Kenhowells Sports Review

Kenhowells Sports Offer Image

Kenhowells Sports Summary

Established in 1963 in Ammanford, South Wales, the family-run Ken Howells has now been providing a top-class bookmaking product for over 60 years. Passing through the hands of three generations of the family, Ken Howells is a familiar name at the racetrack, with pitches at Cheltenham, Bath, Hereford, and Ffos Las.


2025 saw the popular operator set foot onto the online scene with an impressive digital offering. Bringing the personal touch that struck the right note with punters in the real world, the Ken Howells sports betting and casino site is set to be a smash hit with online punters. Here, we take a look at the sports betting section of the site, including information on the welcome offer, features, sports, markets, and more.

Pros & Cons

Pros

  • Solid Welcome Offer – 50% of first day losses back as a free bet
  • Best Odds Guaranteed on UK and Irish racing
  • Wide Range of Sports and Markets

Cons

  • Limited payment options

Welcome Bonus Information

The Ken Howells Welcome Offer softens the blow if your first day of punting doesn’t go to plan. If your first day results in a loss, the site will return 50% of your total loss as a Free Bet. This promotion works as follows:

  • Open a new Ken Howells account
  • Enter the bonus code: CASHBACK into the “My Bonuses” section of the site and click “Get Bonus”
  • Place three or more bets of £10+ at odds of Evs (2.0) or greater on three or more separate events
  • If your bets produce a total loss, Ken Howells will return 50% of your total loss as a Free Bet. The minimum qualifying loss is £10, and the maximum value of the Free Bet is £25.

Note that the winnings generated by your Free Bet are capped at £250. See the Ken Howells site for a full list of terms and conditions.

Our Experience of Ken Howells


Kenhowells Sports Layout

Ken Howells does a great job of bringing the feel of a traditional bookmaker to the online betting scene. The classy red and white layout is crisp, professional, and makes navigation a breeze.

The odds available are extremely competitive across a range of sports. When looking at the latest slate of Premier League fixtures, Ken Howells were very close to the outright best price for several match result outcomes, while the average overround of 5-6% is perfectly fair.

The site is well worth a look ahead of major horse racing fixtures such as the Cheltenham festival. When looking at the 2026 Cheltenham Gold Cup, Ken Howells offered the outright best price on several contenders, including two of the top six in the market. With Best Odds Guaranteed on UK and Irish racing, this is an excellent site for horse racing punters.

Sports & Markets Available

Ken Howells offers odds and markets on over 45 sports and events. That total compares favourably with many of the biggest established online betting sites.

The popular sports, such as football, horse racing, greyhounds, tennis, and basketball are easily accessible via the Top Sports section. The main menu then reveals the full array of options, including eight esports variants, winter sports, and niche pursuits such as floorball, lacrosse, and water polo.

When clicking through to an individual event, the wealth of betting markets is similarly impressive. Taking a Premier League football match as an example, you can expect to find hundreds of options, including all manner of player, handicap, goals, and stats punts – many of which can be combined in the comprehensive Ken Howells bet builder.

For those who like to bet as the action unfolds, the Live Sports area displays rapidly updating odds across the latest In-Play events. A cash-out facility is available on several in-play sports, letting you take a profit or cut your losses early.

Ken Howells Mobile Betting

Ken Howells hits the market with a dedicated betting app. Available for Android and iOS devices; this smooth app brings the Ken Howells experience to the palm of your hand.

Security and Licensing

Kenhowells Sports operates under the UK Gambling Commission license, ensuring that it adheres to strict regulations regarding fair play and responsible gambling. The platform employs advanced encryption technology to protect user data and financial transactions.


UK Gambling Commission Logo

Kenhowells Sports' UK Gambling Commission license number - 422


Summary

Family run bookmakers always bring an element of charm that the juggernauts of the online betting scene find tough to match. Such is the case with Ken Howells, whose experience in the industry and customer-focussed approach shines through at this welcome addition to the market.

Excellent across all 45+ sports they offer, Ken Howells is a particularly solid option for racing fans, thanks to the Best Odds Guaranteed promotion and eye-catching ante-post value. A traditional operator with a modern sheen, Ken Howells is well worth adding to your online betting portfolio.

  • Cash out
  • Partial Cashout
  • IOS App
  • Android App
  • Live Streaming
  • Racing Best Odds Guaranteed
  • 24/7 Support

Banking Options

Kenhowells' deposit and withdrawal process is straightforward, offering multiple banking options.

Method Min Max Processing Time Fee
visa Instant
mastercard Instant
maestro Instant
applepay Instant
Method Min Max Processing Time Fee
visa £10
mastercard £10
maestro £10
applepay £10

Best 10 New Bookmakers

£30 SIGN UP HERE

18+ New customers only. Place a £10+ bet at min odds 1/1 (2.0) within 14 days of sign-up. Get £30 in Free Bets, valid for 7 days on selected bets only. Free stake not returned with winnings. T&Cs apply. BeGambleAware.org

£20 SIGN UP HERE

18+. New players only. Deposit £20 and bet £20 in one transaction at odds of 2.00+ to receive a £20 free bet after settlement. Use within 7 days; stake not returned. Affordability checks apply. Terms apply. Gamble responsibly. GambleAware.org.

£20 SIGN UP HERE

New verified customers only. Opt-in required. Deposit £20 and earn £1 of Free Bet value for every £1 staked on Bet Builders at combined odds of 2.0 (1/1) or greater. Min Reward: £1 Free Bet / Max Reward: £20 Free Bet. Cash in or claim within 48 hours of promo end. Free Bets expire 7 days after claim. 18+ GambleAware.org

10 SIGN UP HERE

100% Casino Bonus up to £100 (new players only), £10 min deposit, no max cash out, 40x wagering, £5 max bet with active bonus, eligibility restricted for suspected abuse, cashback unrestricted, Skrill & Neteller excluded, T&Cs apply. Free bet min odds 2.0; free bet value deducted from winnings.

£20 SIGN UP HERE

T&Cs apply. 18+ New customers only. You must place a £10+ single or multi bet. Min odds of 1/2 (1.50). Money back as £20 in free bets, 1 per account. Free bet applied by 5pm the day after your qualifying bet settles. Excludes specials, bet builders & cashed-out bets don’t count. Must use code B10G20 when creating an account.

£0 SIGN UP HERE
£10 SIGN UP HERE

Place qualifying bet within 7 days of reg (Min £10 at odds of EVS+). 2 x £5 free bets awarded once qualifying bet settles (18+). Full T&C’s Apply

£30 SIGN UP HERE

*New members only. £10+ bet on sportsbook (ex. virtuals) at 1.5 min odds, settled within 14 days. Free Bets: accept in 7 days, valid 7 days on sportsbook only. 2x£5 Free Bets for Bet Builder only. Stake not returned. T&Cs + deposit exclusions apply. Bet Responsibly. GambleAware®. 18+

£40 SIGN UP HERE

Deposit £10+ and place a sports bet within 7 days from registration. Get 4 x £10 Free Bets - 2 x Football Accas (4+) & 2 x Sports Multiples (2+), valid 7 days. Min odds apply. Excludes virtual sports, esports and non-UK/IE horse racing. Opt-in required. 18+. T&Cs apply.

10 SIGN UP HERE

18+ New customers only. Place a £10 bet on win or each-way Sportsbook or Racing markets to receive £10 free bet. Qualifying bet must be at min odds 1/1 (2.0). Credited to account with 24 hours of bet settlement. Max 1 free bet per customer. Cash out voids eligibility. See website for full T&C’s.