Online Gambling Behaviour UK

The trend for online gambling is continuing and as more and more technologically minded youngsters bet, we are only going to see online gambling rise. The big draw with online gambling is the ease in which you can place a bet, with multiple ways to bet and wagers placed in seconds, it really is as easy as it has ever been to gamble.

Devices Used

Online gamblers took part in a survey to see what the most used devices were and the results from the survey were not surprising at all. The most popular way to bet online is with a laptop, with 50% of gamblers using this method as either their only online gambling method or one of many methods. Mobile phones at 39% and PC’s at 33% were the next two common methods used by online gamblers. Betting on mobile phones has increased 10% since 2016 and that is something that looks only set to continue as gambling companies put more time and money into creating mobile apps to ensure betting is made as easy as possible.

Devices used for online gambling in the past four weeks-

Location of Online Gambling

With so many different portable gambling methods, where people bet is also becoming an important factor and something that people were asked about during the survey. Despite the mobile options, 97% of people still said that they placed bets while they were at home. This is no surprise, and although betting at home, mobiles and tablets will still be used for convenience. One thing that looks set to increase over the coming years is betting in the workplace, 13% of people currently do this. With time of the essence, people are finding at time they can to fit in their gambling needs.

 Location of online gambling in the past four weeks
Location of online gambling in the past four

In Play Betting

In-play betting is becoming a huge part of what bookmakers offer, although there has been no real increase in the amount of people betting in-play. 26% of gamblers said they had placed an in-play bet over the past four weeks, a figure that is similar to previous years. We are seeing more and more in-play betting opportunities being made available and it would be no surprise to see this number eventually rise.

Number of Accounts

Gamblers have been asked how many accounts they hold that they have played with regularly in the last 12 months and the number reported on average is four. This is an increase from three in 2016, but the number was four back in 2015 so the figures haven’t really risen too much. There are a huge number of new bookmakers out there and while people may move from one to another, the number of active accounts is likely to stay the same.

 Average number of accounts 2015-2017
Average number of accounts


ESports are definitely an area to watch as they continue to grow, and this is the first time they have been involved in the survey. The figures show that 7% of gamblers have placed a bet on eSports before, with 6% doing so in the last 12 months. This is a key area and something bookmakers are beginning to focus on so the 2018 results for the survey will be very interesting in this section. 

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