below.

Free Bets

It’s a quite self-explanatory concept as Free Bets are actually an amount of money the bookmaker will deposit to your betting account upon registration. They usually follow a deposit of your own but you need to keep in mind that free bets is not the amount of money you can keep and withdraw. If you win, the bookmaker will let you keep the winnings and not the wagering sum of the free bet. In some instances, you will need to wager your net winnings before you are even allowed to withdraw those as well.

Deposit Bonus

Usually presented as a percentage of your total deposit, this type of a bonus is arguably the most popular one with online bookmakers and casinos. Deposit bonus goes anywhere from 25% up to as much to 100% and sometimes even more onto your first deposit. What this actually means is that on a 50% deposit bonus you will be granted additional £20 pounds on a £40 deposit.

Matched Bonus

Only a variation of the deposit bonus, a matched bonus allows you to grab the amount equal to your initial deposit. The matched bonus has become the most searched bonuses in the online betting industry and for a good reason too. Betting giants are racing to offer as lucrative matched bonuses as possible to their players and the sums you can hope to grab vary from £10 to £50. These come in smaller amounts and are a preferred option to higher matched bonuses allowing deposits of up to £100 or more, simply because they will require being turned over once before you can withdraw your winnings.

No Deposit Bonus

Not that of a common bonus anymore, no deposit bonus is a sum given to new players for simply opening their account at a given bookmaker.They might sound like one of the most appealing forms of bonuses, but they usually come with strict restrictions that will prevent you from withdrawing the money.

Mobile Bonus

The online betting world is now knees deep in mobile gaming and the end of its popularity is not in sight. Operators have recognised the need to go mobile and are offering all kinds of perks to their players that come from mobile devices.

Read more about other types of bonuses


With the betting world becoming more and more competitive every day with more new betting operators added to the online landscape nearly on daily basis, bookies needed to find a way to cut the queue and sit in the front row in order to attract and retain customers.

One of the most common ways to do it is free bets.

Whenever a punter opens a new betting account at a bookmaker’s, they are likely to be presented with a welcome bonus that traditionally comes in a form of a free bet. What separates good bookies from the best ones are the amount of the free bet and terms and conditions that are required to be met so that customers can claim their free money.

Those amounts can vary from £5 up to £200 at Bet365 which still stands as the single highest welcome bonus in the entire online betting world. Widely recognized as arguably the most reputable name in the industry, Bet365 will match your first deposit 100% up to the aforementioned amount, which is an offer as good as it gets.

It needs to be noted, however, that most of the bookies will not allow you to withdraw your bonus money until you’ve spent a certain amount, but fortunately there is a way to convert your free bets into cash.

Converting Free Bets into Cash

In order to illustrate how a free bet can be turned into cash, we will use a football match as an example, since football includes three variables. The more variables, the bigger risk but also the bigger returns.

First thing you need to do is to find a value bet and a football game that will offer decent odds to work with. So let’s say you have a Home Win at 6/4, Draw set to 2/1 with a betting exchange and Away Win of 7/4 betting odds.

In order to make most of your free bet, you will be required to invest some more of your own money. Therefore, we advise you to do it through a betting exchange where there is a greater chance your counter selection will yield result and help you get most out of your free bet.

Here’s how to describe it more graphically:

  • Place £10 free bet on Draw at 2/1 betting odds

  • Place £10 cash bet on Home win at 6/4 betting odds

  • Do not back Away win outcome

Once you have identified a game in which guests have no chances of pulling an upset, you are free to back up your choices and sit back for winnings that are as follows:

  • Home Win – £25

  • Draw – £20

This way you have covered yourself and protected your investment given the fact you will be presented with an opportunity to earn more than you placed. Free bets on a three-way outcome involve risk, but pay better than two-way bets such as Over/Under goals or Both teams to Score selections.

Do remember that you don’t receive any stake back on free bets, but with the aforementioned model spread between a bookie’s free bet and an exchange offer you will be able to get the most out of it albeit with a certain risk. But that’s why we’re all here for and a little adrenaline rush will do us no harm.

We have defined 10 different criteria, which we use to evaluate each bookmaker and compare it to others. In our tables, you will find an overview of the main criteria and you will find all detail review about each bookmaker.

Good thing you have decided to come to us for help since grabbing all of the advice and guidelines you can get prior to placing your first-ever bet at an online betting site is a wise thing to do.

The endless internet universe can be quite easy to get lost in, so for all of those who are keen to get all the relevant information at one place – this article on bets methods with choosing the betting site that best works for you will try to answer all of your potential queries.

There are several important aspects to consider while looking for the best betting sites and further below are some of the key points listed for your consideration.


There are several things you need to consider when choosing a top site. Firstly, you need to size up the betting sites offers that is available as a welcome bonus. What size of free bet is available and does the betting site offer this as an initial deposit bonus, a matched bet or something else?

Are Free Bets Really Free?
Types of Bonuses and Free Bets
How to Convert Free Bets into Cash


The betting industry is very exciting at the moment and many bookmakers now have deals in place which enables customers to enjoy live horse racing and other sports without having to turn your television on.

Bookmakers agree live streaming deals with rights holders which means that if you place a £1 bet on the UK or Irish horse racing, then you can get live stream access to the race in question and watch this from start to finish.

Similarly, many online bookmakers offer customers the chance to watch live streaming of sports such as football, tennis, basketball and cricket. For football live streaming, customers in the UK can enjoy the Bundesliga, Ligue 1 and La Liga which includes the fabulous El Clasico between Barcelona and Real Madrid.


Once your mind has been made, make sure to check out the sports category on the selected betting site. Let’s say you are a football fan predominantly, you will naturally be interested to see if the operator offers a competition you follow or like the most.

Subsequently, you want to check which markets are available to bet on and although most of the inexperienced bettors will start their betting career by going for the Winner option, it won’t be too long before you have started experiencing other options such as Over/Under goals, HT/FT result and many others.

It goes without saying, make sure your chosen site offers competitive odds and gives you best value for the respective bet choice.

How to Read Odds Betting Margins Explained


Today mobile apps are essential. The majority of the people already owns a smartphone or a tablet and the usage will continue to rise. Therefore an app is a must also for bookmakers. Transferring their betting offer to an app has been achieved well by some and not so well by others. This is not only regarding the technical side but also regarding usability and clear structured data.

Compare Mobile betting sites


Bonus offers for new customers are not the main criteria for comparing bookmakers. However, we still want to have a look at this as you are looking for a new bookmaker and will benefit from it. Most new customer bonuses are around £50 to £200, rarely higher or lower. More important to check in this case, however, are the bonus conditions. They contain the details about how quickly you can pay out your bonus money or how long you have to keep using it for bets. The pay-out also often is done very differently. While with most bookmakers you can use your bonus immediately for sports bets, with some bookmakers the free bets have to be activated first with qualifying bets.

6. T&CS

You also need to establish the betting site terms and conditions when it comes to the free bet. Do you need to roll over your initial stake and free bet a certain number of times before a withdrawal can be made? The bookmaker’s site might also specify minimum odds requirements for qualifying bets so make sure you follow these.


When choosing the right online bookmaker, you also need to sort out the best one that has special features such as In-Play betting, Cash Out, Live Streaming and Money Back Specials.

Most bookies now have In-Play betting available across a range of sports and that’s especially important for football, tennis, cricket and other sports where an event can last a significant amount of time.

Bookmakers offering Cash Out are worth a visit, with customers able to place a bet on a sporting event and then have the option to Cash Out or Cash In your bet should you want to make a quick profit or instead cut your losses. This is a new addition to many online bookies and it’s especially good if you’ve got a winning accumulator that has just a leg or two to run.

Betting sites that have a Cash Out option


Deposit and Withdrawal Equally importantly, make sure to check the deposit and withdrawal options before you decide to choose a betting site. The issue of deposits and withdrawals no longer is the same problem than before as most big-name bookies like to take a good care of this aspect of the betting process, knowing that it can have a key role on the players.

Punters without exception like to have their deposits processed without any extra costs and their winnings paid out in real cash and as soon as possible so taking a few moments to consider this part of the choosing process is – as it was said before – equally important.

Sportsbooks That Accept Skrill Sportsbooks That Accept Neteller  |Sportsbooks That Accept Paypal


Security is another very important topic. A comparison in this category is rather difficult as of course, it is illegal to overcome the security measures to test their reliability and safety. All we can do is to make you aware of measures such as existing betting licenses, encodings or support organisations for the protection against gambling addiction. Basically, everything that helps protect you, your money and data.

Every online bookmaker has a valid concession from various regulating institutions and prevention of gambling addiction as this is a major matter for all of them. Above that, nearly all bookmakers cooperate with companies and organisations that recognise and prevent fraud in the gambling industry. Most betting sites are generally transmitted encoded even if you are not logged in yet. Other bookmakers such as bet365, Ladbrokes or BetVictor only encode financial transactions.

Safe Betting Sites and How to Find Them


Make sure you also choose an online betting site which has excellent customer service and ideally Live Chat which is available on a 24/7 basis. The chances are you’ll need to contact a member of customer services somewhere along the line whether it’s in the form of a payment query or a question over a bet.

It’s also worth comparing the odds when it comes to online bookmakers. You always want to be getting the best possible price with the bookies, so it’s worth having several online betting accounts so that you can shop around and get the best odds.

Determining the best of the best in any category is not an easy task and it gets even more difficult when it comes to constantly evolving the betting business. With betting landscape being reshaped and remoulded almost daily, betting operators need to be constantly on their toes, thinking of new waves to get their existing customers engaged and new ones are drawn closer and made to register their accounts.

It’s good news for bettors and punters who are being constantly bombarded with a myriad of highly exciting offers and promo deals. In order to determine which offer is best tailored to fit your needs, you are advised to do some shopping around and visit a couple of big-name betting sites such as Bet365 or Betfair which are considered trendsetters in the betting world.

What Do Bookies Use to Retain Customers?

Getting someone to open their account with you is easy – simply offer a generous welcome bonus and you are likely to generate a huge follower base and an audience made of punters who love to see their first deposits matched 100% or their accounts topped up by free bets of some sort.

Still, it’s retaining the users that are become more of a challenge these days with new bookmakers constantly appearing on the horizon. In order to have their customers stick around and continue to play without turning their heads elsewhere, bookies resort to proven and tested measures which include free bets, money back specials, price boosts, Acca bonuses and VIP or loyalty programs as some of the most common methods.

Free Bets – these tend to be centred around in-play bets on certain events as bookies look to promote a couple of high-profile events they feel are likely to generate more interest than others. Moneyback Specials – this offer usually implies horse betting where you will get a refund on your losing selection or when your racer comes second.

Price Boosts – often come as matchday offers which will have you act quickly to take advantage of a boosted offer witch betting odds that can go from 1/5 to 2/1 as an example. Acca Bonus – with accumulator bets gaining popularity, bookies have come up with a way to get you more engaged and confident to make those combo selections.

The betting operator will either give you your money back if one of your selections falls through, or you will receive a bonus percentage added to your total winnings depending on how many selections you have included in your accumulator bet. VIP / Loyalty Programs – the most effective way to retain players in the long run and an offer custom tailored for bettors who simply like to stick with a betting operator they know, trust and love is the loyalty program.

Loyal customers often get a VIP treatment with bookies allowing them to accumulate points with wagers they make, which ultimately allows them to collect certain prizes, free bets and other incentives.