How we calculate Odds Payout


Bookmakers will never pay out the max 100% of the stakes they receive, they will keep some of that as their profit. Payout margins are usually around 95%, which means a bookmaker will make 5% profit on the markets they produce. This isn’t an exact science of course and depends on the different outcomes that are backed, but a bookmaker will try to balance the book where they pay £95 for every £100 they collect.

new betting sites - payouts calculation

When creating betting odds, bookmakers use their knowledge, who they think will win, how strongly that selection is fancied and a margin. This is the calculation that forms the odds that are offered to you by the bookmakers.

Using the game above between Liverpool and Chelsea, we can calculate the payout margins on that game. Liverpool are 2.10, the draw is 3.60 and Chelsea are 3.40. Converting the odds for all three outcomes to percentages, then adding them together will reveal the over round that the bookmakers have put in, giving us their profit margin.

Liverpool: 2.10

Draw: 3.60

Chelsea: 3.40

(100 / 2.10) + (100 / 3.60) + (100 / 3.40) = 47.62 + 27.78 + 29.41 = 104.81

The closer this number is to 100 means that you are getting a better deal from your bookmaker, the 104.81 is lower than 105, which means it is a good payout in this example, meaning you should bet now, and this is something that many new sites aim for.

To calculate the payout percentage we do one more calculation here

1

——————————————————– =0.952

1 / 2.10 + 1 / 3.60 + 1 / 3.40

0.952 means that 95.2% of the money is paid out, giving a calculated margin of 4.8% and something that a new customer should be looking for when signing up to a brand new betting site.

Best 10 New Bookmakers

£30 SIGN UP HERE

18+. New Players Only. Min deposit £20. Offer is a £30 free bet when you bet £10 in one single transaction, on any sports at odds of 2.00 or higher. Free bet credited upon qualifying bet settlement. Free Bet can be redeemed on any sports market and used in one single transaction. Winnings credited as cash and immediately withdrawable. Free bet expires 7 days after being credited. Free Bets non withdrawable. Free Bet stakes not included in returns. Affordability checks apply. Terms apply. Please gamble responsibly. GambleAware.org.

£25 SIGN UP HERE

New customers only. Bets placed on sports at odds of 2.50 or more to qualify. Bets must be placed 25 hours within registration. £25 free bets must be wagered on sports. Full terms below. Gambling can be addictive, play responsibly 18+

£30 SIGN UP HERE

18+ New customers only. Place a £10+ bet at min odds 1/1 (2.0) within 14 days of sign-up. Get £30 in Free Bets, valid for 7 days on selected bets only. Free stake not returned with winnings. T&Cs apply. BeGambleAware.org

£20 SIGN UP HERE

New verified customers only. Opt-in required. Deposit £20 and earn £1 of Free Bet value for every £1 staked on Bet Builders, with each qualifying stake counting towards a free bet builder reward, at combined odds of 2.0 (1/1) or greater. Min Reward: £1 Free Bet / Max Reward: £20 Free Bet. Cash in or claim within 48 hours of promo end. Free Bets expire 7 days after claim. 18+ GambleAware.org

£10 SIGN UP HERE

Welcome bonus for a new players only | Maximum bonus is 100% up to $/€/£ 123 | Min deposit is $/€/£ 10 | No max cash out | Wagering is 50x bonus | Maximum bet while playing with a bonus is $/€/£ 5 |
Eligibility is restricted for a suspected abuse | Skrill and Neteller deposits excluded |

£10 SIGN UP HERE

Place qualifying bet within 7 days of reg (Min £10 at odds of EVS+). 2 x £5 free bets awarded once qualifying bet settles (18+). Full T&C’s Apply

£20 SIGN UP HERE

New online customers only. Register and place a £/€5+ first bet at 1/1 (2.0)+ on sports or racing within 7 days. Get a £/€10 Tote Credit and £/€10 Free Sports Bet within 48 hours of settlement. Voided/non-runner bets don’t qualify. Rewards expire in 7 days. 18+. One per customer. Selected customers only. Full T&Cs apply. GambleAware.org.

£40 SIGN UP HERE

Deposit £10+ and place a sports bet within 7 days from registration. Get 4 x £10 Free Bets - 2 x Football Accas (4+) & 2 x Sports Multiples (2+), valid 7 days. Min odds apply. Excludes virtual sports, esports and non-UK/IE horse racing. Opt-in required. 18+. T&Cs apply.

£25 SIGN UP HERE

50% of first day losses refunded as a free bet up to £25. To be credited within 24 hours. Max free bet per customer £/€25. Minimum of 3 bets of £/€10 or more on separate events at odds of evens (2.0) or bigger to qualify. Minimum first day losses of £10 to qualify. Full T&Cs apply.

£10 SIGN UP HERE

Place a minimum £10 single sports bet at odds of Evens (2.0) or greater. If your qualifying bet loses, you’ll receive a free bet within 24 hours. The free bet is valid for 24 hours and must be used on selections with minimum odds of 1/1 (2.0). Offer available to new customers only. Please gamble responsibly.

Read More