Are Favourites a Good Bet in Horse Racing?

One of the most polarising topics of conversation in the sport of horse racing is that of favourites. To back? Or not to back? At one end of the spectrum, we have those who insist the market leader is the best bet, as the odds suggest they are the most likely winner. And at the other, the anti-favourite brigade, who believe that backing horses at short prices is a sure-fire route to the poor house.
But which, if either, side of the argument has it right? As with many aspects of gambling, there is no definitive answer to this question. Over the course of the season, there will be both good and poor value favourites, with opinions on which is which always being somewhat subjective. We can however gain a little insight by looking at the overall trends, in an effort to see how favourites compare with runners in other odds brackets.
Favourites the Best Option?
Looking at the results of all British horse races between 2002 and 2021 – over 170,000 races in total – returned the following results.
|
Win % |
Return on Investment |
|
|
Favourite |
34% |
93% |
|
2nd Favourite |
20% |
88% |
|
3rd Favourite |
14% |
85% |
A higher win rate for the favourite compared to the second and third favourites was only to be expected. However, the greater ROI figure is pretty significant, suggesting that favourites represent a better value bet than those second or third in the betting market – albeit still not enough to produce a profit if blindly backing each and every one.
Delving a little further into the results - moving past the third favourites and down through the bigger priced runners - we find that the above trend continues. i.e. the bigger the price of the runner, the lower the win percentage, and crucially - the lower the Return on Investment.
The key takeaway from this is that, in the absence of any other information, a wager on the favourite represents a better value option than any of the available alternatives.
Avenues to Profit
All of the above is all well and good but does little to help achieve the ultimate aim of betting, i.e., making a profit. Backing every favourite may be the best blind betting strategy but will still return an average loss of 7% per bet.
So, if backing every market leader will result in a loss, might it not be possible to edge into profit by backing favourites only in certain types of races, or at specific tracks?
It turns out that it might. When examining the results of British races over the past five seasons, we found a number of track and race type combinations which yielded a positive return to a strategy of blindly backing the favourite. Highlights including:
Track Race Type Win % ROI Goodwood All Handicap Races 36% 128.60% Windsor All Non-Handicap Races 47% 104.50% Thirsk All Non-Handicap Races 48% 107.50% Ludlow All Handicap Races 41% 109%
These types of statistics do admittedly always merit a degree of caution, as patterns can change over time. Nonetheless, an interesting set of results, and something to consider when picking out those singles and Lucky 15 bets.
You might also be interested in:
Statistics in Horse Racing Betting & How to Use Them
Advice on Picking Your Selections-How to pick winners in horse racing
Best 10 New Bookmakers
![]() |
£30 | SIGN UP HERE |
|
18+ New customers only. Place a £10+ bet at min odds 1/1 (2.0) within 14 days of sign-up. Get £30 in Free Bets, valid for 7 days on selected bets only. Free stake not returned with winnings. T&Cs apply. BeGambleAware.org |
||
![]() |
£20 | SIGN UP HERE |
|
18+. New players only. Deposit £20 and bet £20 in one transaction at odds of 2.00+ to receive a £20 free bet after settlement. Use within 7 days; stake not returned. Affordability checks apply. Terms apply. Gamble responsibly. GambleAware.org. |
||
![]() |
£20 | SIGN UP HERE |
|
New verified customers only. Opt-in required. Deposit £20 and earn £1 of Free Bet value for every £1 staked on Bet Builders at combined odds of 2.0 (1/1) or greater. Min Reward: £1 Free Bet / Max Reward: £20 Free Bet. Cash in or claim within 48 hours of promo end. Free Bets expire 7 days after claim. 18+ GambleAware.org |
||
![]() |
10 | SIGN UP HERE |
|
100% Casino Bonus up to £100 (new players only), £10 min deposit, no max cash out, 40x wagering, £5 max bet with active bonus, eligibility restricted for suspected abuse, cashback unrestricted, Skrill & Neteller excluded, T&Cs apply. Free bet min odds 2.0; free bet value deducted from winnings. |
||
![]() |
£20 | SIGN UP HERE |
|
T&Cs apply. 18+ New customers only. You must place a £10+ single or multi bet. Min odds of 1/2 (1.50). Money back as £20 in free bets, 1 per account. Free bet applied by 5pm the day after your qualifying bet settles. Excludes specials, bet builders & cashed-out bets don’t count. Must use code B10G20 when creating an account. |
||
![]() |
£10 | SIGN UP HERE |
|
8+. New Players Only. Min deposit £20. Offer is a £10 free bet when you bet £10 in one single transaction, on any sports at odds of 2.00 or higher. Free bet credited upon qualifying bet settlement. Free Bet can be redeemed on any sports market and used in one single transaction. Winnings credited as cash and immediately withdrawable. Free bet expires 7 days after being credited. Free Bets non withdrawable. Free Bet stakes not included in returns. Affordability checks apply. Terms apply. Please gamble responsibly. GambleAware.org |
||
![]() |
£10 | SIGN UP HERE |
|
Place qualifying bet within 7 days of reg (Min £10 at odds of EVS+). 2 x £5 free bets awarded once qualifying bet settles (18+). Full T&C’s Apply |
||
![]() |
£30 | SIGN UP HERE |
|
*New members only. £10+ bet on sportsbook (ex. virtuals) at 1.5 min odds, settled within 14 days. Free Bets: accept in 7 days, valid 7 days on sportsbook only. 2x£5 Free Bets for Bet Builder only. Stake not returned. T&Cs + deposit exclusions apply. Bet Responsibly. GambleAware®. 18+ |
||
![]() |
£40 | SIGN UP HERE |
|
Deposit £10+ and place a sports bet within 7 days from registration. Get 4 x £10 Free Bets - 2 x Football Accas (4+) & 2 x Sports Multiples (2+), valid 7 days. Min odds apply. Excludes virtual sports, esports and non-UK/IE horse racing. Opt-in required. 18+. T&Cs apply. |
||
![]() |
10 | SIGN UP HERE |
|
18+ New customers only. Place a £10 bet on win or each-way Sportsbook or Racing markets to receive £10 free bet. Qualifying bet must be at min odds 1/1 (2.0). Credited to account with 24 hours of bet settlement. Max 1 free bet per customer. Cash out voids eligibility. See website for full T&C’s. |
||









