Online Betting Continues to Outgrow Betting Shops


The betting industry is something that continues to grow and increase in popularity, however it is online betting that is the main reason behind that growth. When people are betting, everything is about convenience and that means more people are logging on to a computer in their own home, or their mobile device instead of heading to their local betting shop.

With the continuing growth in online betting, we have seen a huge rise in the number of betting websites that are available for users. With so much choice and diversity out there, people can get exactly the betting experience they want, all from the comfort of their own home without having to leave.

With that in mind, it is no surprise to learn that betting shops in the UK were closing at a rate of 13 every single week during the middle six months of 2017. Less than half of a betting shops income on average comes from sports betting, with the gaming machines installed into the shops now taking over. With a reduction in stakes coming into force soon on the FOBT’s, the chances are that many more betting shops will face closure. Both the change in stakes on FOBT’s and the change in betting patterns are going to have a huge impact on the bookmakers that are on the British high street, and that impact is only going to be a very negative one.

Increased Demand Leads to More Online Bookmakers and More Promotions

Frequency of betting as a gambling activity in the United Kingdom (UK) from 2016 to 2018*

The main reason for more and more online bookmakers being created is that there is a demand for them. Whether this is from people moving to online betting from the high street, or those who already bet online and want to open more betting accounts doesn’t really matter, the fact is that demand is there.

55%

Proportion of online gamblers who have gambled using a mobile or tablet in the last 4 weeks
(updated Mar 18 - next update due Jun 18)

96%

Proportion of online gamblers who have gambled at home in the last 4 weeks (updated Mar 18 - next update due Jun 18) 

26%

Proportion of online gamblers who have bet in-play in the last 4 weeks 
(updated Mar 18 - next update due Jun 18) 

3

Average number of accounts held by online gamblers 
(updated Mar 18 - next update due Jun 18)

6%

Proportion of respondents who have bet on e-sports during the last 12
months 
(updated Dec 17- next update due Jun 18) 

Stats from Gambling Commission UK

While ever this demand continues, don’t be surprised to see even more new online bookmakers appear and do all they can to offer something different and unique, in an attempt to get players betting with them. Something that a lot of bookmakers do to get new players and attention is to create big promotions. These promotions will catch the eye of those looking for a new betting website, and people will sign up on the back of them.

Market share of gambling industry sectors by gross gambling yield (GGY) in the United Kingdom from 2009 to 2014*

With many promotions to take advantage of, many people hold multiple betting account, something else that is pushing up demand for even more bookmakers. While someone betting in a shop on the high street will visit one shop, another person may sit at home with six different betting accounts for different situations. With this being a regular occurrence across the UK, it is no surprise to see new bookmakers continuing to pop up and attempt to get a piece of the action.

Right now we are in a situation where the demand is there for even more online bookmakers, and providing these bookmakers are registered and licensed properly, people will turn to them for their betting needs. 

Share of people who gamble online in the United Kingdom (UK) from 2016/17 to 2017/18, by age group

-->How New Betting Regulations Will Benefit Users 

-->FOBT Maximum Stake Set to Be Reduced to £2

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