Online Betting Continues to Outgrow Betting Shops
The betting industry is something that continues to grow and increase in popularity, however it is online betting that is the main reason behind that growth. When people are betting, everything is about convenience and that means more people are logging on to a computer in their own home, or their mobile device instead of heading to their local betting shop.
With the continuing growth in online betting, we have seen a huge rise in the number of betting websites that are available for users. With so much choice and diversity out there, people can get exactly the betting experience they want, all from the comfort of their own home without having to leave.
With that in mind, it is no surprise to learn that betting shops in the UK were closing at a rate of 13 every single week during the middle six months of 2017. Less than half of a betting shops income on average comes from sports betting, with the gaming machines installed into the shops now taking over. With a reduction in stakes coming into force soon on the FOBT’s, the chances are that many more betting shops will face closure. Both the change in stakes on FOBT’s and the change in betting patterns are going to have a huge impact on the bookmakers that are on the British high street, and that impact is only going to be a very negative one.
Increased Demand Leads to More Online Bookmakers and More Promotions
The main reason for more and more online bookmakers being created is that there is a demand for them. Whether this is from people moving to online betting from the high street, or those who already bet online and want to open more betting accounts doesn’t really matter, the fact is that demand is there.
55% | Proportion of online gamblers who have gambled using a mobile or tablet in the last 4 weeks (updated Mar 18 - next update due Jun 18) |
96% | Proportion of online gamblers who have gambled at home in the last 4 weeks (updated Mar 18 - next update due Jun 18) |
26% | Proportion of online gamblers who have bet in-play in the last 4 weeks |
3 | Average number of accounts held by online gamblers (updated Mar 18 - next update due Jun 18) |
6% | Proportion of respondents who have bet on e-sports during the last 12 |
Stats from Gambling Commission UK
While ever this demand continues, don’t be surprised to see even more new online bookmakers appear and do all they can to offer something different and unique, in an attempt to get players betting with them. Something that a lot of bookmakers do to get new players and attention is to create big promotions. These promotions will catch the eye of those looking for a new betting website, and people will sign up on the back of them.
With many promotions to take advantage of, many people hold multiple betting account, something else that is pushing up demand for even more bookmakers. While someone betting in a shop on the high street will visit one shop, another person may sit at home with six different betting accounts for different situations. With this being a regular occurrence across the UK, it is no surprise to see new bookmakers continuing to pop up and attempt to get a piece of the action.
Right now we are in a situation where the demand is there for even more online bookmakers, and providing these bookmakers are registered and licensed properly, people will turn to them for their betting needs.
Best 10 New Bookmakers
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£100 | SIGN UP HERE |
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New UK/IE customers . Place your first Football bet as an Accumulator (minimum four selections) and AK Bets will boost the return by 25% in the form of a Free Bet up to a value of £100. 18+ BeGambleAware.org." |
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10 | SIGN UP HERE |
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100% Casino Bonus up to £100 (new players only), £10 min deposit, no max cash out, 40x wagering, £5 max bet with active bonus, eligibility restricted for suspected abuse, cashback unrestricted, Skrill & Neteller excluded, T&Cs apply. Free bet min odds 2.0; free bet value deducted from winnings. |
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£10 | SIGN UP HERE |
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New Customers use code EPL10. Deposit £10 and place a bet of £10 on any Premier League Outrights 2025/26 market at minimum odds of 2.0. Free Bet credited within 24 hours and must be wagered on English Premier League markets only. Full Terms apply. Bangers N'Cash rewards are a separate promotional scheme and must be opted into during the weekly promotional period via the BetWright Rewards Section. 18+ begambleaware. |
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£40 | SIGN UP HERE |
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New customers online only, UK & ROI, 18+. Place £10+ qualifying bet at 1/1 (2.0) odds+ (EW: £10 Win + £10 Place). Get £20 Tote Credit, £10 Free Bet + 50 Free Spins (selected game) within 48h. Free bets/Tote Credit expire in 7 days. One per customer. Full T&Cs apply. BeGambleAware.org |
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£25 | SIGN UP HERE |
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New customers only, 18+, 3 bets of £10+ at odds of evens or greater. Max Free Bet: £25, credited within 24 hours. Free Bet valid for 7 days. T&Cs Apply. BeGambleAware.org. |
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£10 | SIGN UP HERE |
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T&Cs apply. 18+ New customers only. You must place a single win-only bet of £10 or more with odds of evens (2.00) or greater to qualify. Money back as £10 in free bets. Free bet is credited once the qualifying bet has settled. Must use code B10G10 when creating an account. |
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£40 | SIGN UP HERE |
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New customers only. 7 days to place qualifying bet of £10 at 1/1 (2.0) to receive 4 x £10 Free Bets: 1 x £10 football, 1 x £10 horse racing & 2 x £10 Bet Builders. Free Bets cannot be used on e-sports and non UK/IE horse racing. 7 day expiry. Exclusions apply. Stake not returned T&Cs apply. 18+ GambleAware.org |
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£20 | SIGN UP HERE |
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New customers place your first bet of £10 at minimum odds of 1/1 on any sports market within 7 days of registering. Get £20 in ACCA Free Bets (2x£10 Acca Free bet (2+ selections, pre-match or in-play/live, min odds per leg 2/5 (1.4), max payout £50) . Full terms apply. 18+ begambleaware. Please gamble responsibly. |
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£10 | SIGN UP HERE |
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#ad. 18+. Gamble Responsibly. Gambleaware.org. New customers only. £10 in real money. Bets placed on sports at odds of 2.00 ore more to qualify. Bets must be placed 24 hours within of registration. £10 free bets must be wagered on sports. Cashback is cash without restrictions. - Full Terms Apply |
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£40 | SIGN UP HERE |
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18+ New customers only. Opt in and bet up to £40 (min. £20) via mobile or app on any football (odds 1/1+) within 7 days of registration. Get up to £40 in free bets on selected markets, which expire in 7 days. T&Cs apply, see below. GambleAware.org | Please gamble responsibly |
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