Gambling Ads Cut to One per Break by Sky TV
Sky TV are the first company to bring into action a limit to the number of gambling ads on our screens. From August 2021, there will be a limit to one gambling ad per break across all TV channels that they own, including every Sky Sports channel. This is a big move by Sky, but while it will cut down the number of advertisements we see, it could create a false economy in terms of the cost of advertising space on Sky, pushing prices up for bookmakers.
The news comes on the back of responsible gambling week, a period of seven days designed to promote responsible gambling and help protect those who may be vulnerable. Sky made the announcement during that week, although the actual limit will not come into play until the start of the Premier League season in the summer of 2021.
The move will have an impact on our bookmakers, and the online latest betting sites will have to find other ways to promote their products to consumers other than through Sky TV. Typically at the moment, you will see up to four gambling ads during a commercial break, with in-play betting odds featuring heavily during half-time intervals of sports like football and rugby.
Gambling advertisements already have a watershed in place, they can only be shown during live sporting events or after 9 pm during non-sporting events. It has been mentioned by the Labour party that they would push for a full ban on gambling ads should they become elected, with Shadow Culture Secretary Tom Watson playing a big part in that.
On the matter he has said, in-game ads and ads during breaks in live sport can lead to dangerous betting behaviour or relapses for those who are trying to beat an addiction. This is why Labour remains committed to a full whistle-to-whistle ban on gambling adverts before, during and after live sports events.
One important thing to note about this move from Sky is that it affects all forms of gambling, not just sports betting, despite it coming into play in line with the new football season. This means that other forms of gambling such as casinos, poker and bingo websites will all have to adhere to the same rules as those advertising sports betting.
This means we are a lot less likely to see advertisements for these services during live sporting events, as those offering sports betting odds will more than likely be the ones who are prepared to spend the most amount of money and win the advertising battle.
Whether other companies follow the lead from Sky or not remains to be seen, but they have certainly set a precedent with this announcement. They are likely to lose out revenue from selling advertisements to gambling companies, and this is likely to hit their new channel Sky Sports Racing when it launches in January, a channel dedicated to showing live horse racing from the UK.
Best 10 New Bookmakers
 |
£30 | SIGN UP HERE |
|
18+ New customers only. Place a £10+ bet at min odds 1/1 (2.0) within 14 days of sign-up. Get £30 in Free Bets, valid for 7 days on selected bets only. Free stake not returned with winnings. T&Cs apply. BeGambleAware.org |
||
 |
25 | SIGN UP HERE |
|
New customers only. Bets placed on sports at odds of 2.50 or more to qualify. Bets must be placed 24 hours within registration. £25 free bets must be wagered on sports. Full terms below. Gambling can be addictive. Play responsibly. 18+ |
||
 |
£10 | SIGN UP HERE |
|
18+ New Customers only. Place a £10+ bet at min odds 1/1 (2.0). Get £10 in Free Bets, valid for 7 days and must be used on acca with min 5 selections and min total odds of 2.0. Free stake not returned with winnings. Use code ACCA10 on signup. Bangers N'Cash rewards are a separate promotional scheme and must be opted into during the weekly promotional period via the BetWright Rewards Section T&Cs apply. GambleAware.org. |
||
 |
£40 | SIGN UP HERE |
|
New Customers: Use code B10G40, bet £10 at odds of 2.0+ within 7 days, and get £20 Tote Credit, £10 Free Bet & 2 x £5 free bet builders (£40 total). Rewards credited within 48 hours. Bonuses expire after 7 days. Selected customers only. 18+. T&Cs apply. Gambleaware.org. |
||
 |
£20 | SIGN UP HERE |
|
T&Cs apply. 18+ New customers only. You must place a £10+ single or multi bet. Min odds of 1/2 (1.50). Money back as £20 in free bets, 1 per account. Free bet applied by 5pm the day after your qualifying bet settles. Excludes specials, bet builders & cashed-out bets don’t count. Must use code B10G20 when creating an account. |
||
 |
£10 | SIGN UP HERE |
|
*#ad. 18+. Gamble Responsibly. Gambleaware.org. New customers only. £10 in real money. Bets placed on sports at odds of 2.00 ore more to qualify. Bets must be placed 24 hours within of registration. £10 free bets must be wagered on sports. Cashback is cash without restrictions. - Full Terms Apply |
||
 |
£40 | SIGN UP HERE |
|
New customers: Deposit £10+ within 7 days and place a sports bet. Get 4 x £10 Free Bets (2 x £10 Bet Builders & 2 x £10 Sports Bet). Valid 7 days. Min odds apply. Excludes virtual sports, esports and non-UK/IE horse racing. 18+. T&Cs apply. |
||
 |
£10 | SIGN UP HERE |
|
18+ | New UK customers only. Place a £20+ bet with minimum 3 legs, min 2/1 and receive a £10 Free Bet. The Free Bet will be credited once your qualifying bet settles. Free Bet expires 7 days after being awarded. BeGambleAware.org | T&Cs & Maximum Payouts apply. |
||
 |
£50 | SIGN UP HERE |
|
18+ New players only. Opt-in and £20+ deposit required. Get a 100% bonus up to £50 on your first deposit. Use on sports bets at 1.75+ odds (excludes virtuals, boosts, handicap & DNB). Bonus and deposit carry 5x wagering; only bonus funds contribute. Valid 30 days. Affordability checks & T&Cs apply. BeGambleAware.org. |
||
 |
£25 | SIGN UP HERE |
|
50% of first day losses refunded as a free bet up to £25. To be credited within 24 hours. Max free bet per customer £/€25. Minimum of 3 bets of £/€10 or more on separate events at odds of evens (2.0) or bigger to qualify. Minimum first day losses of £10 to qualify. Full T&Cs apply. |
||
