London Bet Review

London Bet Summary
Brand new for 2025, London.bet brings the character of the English capital to the online betting scene. With a firm focus on British sporting culture, this UK Gambling Commission-regulated site includes sports betting, casino, and live casino areas. Whatever your punting preferences, you should find something to fit the bill.
Priding itself on security and fairness – and with a firm focus on responsible gambling – London.bet places the customer at the heart of everything they do. Here, we lift the lid on this exciting new site, focusing on the sports betting section. Read on to learn more about the sports and markets available, the rewards program, and more.
Pros & Cons
Pros
- Excellent Rewards Program
- Focused Sporting Menu
- Cash Out Facility
Cons
- No Welcome Offer
Welcome Bonus Information
At the time of review, London.bet did not offer a Welcome Offer for new players. However, it should be remembered that this is a very new site, and a sign-up deal may be added in time.
Our Experience of London.bet

Named in honour of the English capital and featuring Big Ben in its logo under the tagline “The Capital's Favourite”, there’s no mistaking London.bet’s inspiration. That British theme continues in the predominantly red, white, and blue colour scheme. The decision to use white as the primary colour gives the site a distinctive look and ensures all menu items stand out, making navigation a breeze.
Away from the pleasing aesthetics, the odds on offer at London.bet are solid. During our review, the prices available for the Premier League, ITV horse racing, and golf were broadly in line with the competition.
The absence of a New Player deal is a slight negative, but shouldn’t be a deal breaker. London.bet may not offer a one-off bonus, but it does have an excellent rewards program. Named Capital Games, this promotion will add value to your betting experience throughout your time betting with London.bet.
The program operates on three levels – Sapphire, Ruby, and Diamond – each granting perks like Free Bets, Free Spins, and more. Recent examples include earning a £1 Free Bet for every £10 staked on a London Football team and earning £2.50 in Free Bets for every £10 staked on accas. One of the great things about this deal is that eligible wagers count towards more than one reward. Not only that, but you can cash in your reward for a lower prize, rather than waiting to meet the full criteria.
Before signing up for a new account, you should be aware that London.bet only supports Visa and Mastercard payment methods. This won’t be an issue for most players, while the minimum deposit of just £1 is a big selling point for those who like to keep their betting small.
Sports & Markets Available
While many sites cram in endless sports, London.bet takes a refreshingly focused approach. Cutting the wheat from the chaff, the 21-sport menu focuses on the events the vast majority of punters are interested in betting on. The UK’s big hitters of Football and Horse Racing are covered in depth, as are the major US sports, tennis, golf, and more. Unless your tastes veer towards the niche, you will almost certainly find what you need here.
London.bet shines when it comes to the variety of bets on offer within an individual event. Clicking through to a Premier League fixture reveals, quite literally, hundreds of betting choices, ranging from the traditional to an array of player and stats-based punts. Many of these options can be combined in a slick and easy-to-use Bet Builder.
For those who like to bet as the action unfolds, the In Play area offers rapidly updating odds for football, tennis, golf, cricket, basketball, and more. Many fixtures come with infographic displays, which are among the best we have seen online.
London.bet Mobile Betting
The London.bet app is available to download for all Android and iOS devices, bringing the betting action to the palm of your hand.
Security and Licensing
London.bet operates under the UK Gambling Commission license, ensuring that it adheres to strict regulations regarding fair play and responsible gambling. The platform employs advanced encryption technology to protect user data and financial transactions.

London.bet's UK Gambling Commission license number - 66162
Summary
London.bet proves that a new betting site can be about much more than a one-hit welcome offer. From the intuitive layout to the focused approach and mobile functionality, there is a lot to like here. Top of the list is the distinctive Rewards Program, which achieves the difficult feat of standing out in a sea of promotions. Showing a clear commitment to fairness and responsible gambling, this site has everything needed to be a big success in the English capital and beyond.
Banking Options
London.bet's deposit and withdrawal process is straightforward, offering banking options including Visa, MasterCards and Maestro.
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Best 10 New Bookmakers
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£30 | SIGN UP HERE |
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18+ New customers only. Place a £10+ bet at min odds 1/1 (2.0) within 14 days of sign-up. Get £30 in Free Bets, valid for 7 days on selected bets only. Free stake not returned with winnings. T&Cs apply. BeGambleAware.org |
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25 | SIGN UP HERE |
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New customers only. Bets placed on sports at odds of 2.50 or more to qualify. Bets must be placed 24 hours within registration. £25 free bets must be wagered on sports. Full terms below. Gambling can be addictive. Play responsibly. 18+ |
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£10 | SIGN UP HERE |
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18+ New Customers only. Place a £10+ bet at min odds 1/1 (2.0). Get £10 in Free Bets, valid for 7 days and must be used on acca with min 5 selections and min total odds of 2.0. Free stake not returned with winnings. Use code ACCA10 on signup. Bangers N'Cash rewards are a separate promotional scheme and must be opted into during the weekly promotional period via the BetWright Rewards Section T&Cs apply. GambleAware.org. |
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£40 | SIGN UP HERE |
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New Customers: Use code B10G40, bet £10 at odds of 2.0+ within 7 days, and get £20 Tote Credit, £10 Free Bet & 2 x £5 free bet builders (£40 total). Rewards credited within 48 hours. Bonuses expire after 7 days. Selected customers only. 18+. T&Cs apply. Gambleaware.org. |
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£20 | SIGN UP HERE |
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T&Cs apply. 18+ New customers only. You must place a £10+ single or multi bet. Min odds of 1/2 (1.50). Money back as £20 in free bets, 1 per account. Free bet applied by 5pm the day after your qualifying bet settles. Excludes specials, bet builders & cashed-out bets don’t count. Must use code B10G20 when creating an account. |
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£10 | SIGN UP HERE |
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*#ad. 18+. Gamble Responsibly. Gambleaware.org. New customers only. £10 in real money. Bets placed on sports at odds of 2.00 ore more to qualify. Bets must be placed 24 hours within of registration. £10 free bets must be wagered on sports. Cashback is cash without restrictions. - Full Terms Apply |
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£40 | SIGN UP HERE |
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New customers: Deposit £10+ within 7 days and place a sports bet. Get 4 x £10 Free Bets (2 x £10 Bet Builders & 2 x £10 Sports Bet). Valid 7 days. Min odds apply. Excludes virtual sports, esports and non-UK/IE horse racing. 18+. T&Cs apply. |
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£10 | SIGN UP HERE |
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18+ | New UK customers only. Place a £20+ bet with minimum 3 legs, min 2/1 and receive a £10 Free Bet. The Free Bet will be credited once your qualifying bet settles. Free Bet expires 7 days after being awarded. BeGambleAware.org | T&Cs & Maximum Payouts apply. |
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£50 | SIGN UP HERE |
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18+ New players only. Opt-in and £20+ deposit required. Get a 100% bonus up to £50 on your first deposit. Use on sports bets at 1.75+ odds (excludes virtuals, boosts, handicap & DNB). Bonus and deposit carry 5x wagering; only bonus funds contribute. Valid 30 days. Affordability checks & T&Cs apply. BeGambleAware.org. |
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£25 | SIGN UP HERE |
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50% of first day losses refunded as a free bet up to £25. To be credited within 24 hours. Max free bet per customer £/€25. Minimum of 3 bets of £/€10 or more on separate events at odds of evens (2.0) or bigger to qualify. Minimum first day losses of £10 to qualify. Full T&Cs apply. |
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