Football Leads the Way with Huge Betting Markets Offered
A study into the number of betting markets offered on average during a seven day week period by online bookmakers has shown that football comes out on top by a big margin. It may be no surprise to those of you that browse the football markets from around the world on a daily basis, but it does go a long way to underlining the fact that football betting is the king of the world when it comes to the gambling industry.
The average football betting markets available over a seven day period with the online bookmakers was 41,791, with the maximum being a huge 54,655. These figures look impressive on their own, but when you compare them to other big betting sports, this is when they show up to be huge. Tennis betting is hugely popular, and with numerous events taking place week by week, the bookmakers always have plenty of betting markets available for punters. However, the figures for tennis show an average of just 962 betting markets, and a maximum of 1161. These are still nice numbers, but tiny in comparison to the numbers just mentioned for football.

The English Premier League is the biggest betting league in the world when you break down the figures, with an average of 1905 betting markets available and a maximum of 4001. Not only is there huge demand for Premier League betting in the UK, but globally the game league continues to grow and expand, leading to interest from all corners of the globe that other leagues are struggling to draw.
Increase in Live Betting Opportunities
Any punter will know that an area that has grown massively over the last decade is live betting. The ability to bet during a game has captured the imagination of punters, and also played a big part in the number of betting markets that are available to bet on.
When betting in play, you will see betting markets that were available before the game started alongside a list of markets that are specific to live betting, and can only be accessed when the event begins. These markets are continuing to grow and further development will only lead to further markets being made available to punters.
Just like with betting before a game, the number of betting opportunities is at its highest for football betting. The data available shows that Bet-At-Home offer on average 20 live football events to bet on in play, and this bookmaker alongside others are very likely to keep pushing their figures up over the next few years to cope with demand for in play betting.
When it comes to overall sports betting, 10Bet are a strong live betting bookmaker, offering on average 80 different betting events according to the data from this study. That is a huge number and covers many different sports and something that has shown them to be a leading name not only for pre-match betting but also live betting.
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