London Bet Review

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London Bet Summary

Brand new for 2025, London.bet brings the character of the English capital to the online betting scene. With a firm focus on British sporting culture, this UK Gambling Commission-regulated site includes sports betting, casino, and live casino areas. Whatever your punting preferences, you should find something to fit the bill.


Priding itself on security and fairness – and with a firm focus on responsible gambling – London.bet places the customer at the heart of everything they do. Here, we lift the lid on this exciting new site, focusing on the sports betting section. Read on to learn more about the sports and markets available, the rewards program, and more.

Pros & Cons

Pros

  • Excellent Rewards Program
  • Focused Sporting Menu
  • Cash Out Facility

Cons

  • No Welcome Offer

Welcome Bonus Information

At the time of review, London.bet did not offer a Welcome Offer for new players. However, it should be remembered that this is a very new site, and a sign-up deal may be added in time.

Our Experience of London.bet


LondonBet Sports Page

Named in honour of the English capital and featuring Big Ben in its logo under the tagline “The Capital's Favourite”, there’s no mistaking London.bet’s inspiration. That British theme continues in the predominantly red, white, and blue colour scheme. The decision to use white as the primary colour gives the site a distinctive look and ensures all menu items stand out, making navigation a breeze.

Away from the pleasing aesthetics, the odds on offer at London.bet are solid. During our review, the prices available for the Premier League, ITV horse racing, and golf were broadly in line with the competition.

The absence of a New Player deal is a slight negative, but shouldn’t be a deal breaker. London.bet may not offer a one-off bonus, but it does have an excellent rewards program. Named Capital Games, this promotion will add value to your betting experience throughout your time betting with London.bet.

The program operates on three levels – Sapphire, Ruby, and Diamond – each granting perks like Free Bets, Free Spins, and more. Recent examples include earning a £1 Free Bet for every £10 staked on a London Football team and earning £2.50 in Free Bets for every £10 staked on accas. One of the great things about this deal is that eligible wagers count towards more than one reward. Not only that, but you can cash in your reward for a lower prize, rather than waiting to meet the full criteria.

Before signing up for a new account, you should be aware that London.bet only supports Visa and Mastercard payment methods. This won’t be an issue for most players, while the minimum deposit of just £1 is a big selling point for those who like to keep their betting small.

Sports & Markets Available

While many sites cram in endless sports, London.bet takes a refreshingly focused approach. Cutting the wheat from the chaff, the 21-sport menu focuses on the events the vast majority of punters are interested in betting on. The UK’s big hitters of Football and Horse Racing are covered in depth, as are the major US sports, tennis, golf, and more. Unless your tastes veer towards the niche, you will almost certainly find what you need here.

London.bet shines when it comes to the variety of bets on offer within an individual event. Clicking through to a Premier League fixture reveals, quite literally, hundreds of betting choices, ranging from the traditional to an array of player and stats-based punts. Many of these options can be combined in a slick and easy-to-use Bet Builder.

For those who like to bet as the action unfolds, the In Play area offers rapidly updating odds for football, tennis, golf, cricket, basketball, and more. Many fixtures come with infographic displays, which are among the best we have seen online.

London.bet Mobile Betting

The London.bet app is available to download for all Android and iOS devices, bringing the betting action to the palm of your hand.

Security and Licensing

London.bet operates under the UK Gambling Commission license, ensuring that it adheres to strict regulations regarding fair play and responsible gambling. The platform employs advanced encryption technology to protect user data and financial transactions.


UK Gambling Commission Logo

London.bet's UK Gambling Commission license number - 66162



Summary

London.bet proves that a new betting site can be about much more than a one-hit welcome offer. From the intuitive layout to the focused approach and mobile functionality, there is a lot to like here. Top of the list is the distinctive Rewards Program, which achieves the difficult feat of standing out in a sea of promotions. Showing a clear commitment to fairness and responsible gambling, this site has everything needed to be a big success in the English capital and beyond.

Banking Options

London.bet's deposit and withdrawal process is straightforward, offering banking options including Visa, MasterCards and Maestro.

Method Min Max Processing Time Fee
visa Instant
mastercard Instant
maestro Instant
Method Min Max Processing Time Fee
visa
mastercard
maestro

Best 10 New Bookmakers

£50 SIGN UP HERE

18+. New players only. Opt in and deposit £20+ for a 100% first-deposit match up to £50. Use bonus funds within 30 days on real-money sports bets at EVS (2.00) or higher. Excludes virtuals, boosted odds, handicaps and draw no bet. Bonus funds are separate from cash. Only bonus bets count toward the 5x bonus wagering requirement. Affordability checks apply. Terms apply. Gamble responsibly. GambleAware.org.

£30 SIGN UP HERE

18+ New customers only. Place a £10+ bet at min odds 1/1 (2.0) within 14 days of sign-up. Get £30 in Free Bets, valid for 7 days on selected bets only. Free stake not returned with winnings. T&Cs apply. BeGambleAware.org

£25 SIGN UP HERE

New customers only. Bets placed on sports at odds of 2.50 or more to qualify. Bets must be placed 25 hours within registration. £25 free bets must be wagered on sports. Full terms below. Gambling can be addictive, play responsibly 18+

£20 SIGN UP HERE

New verified customers only. Opt-in required. Deposit £20 and earn £1 of Free Bet value for every £1 staked on Bet Builders, with each qualifying stake counting towards a free bet builder reward, at combined odds of 2.0 (1/1) or greater. Min Reward: £1 Free Bet / Max Reward: £20 Free Bet. Cash in or claim within 48 hours of promo end. Free Bets expire 7 days after claim. 18+ GambleAware.org

£20 SIGN UP HERE

New online customers only. Register and place a £/€5+ first bet at 1/1 (2.0)+ on sports or racing within 7 days. Get a £/€10 Tote Credit and £/€10 Free Sports Bet within 48 hours of settlement. Voided/non-runner bets don’t qualify. Rewards expire in 7 days. 18+. One per customer. Selected customers only. Full T&Cs apply. GambleAware.org.

£30 SIGN UP HERE

*New members only. £10+ bet on sportsbook (ex. virtuals) at 1.5 min odds, settled within 14 days. Free Bets: accept in 7 days, valid 7 days on sportsbook only. 2x£5 Free Bets for Bet Builder only. Stake not returned. T&Cs + deposit exclusions apply. Bet Responsibly. GambleAware®. 18+

£40 SIGN UP HERE

Deposit £10+ and place a sports bet within 7 days from registration. Get 4 x £10 Free Bets - 2 x Football Accas (4+) & 2 x Sports Multiples (2+), valid 7 days. Min odds apply. Excludes virtual sports, esports and non-UK/IE horse racing. Opt-in required. 18+. T&Cs apply.

£10 SIGN UP HERE

*#ad. 18+. Gamble Responsibly. Gambleaware.org. New customers only. £10 in real money. Bets placed on sports at odds of 2.00 ore more to qualify. Bets must be placed 24 hours within of registration. £10 free bets must be wagered on sports. Cashback is cash without restrictions. - Full Terms Apply

£30 SIGN UP HERE

New customers place your first bet of £10 at minimum odds of 1/1 on any sports market within 7 days of registering. Get £20 in ACCA Free Bets (2x£10 Acca Free bet (2+ selections, pre-match or in-play/live, min odds per leg 2/5 (1.4), max payout £50) . Full terms apply. 18+ begambleaware. Please gamble responsibly.

£100 SIGN UP HERE

*New UK/IE customers . Place your first Football bet as an Accumulator (minimum four selections) and AK Bets will boost the return by 25% in the form of a Free Bet up to a value of £100. 18+ BeGambleAware.org."