Tote Review

Tote Summary
Tote is a fantastic choice if you are looking for a new betting site to add to your portfolio. Tote's excellent welcome offer, modern and smooth interface, and features like Tote Guarantee make Tote well worth a look.
There are many online betting sites available to the 21st-century punter. However, not many represent a company started by Sir Winston Churchill in 1928. Only one, in fact, and it goes by the name of the Tote.
Thanks to smash-hit products such as the Placepot, Scoop6, Quadpot, and Jackpot, the Tote will be familiar to horse racing fans. For the uninitiated, the Tote is Britain’s largest Pool Betting operator. With Pool Betting, rather than taking a fixed price, all stakes for an event are gathered together in a central pool. Once the result is known, the central pool is divided amongst the winners (minus a commission kept by the Tote). Tote returns are expressed as dividends to a £1 stake.
Representing an innovative approach to betting at the time of its introduction, the Tote is now a bedrock of the British betting landscape. Despite that rich history, this operator always moves with the times. Here, we look at the impressive new website at www.tote.co.uk, which offers Tote Betting on horse racing and fixed odds across other sports.
Pros & Cons
Pros
- Excellent New Player Offer – Bet £10 to get £30 + 20 Free Spins
- Best site for Tote Pool Betting
- Tote Guarantee on Horseracing
Cons
- No fixed odds on horseracing
Tote Features
- Tote Guarantee: Ensures payouts on Win bets for UK and Irish races are at least equal to the Starting Price (SP), with higher dividends paid when available.
- User-Friendly Mobile App: Facilitates seamless placement of single-leg and multi-leg bets, provides access to expert insights, and offers live streaming of races.
- Expert Insights: Features blogs and analyses from racing ambassadors, offering behind-the-scenes information and professional perspectives.
- Diverse Betting Options: Includes bets like Placepot, Trifecta, Exacta, Swinger, and Quinella, catering to various betting strategies and preferences.
Welcome Bonus Information
In addition to its distinctive betting system, the Tote catches the eye with a great value New Player Offer. To grab your £30 and 20 free spins, simply:
- Open a New Account
- Place a bet of £10 or more at odds of Evs (2.0) or greater
- Receive £20 Tote Credit, £10 sports Free Bet and 20 Free Spins on Big Bass Bonanza within 48 hours of qualifying bet settlement.
See the Tote site for a full list of terms and conditions.
Our Experience of Tote
This isn’t the Tote’s first venture onto the online landscape, but, in our humble opinion, it is comfortably the best. Leaning heavily into the recognisable red and white branding, the layout is crisp and clear throughout, with enthusiastic brand ambassadors Tom Marquand, Danny Mullins, and Brodie Hampson injecting life and character.

Given the different odds set up, we appreciated the fact that Horse Racing and Sports Betting are afforded their own tab. Focusing first on Horse Racing, the £20 in Free Tote Credits gives new players the chance to experience the thrills of pool-style betting.
The "Horse Racing Tote Guarantee" is also excellent. For all horse racing win bets, you will be paid out at whichever price is bigger between the industry SP and the Tote Dividend.
Further perks for racing punters include Live Streaming of UK, Irish, and International Racing. And don’t forget the Stayers Club, which awards up to £10 Free Credit each week and Bonuses including Placepot Insurance and exclusive tips.
If there is one drawback, it is that the Tote only accepts payment via Visa and Mastercard debit cards. This won’t be a problem for most customers, but is something to be aware of if e-wallets are your preferred payment solution.
If you have any questions whilst using the site, you can contact the Customer Services Team via email, telephone, snail mail, or, most conveniently, the 24/7 Live Chat service.
Sports & Markets Available
Moving away from the horse racing section, the Tote offers fixed odds betting on 28 sports and events. The big hitters of Football, Tennis, Golf, Cricket, and US Sports are all covered in depth, as are more niche pursuits such as Volleyball. Lacrosse, and Waterpolo.
Clicking through to an individual event reveals an impressive selection of options. Taking a Champion’s League clash as an example, you can expect to find the traditional Match Result, Correct Core, Goal Scorer, etc., in addition to Bookings, Corners, Player-specific punts and much more. Or why not combine a few options in the easy-to-use Bet Builder?
Did you miss the kickoff but still want to place a bet? Head to the In-Play section towards the head of the main menu. The Tote offers rapidly updating odds on Football, Tennis, Cricket, Snooker, and more. Many events come with informative infographics to help follow the action.
Tote Mobile Betting
The Tote offers a sleek and intuitive app which brings the action to the palm of your hand. Simply head to the Google Play or Apple Store to download the app to your Android or iOS-powered device.
Security and Licensing
Tote operates under a license from the UK Gambling Commission, ensuring that it adheres to strict regulations regarding fair play and responsible gambling. The platform employs advanced encryption technology to protect user data and financial transactions.

Tote's UK Gambling Commission license number - 54779
Summary
We were impressed by this new betting site. The horse racing section, in particular, stands out, and the Tote should be applauded for focusing on what makes them unique, i.e. offering the best pool-betting product on the market. In comparison, the sports betting section is solid without being spectacular. However, with an excellent sign-up offer, great offers, and a slick app, this is a must-have for existing fans of Tote betting and those interested in dipping their toes into the pool-betting waters.
| Method | Min | Max | Processing Time | Fee |
|---|---|---|---|---|
Banking Options
Tote's deposit and withdrawal process is straightforward, offering multiple banking options including debit cards, Skrill, and PayPal.
| Method | Min | Max | Processing Time | Fee |
|---|---|---|---|---|
| £5 | Instant | |||
| £5 | Instant | |||
| £5 | Instant |
| Method | Min | Max | Processing Time | Fee |
|---|---|---|---|---|
| £10 | £20000 | |||
| £10 | £20000 | |||
| £10 | £20000 |
Best 10 New Bookmakers
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£30 | SIGN UP HERE |
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18+. New Players Only. Min deposit £20. Offer is a £30 free bet when you bet £10 in one single transaction, on any sports at odds of 2.00 or higher. Free bet credited upon qualifying bet settlement. Free Bet can be redeemed on any sports market and used in one single transaction. Winnings credited as cash and immediately withdrawable. Free bet expires 7 days after being credited. Free Bets non withdrawable. Free Bet stakes not included in returns. Affordability checks apply. Terms apply. Please gamble responsibly. GambleAware.org. |
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£30 | SIGN UP HERE |
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18+ New customers only. Place a £10+ bet at min odds 1/1 (2.0) within 14 days of sign-up. Get £30 in Free Bets, valid for 7 days on selected bets only. Free stake not returned with winnings. T&Cs apply. BeGambleAware.org |
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£20 | SIGN UP HERE |
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New verified customers only. Opt-in required. Deposit £20 and earn £1 of Free Bet value for every £1 staked on Bet Builders, with each qualifying stake counting towards a free bet builder reward, at combined odds of 2.0 (1/1) or greater. Min Reward: £1 Free Bet / Max Reward: £20 Free Bet. Cash in or claim within 48 hours of promo end. Free Bets expire 7 days after claim. 18+ GambleAware.org |
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£25 | SIGN UP HERE |
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New customers only. Bets placed on sports at odds of 2.50 or more to qualify. Bets must be placed 25 hours within registration. £25 free bets must be wagered on sports. Full terms below. Gambling can be addictive, play responsibly 18+ |
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£10 | SIGN UP HERE |
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18+. New GB customers referred by selected marketing partners only. Activate the sports welcome offer on your first deposit and opt in to sports bonuses and marketing. Deposit £10+ and place a £10+ sports bet at odds of 2.00+. £10 Free Bet credited after the qualifying bet settles. Use within 24 hours at odds of 2.00+. Free bet stake not returned. Voided, cashed-out or partially cashed-out bets do not qualify. Cash funds are used before free bets. Cannot be combined with the casino welcome offer. Full T&Cs apply. Please gamble responsibly. |
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£20 | SIGN UP HERE |
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New online customers only. Register and place a £/€5+ first bet at 1/1 (2.0)+ on sports or racing within 7 days. Get a £/€10 Tote Credit and £/€10 Free Sports Bet within 48 hours of settlement. Voided/non-runner bets don’t qualify. Rewards expire in 7 days. 18+. One per customer. Selected customers only. Full T&Cs apply. GambleAware.org. |
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£30 | SIGN UP HERE |
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*New members only. £10+ bet on sportsbook (ex. virtuals) at 1.5 min odds, settled within 14 days. Free Bets: accept in 7 days, valid 7 days on sportsbook only. 2x£5 Free Bets for Bet Builder only. Stake not returned. T&Cs + deposit exclusions apply. Bet Responsibly. GambleAware®. 18+ |
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£30 | SIGN UP HERE |
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New customers place your first bet of £10 at minimum odds of 1/1 on any sports market within 7 days of registering. Get £20 in ACCA Free Bets (2x£10 Acca Free bet (2+ selections, pre-match or in-play/live, min odds per leg 2/5 (1.4), max payout £50) . Full terms apply. 18+ begambleaware. Please gamble responsibly. |
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£30 | SIGN UP HERE |
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18+ New customers only. Opt in and bet up to £40 (min. £20) via mobile or app on any football (odds 1/1+) within 7 days of registration. Get up to £40 in free bets on selected markets, which expire in 7 days. T&Cs apply. GambleAware.org | Please gamble responsibly |
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£100 | SIGN UP HERE |
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*New UK/IE customers . Place your first Football bet as an Accumulator (minimum four selections) and AK Bets will boost the return by 25% in the form of a Free Bet up to a value of £100. 18+ BeGambleAware.org." |
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