Free Bets Explained – Are They Really Free?
Betting operators cohabitate in a competitive arena which often requires bookies to go to great lengths in order to attract new customers.
As they fight for your attention, betting sites come up with new ways to separate themselves from the crowd and offer great incentives and perks for new or existing customers in order to expand and keep their customer base.
One of the most common methods used by all major sportsbooks out there are Sing-Up bonuses, enhanced offers and New Customer offers most of which usually come in for of free bets.
So, what actually are those free bets and are they really free?
Before we answer this obvious question, let’s all take a moment to understand that bookies are lucrative businesses which cater to millions of users globally. With their eyes firmly set on making profit – like any other business for that matter – giving anything for FREE in the core sense of this word is highly unlikely.
As appealing as they sound, promotional incentives which include free bets often hold more than what’s revealed through a glance on the bet itself, so it is highly recommended to have a read through bookie’s terms and conditions to get a proper look on all pros and cons of a free bet.
Even though free bets come in various shapes and sizes – going from 100% matched bets to offers which reward you with many times the value of your first bet – all of them will require you bettors to make a deposit first and spend money before you are granted to have anything for free.

The three main categories of Free Bets exist, coming in forms of:
- Free Bet
- Promotional Cash
- Risk Free Bet
Bookies promote free bets as perfect way to place a bet without actually having to spend any of your money. That actually is what word free means in the first place, but in terms of betting it usually means that you are required to make a deposit which will then be matched with an amount that can go up to 100% to maximum $200 with Bet365.
The free bet cannot be withdrawn as it is a virtual amount of money you will be steered to use at some of the less profitable markets, since many of the bookies will make a provision that free bets can be made on at least one selection with odds equal to or higher than 1/1.
Ultimately, any possible withdrawal will require more money of your own and the same thing goes for the Promotional Cash as well which is a convenient term coined by the bookies themselves to get you drawn in.
Promotional cash is not meant to be kept or withdrawn and it can only be spent on selected and restricted markets.
Risk Free Bets are used to help you feel better once your selection fails. Bookies will give you your money back if your team loses, but that doesn’t mean that you can pick that money up and go home. You will be able to spend it through more wagering and basically the only thing that is free here is another chance to spend – or some would say – lose your money all over again.
A bettor should be well-informed prior to going over to claim any of those free bets, as they most often entail more than what initially meets the eye.
Best 10 New Bookmakers
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£30 | SIGN UP HERE |
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18+ New customers only. Place a £10+ bet at min odds 1/1 (2.0) within 14 days of sign-up. Get £30 in Free Bets, valid for 7 days on selected bets only. Free stake not returned with winnings. T&Cs apply. BeGambleAware.org |
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£20 | SIGN UP HERE |
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18+. New players only. Deposit £20 and bet £20 in one transaction at odds of 2.00+ to receive a £20 free bet after settlement. Use within 7 days; stake not returned. Affordability checks apply. Terms apply. Gamble responsibly. GambleAware.org. |
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£20 | SIGN UP HERE |
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New verified customers only. Opt-in required. Deposit £20 and earn £1 of Free Bet value for every £1 staked on Bet Builders, with each qualifying stake counting towards a free bet builder reward, at combined odds of 2.0 (1/1) or greater. Min Reward: £1 Free Bet / Max Reward: £20 Free Bet. Cash in or claim within 48 hours of promo end. Free Bets expire 7 days after claim. 18+ GambleAware.org |
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10 | SIGN UP HERE |
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100% Casino Bonus up to £100 (new players only), £10 min deposit, no max cash out, 40x wagering, £5 max bet with active bonus, eligibility restricted for suspected abuse, cashback unrestricted, Skrill & Neteller excluded, T&Cs apply. Free bet min odds 2.0; free bet value deducted from winnings. |
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£10 | SIGN UP HERE |
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Place qualifying bet within 7 days of reg (Min £10 at odds of EVS+). 2 x £5 free bets awarded once qualifying bet settles (18+). Full T&C’s Apply |
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£10 | SIGN UP HERE |
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Welcome bonus for a new players only | Maximum bonus is 100% up to $/€/£ 123 | Min deposit is $/€/£ 10 | No max cash out | Wagering is 50x bonus | Maximum bet while playing with a bonus is $/€/£ 5 | |
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£40 | SIGN UP HERE |
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Deposit £10+ and place a sports bet within 7 days from registration. Get 4 x £10 Free Bets - 2 x Football Accas (4+) & 2 x Sports Multiples (2+), valid 7 days. Min odds apply. Excludes virtual sports, esports and non-UK/IE horse racing. Opt-in required. 18+. T&Cs apply. |
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£10 | SIGN UP HERE |
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New Customer Offer – Bet £10 and get 1 x £10 free bet. First bet must be at odds of 2.00+ (single or acca). New customers only. Real money bets only; void/cash-out bets don’t qualify. Free bet credited within 24h, valid 7 days. Winnings paid as profit only (free bet stakes are not returned with winnings). Verification may be required. T&Cs apply. |
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£10 | SIGN UP HERE |
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New customers can claim this sign up offer with code "BET20GET10". Deposit £20 or more and place a £20 bet at min odds 2.0. Get a £10 free bet. Free bets expire after 7 days. Full terms apply. 18+ BeGambleAware.org |
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£20 | SIGN UP HERE |
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18+. New customers only. Place a minimum £40 bet on any selection with minimum odds of Evens (2.00) and receive a 4x£5 Free Bets. Free bets expire after 24 hours. BeGambleAware.org. T&Cs & Maximum Pay-Outs Apply. #ad |
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