Why Live Casino Gaming is Becoming So Important to Betting Sites

Until quite recently in the world of iGaming – gambling online – you would have separate websites and apps for your sports betting, casino gaming, and even your online bingo. Now, though, the iGaming landscape looks very different, with platforms offering whole gambling experiences instead of specialising in one sector.

You’ll be able to see it across many of your favourite betting sites, with this wave of modernisation merging aspects to create a one-stop shop for users which further consolidates the brand presence. At the forefront of this modern movement is live casino gaming.

Not only is this innovative form of online casino gaming proving to be very popular at online casinos and whole online iGaming world, but it is perfectly presenting the new-look that is driving the merging movement.

The expansion of live casino gaming

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Live casino gaming was a hit at iGaming platforms from the off, even when it was in what now seems to have been its most primitive form. The initial offering was just a few games, predominantly European roulette, blackjack, and a form of casino hold’em poker. As popularity increased, game developers were given licence to be more creative, and now the live casino gaming scene is incredibly expansive.

There are still the classics in their classic form, like roulette and blackjack, but the live casino now also features innovations like Dream Catcher, Dragonara, and Lightning Roulette. More live games are added regularly, with platforms exploring ways for each game to have a specialised live offering.

One of the biggest areas of growth and development has been in the Macao-defining game of baccarat. It’s been found that VIP and mass-market baccarat contribute the vast majority of revenue at Macao casinos, accounting for 87.5 per cent of patacas recorded in 2020. Having seen the expansive demand for the game, live casino developers decided to expand on the base game of baccarat, bringing in No Commission Baccarat, Baccarat Squeeze, and Speed Baccarat.

Why live makes a difference

The core motive behind websites merging is to adopt the modern approach of being a one-stop platform for all of one’s gambling. It’s a strategy that platforms hope will help them to retain players by giving them everything that they need at their convenience. Including a live casino, section isn’t just another way to expand the offering with the most modern way to play casino games, it also furthers the platform’s attempts to be more likeable in the eyes of users.

Live streaming isn’t anything new, but its widespread adoption from personal use to being the core element of business strategies is a phenomenon which has really taken off over the last few years. One of the reasons why live streaming has been so useful for marketing companies is that the use of technology humanises companies, which is a compelling aspect for putting users at ease.

Historically, one of the few sticking points of iGaming has been that the people have had to log on and trust the brand without any real human interactions. Live casino gaming gives the platform the chance to show that there are humans at work trying to deliver a great online experience.

Betting websites are embracing the idea of becoming a whole iGaming platform, making online gambling much easier for their users and humanising the brand with real people running games on their websites.