Unibet

Unibet Summary
Founded in 1997, Unibet is an established betting brand with sports betting, horse racing, casino, live casino, bingo, and poker under one roof. Its Great Britain website is operated by Platinum Gaming Limited, which holds an active UK Gambling Commission licence under account number 45322. Bet Builder, Cash Out, live streaming, and dedicated mobile apps are among its main sportsbook features.
Here at newbettingsites.uk, our review looks at Unibet's published betting features, sports coverage, and promotional terms. There is plenty to consider beyond the headline welcome offer, including some restrictions and a regulatory history that customers should know about.
Pros & Cons
Pros
- Broad sports coverage, including horse racing and esports
- Live streaming, including UK and Irish horse racing
- Bet Builder and Cash Out on eligible markets
- Dedicated iOS and Android betting apps
Cons
- Sports welcome free bets are restricted to Bet Builders and accumulators
- Welcome free bets expire after seven days
- Operator has faced regulatory action over safer gambling and anti-money laundering failures
Welcome Bonus Information
At the time of review, Unibet's sports welcome offer was Bet £20, Get £40 in Free Bets. New customers aged 18 or over in Great Britain must opt in and deposit at least £20 using a debit card or instant bank transfer.
Qualifying sports bets totalling at least £20 must meet the minimum odds of Evens (2.0) and settle within seven days of registration. Racing, greyhounds, and trotting are excluded, as are enhanced or boosted odds. Cashed-out and void bets do not qualify.
The reward comprises three £10 Bet Builder free bets and one £10 accumulator free bet, each requiring at least four selections. They cannot be withdrawn, expire after seven days, and cannot be used on racing, greyhounds, trotting, or virtual sports.
That makes this package more restrictive than an offer allowing free bets on singles. Check the full welcome offer terms before opting in.
Our Experience of Unibet

Unibet's public sportsbook provides Home, In-Play, Sports, and Favourites navigation, alongside a search tool for sports, leagues, and teams. Separate Racing and Promotions sections help organise a site that also houses several casino and gaming products.
For us, the breadth of the betting tools is a key attraction. Bet Builder combines selections from the same match, while Cash Out provides an early settlement option on eligible bets. Availability depends on the market, so neither feature should be assumed to apply to every selection.
Live streaming is another notable feature. Unibet TV covers selected events across several sports, with UK and Irish horse racing among the advertised options. Streaming is subject to access conditions and geographical restrictions; a betting market being available does not automatically mean the event is available to watch.
Unibet also publishes safer gambling tools, including deposit limits, reality checks, product blocks, time-outs, and self-exclusion. Customers can access these through the site's safer gambling section, which also links to support organisations.
Sports & Markets Available
Unibet's menu covers the familiar UK favourites, including football, horse racing, tennis, cricket, golf, boxing, darts, and snooker. Basketball, American football, baseball, ice hockey, and both rugby codes extend the selection, while esports, badminton, and volleyball offer further choice.
Football coverage includes the Premier League and major European competitions. Markets range from match results and both teams to score to goals, cards, corners, and season-long outrights. Bet Builder adds another option for customers who want to combine compatible selections.
Horse racing has its own dedicated section rather than being tucked away in the general sports list. Alongside pre-event betting, Unibet's In-Play area caters for customers following events as they unfold. The available markets change with the sporting schedule.
Unibet Mobile Betting
Unibet offers dedicated sports betting apps for iOS and Android. The iOS version is listed in Apple's UK App Store, and an Android version is available through Google Play.
The advertised mobile features include in-play betting, live streaming, Bet Builder, Cash Out, and sports notifications. Customers can find the download routes on Unibet's official apps page. Device compatibility and streaming eligibility should be checked before downloading.
Security and Licensing
Unibet.co.uk is operated by Platinum Gaming Limited. The UK Gambling Commission's public register lists active remote betting and casino permissions under account number 45322, and identifies unibet.co.uk as an active domain.
Summary
Unibet offers a broad sportsbook with useful features for football and racing followers. Live streaming, mobile apps, and a varied sports menu give customers several ways to follow events and access markets.
Our main reservations concern the restrictions attached to the sports welcome package and the operator's regulatory history. Both deserve attention alongside the betting features when deciding whether Unibet suits your preferences.
Rating: 7.41
Unibet voted the world’s best sport betting site are a major betting operator who now boast 8.2 million customers in more than 150 countries, having been founded in 1997 and now providing sports betting, casino, games and online poker. Originally a Swedish company, Unibet Group Plc is a publicly listed company at the NASDAQ OMX Nordic Exchange in Stockholm Wikipedia
Owner: Unibet Group Plc
Year established: 1997
Online since: 1999
Sports: 28, Unibet are a huge bookmaker for football betting, while basketball and ice hockey also receive tremendous coverage
Other markets: Financials, politics, entertainment, awards
Live streaming: Yes
In play betting: Yes
Odds format: EU, UK
Payout: 92.8%
Languages: Bulgarian, Czech, Danish, Dutch, English, Estonian, Finnish, French, German, Greek, Hungarian, Italian, Latvian, Lithuanian, Norwegian, Polish, Portuguese, Romanian, Russian, Spanish
Restricted Countries: Bulgarian, Czech, Danish, Dutch, English, Estonian, Finnish, French, German, Greek, Hungarian, Italian, Latvian, Lithuanian, Norwegian, Polish, Portuguese, Romanian, Russian, Spanish
Stream over 10,000 live sporting events a year
Sports-specific notifications relevant to big encounters.
Full in-play betting
match reports, team line-ups and head-to-head team statistics
View player and team profiles
Safe & Secure Transactions
Unibet gives you £20 risk free bet. Unibet has some great offers and promotions on all sports this season with Money-back offers on both the Premier League and Champions League. As well as great prices on their Horse Racing markets
New Account Bonuses: Risk free bet
Stake return: Yes
Minimum deposit: £10
Wagering: 6 times
Odds required: 2/5 1.4
Banking Options
Unibet's deposit and withdrawal process is straightforward, offering multiple banking options.
| Method | Min | Max | Processing Time | Fee |
|---|---|---|---|---|
| £5 | £10000 | Instant | ||
| £5 | £10000 | Instant | ||
| £5 | £10000 | Instant | ||
| £5 | £10000 | Instant | ||
| £5 | £10000 | Instant | ||
| 1-3 working days |
| Method | Min | Max | Processing Time | Fee |
|---|---|---|---|---|
| Up to 3 business days | ||||
| £5 | Few mins to 1 banking day | |||
| £5 | Few mins to 1 banking day | |||
| £5 | Few mins to 1 banking day | |||
| Up to 3 business days | ||||
| 1-3 working days to process |
Best 10 New Bookmakers
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£30 | SIGN UP HERE |
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18+ New customers only. Place a £10+ bet at min odds 1/1 (2.0) within 14 days of sign-up. Get £30 in Free Bets, valid for 7 days on selected bets only. Free stake not returned with winnings. T&Cs apply. BeGambleAware.org |
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£25 | SIGN UP HERE |
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New customers only. Bets placed on sports at odds of 2.50 or more to qualify. Bets must be placed 25 hours within registration. £25 free bets must be wagered on sports. Full terms below. Gambling can be addictive, play responsibly 18+ |
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£20 | SIGN UP HERE |
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New verified customers only. Opt-in required. Deposit £20 and earn £1 of Free Bet value for every £1 staked on Bet Builders, with each qualifying stake counting towards a free bet builder reward, at combined odds of 2.0 (1/1) or greater. Min Reward: £1 Free Bet / Max Reward: £20 Free Bet. Cash in or claim within 48 hours of promo end. Free Bets expire 7 days after claim. 18+ GambleAware.org |
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£30 | SIGN UP HERE |
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18+. New Players Only. Min deposit £20. Offer is a £30 free bet when you bet £10 in one single transaction, on any sports at odds of 2.00 or higher. Free bet credited upon qualifying bet settlement. Free Bet can be redeemed on any sports market and used in one single transaction. Winnings credited as cash and immediately withdrawable. Free bet expires 7 days after being credited. Free Bets non withdrawable. Free Bet stakes not included in returns. Affordability checks apply. Terms apply. Please gamble responsibly. GambleAware.org. |
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£20 | SIGN UP HERE |
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New online customers only. Register and place a £/€5+ first bet at 1/1 (2.0)+ on sports or racing within 7 days. Get a £/€10 Tote Credit and £/€10 Free Sports Bet within 48 hours of settlement. Voided/non-runner bets don’t qualify. Rewards expire in 7 days. 18+. One per customer. Selected customers only. Full T&Cs apply. GambleAware.org. |
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£40 | SIGN UP HERE |
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Deposit £10+ and place a sports bet within 7 days from registration. Get 4 x £10 Free Bets - 2 x Football Accas (4+) & 2 x Sports Multiples (2+), valid 7 days. Min odds apply. Excludes virtual sports, esports and non-UK/IE horse racing. Opt-in required. 18+. T&Cs apply. |
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£30 | SIGN UP HERE |
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*New members only. £10+ bet on sportsbook (ex. virtuals) at 1.5 min odds, settled within 14 days. Free Bets: accept in 7 days, valid 7 days on sportsbook only. 2x£5 Free Bets for Bet Builder only. Stake not returned. T&Cs + deposit exclusions apply. Bet Responsibly. GambleAware®. 18+ |
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£10 | SIGN UP HERE |
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*#ad. 18+. Gamble Responsibly. Gambleaware.org. New customers only. £10 in real money. Bets placed on sports at odds of 2.00 ore more to qualify. Bets must be placed 24 hours within of registration. £10 free bets must be wagered on sports. Cashback is cash without restrictions. - Full Terms Apply |
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£100 | SIGN UP HERE |
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*New UK/IE customers . Place your first Football bet as an Accumulator (minimum four selections) and AK Bets will boost the return by 25% in the form of a Free Bet up to a value of £100. 18+ BeGambleAware.org." |
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£25 | SIGN UP HERE |
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Min 3 bets £10+ on separate events at (2.0) or Bigger – Maximum Uplift £250. T&C’s Apply. Code |
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