London Bet Review

London Bet Summary
Brand new for 2025, London.bet brings the character of the English capital to the online betting scene. With a firm focus on British sporting culture, this UK Gambling Commission-regulated site includes sports betting, casino, and live casino areas. Whatever your punting preferences, you should find something to fit the bill.
Priding itself on security and fairness – and with a firm focus on responsible gambling – London.bet places the customer at the heart of everything they do. Here, we lift the lid on this exciting new site, focusing on the sports betting section. Read on to learn more about the sports and markets available, the rewards program, and more.
Pros & Cons
Pros
- Excellent Rewards Program
- Focused Sporting Menu
- Cash Out Facility
Cons
- No Welcome Offer
Welcome Bonus Information
At the time of review, London.bet did not offer a Welcome Offer for new players. However, it should be remembered that this is a very new site, and a sign-up deal may be added in time.
Our Experience of London.bet

Named in honour of the English capital and featuring Big Ben in its logo under the tagline “The Capital's Favourite”, there’s no mistaking London.bet’s inspiration. That British theme continues in the predominantly red, white, and blue colour scheme. The decision to use white as the primary colour gives the site a distinctive look and ensures all menu items stand out, making navigation a breeze.
Away from the pleasing aesthetics, the odds on offer at London.bet are solid. During our review, the prices available for the Premier League, ITV horse racing, and golf were broadly in line with the competition.
The absence of a New Player deal is a slight negative, but shouldn’t be a deal breaker. London.bet may not offer a one-off bonus, but it does have an excellent rewards program. Named Capital Games, this promotion will add value to your betting experience throughout your time betting with London.bet.
The program operates on three levels – Sapphire, Ruby, and Diamond – each granting perks like Free Bets, Free Spins, and more. Recent examples include earning a £1 Free Bet for every £10 staked on a London Football team and earning £2.50 in Free Bets for every £10 staked on accas. One of the great things about this deal is that eligible wagers count towards more than one reward. Not only that, but you can cash in your reward for a lower prize, rather than waiting to meet the full criteria.
Before signing up for a new account, you should be aware that London.bet only supports Visa and Mastercard payment methods. This won’t be an issue for most players, while the minimum deposit of just £1 is a big selling point for those who like to keep their betting small.
Sports & Markets Available
While many sites cram in endless sports, London.bet takes a refreshingly focused approach. Cutting the wheat from the chaff, the 21-sport menu focuses on the events the vast majority of punters are interested in betting on. The UK’s big hitters of Football and Horse Racing are covered in depth, as are the major US sports, tennis, golf, and more. Unless your tastes veer towards the niche, you will almost certainly find what you need here.
London.bet shines when it comes to the variety of bets on offer within an individual event. Clicking through to a Premier League fixture reveals, quite literally, hundreds of betting choices, ranging from the traditional to an array of player and stats-based punts. Many of these options can be combined in a slick and easy-to-use Bet Builder.
For those who like to bet as the action unfolds, the In Play area offers rapidly updating odds for football, tennis, golf, cricket, basketball, and more. Many fixtures come with infographic displays, which are among the best we have seen online.
London.bet Mobile Betting
The London.bet app is available to download for all Android and iOS devices, bringing the betting action to the palm of your hand.
Security and Licensing
London.bet operates under the UK Gambling Commission license, ensuring that it adheres to strict regulations regarding fair play and responsible gambling. The platform employs advanced encryption technology to protect user data and financial transactions.

London.bet's UK Gambling Commission license number - 66162
Summary
London.bet proves that a new betting site can be about much more than a one-hit welcome offer. From the intuitive layout to the focused approach and mobile functionality, there is a lot to like here. Top of the list is the distinctive Rewards Program, which achieves the difficult feat of standing out in a sea of promotions. Showing a clear commitment to fairness and responsible gambling, this site has everything needed to be a big success in the English capital and beyond.
Banking Options
London.bet's deposit and withdrawal process is straightforward, offering banking options including Visa, MasterCards and Maestro.
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Best 10 New Bookmakers
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£30 | SIGN UP HERE |
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18+ New customers only. Place a £10+ bet at min odds 1/1 (2.0) within 14 days of sign-up. Get £30 in Free Bets, valid for 7 days on selected bets only. Free stake not returned with winnings. T&Cs apply. BeGambleAware.org |
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£30 | SIGN UP HERE |
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18+. New Players Only. Min deposit £20. Offer is a £30 free bet when you bet £10 in one single transaction, on any sports at odds of 2.00 or higher. Free bet credited upon qualifying bet settlement. Free Bet can be redeemed on any sports market and used in one single transaction. Winnings credited as cash and immediately withdrawable. Free bet expires 7 days after being credited. Free Bets non withdrawable. Free Bet stakes not included in returns. Affordability checks apply. Terms apply. Please gamble responsibly. GambleAware.org. |
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£25 | SIGN UP HERE |
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New customers only. Bets placed on sports at odds of 2.50 or more to qualify. Bets must be placed 25 hours within registration. £25 free bets must be wagered on sports. Full terms below. Gambling can be addictive, play responsibly 18+ |
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£20 | SIGN UP HERE |
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New verified customers only. Opt-in required. Deposit £20 and earn £1 of Free Bet value for every £1 staked on Bet Builders, with each qualifying stake counting towards a free bet builder reward, at combined odds of 2.0 (1/1) or greater. Min Reward: £1 Free Bet / Max Reward: £20 Free Bet. Cash in or claim within 48 hours of promo end. Free Bets expire 7 days after claim. 18+ GambleAware.org |
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£10 | SIGN UP HERE |
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Place qualifying bet within 7 days of reg (Min £10 at odds of EVS+). 2 x £5 free bets awarded once qualifying bet settles (18+). Full T&C’s Apply |
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£10 | SIGN UP HERE |
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Welcome bonus for a new players only | Maximum bonus is 100% up to $/€/£ 123 | Min deposit is $/€/£ 10 | No max cash out | Wagering is 50x bonus | Maximum bet while playing with a bonus is $/€/£ 5 | |
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£40 | SIGN UP HERE |
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Deposit £10+ and place a sports bet within 7 days from registration. Get 4 x £10 Free Bets - 2 x Football Accas (4+) & 2 x Sports Multiples (2+), valid 7 days. Min odds apply. Excludes virtual sports, esports and non-UK/IE horse racing. Opt-in required. 18+. T&Cs apply. |
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£10 | SIGN UP HERE |
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New Customer Offer – Bet £10 and get 1 x £10 free bet. First bet must be at odds of 2.00+ (single or acca). New customers only. Real money bets only; void/cash-out bets don’t qualify. Free bet credited within 24h, valid 7 days. Winnings paid as profit only (free bet stakes are not returned with winnings). Verification may be required. T&Cs apply. |
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£10 | SIGN UP HERE |
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New customers can claim this sign up offer with code "BET20GET10". Deposit £20 or more and place a £20 bet at min odds 2.0. Get a £10 free bet. Free bets expire after 7 days. Full terms apply. 18+ BeGambleAware.org |
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10 | SIGN UP HERE |
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18+ New customers only. Place a £10 bet on win or each-way Sportsbook or Racing markets to receive £10 free bet. Qualifying bet must be at min odds 1/1 (2.0). Credited to account with 24 hours of bet settlement. Max 1 free bet per customer. Cash out voids eligibility. See website for full T&C’s. |
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