We recognise the importance of distinguishing the best and most trusted new bookmakers and difficulties in identifying them in a vast and ever-expanding sea of online bookmakers so we made sure to only review and list those sites that are trusted and licensed in accordance to strict UK laws.

Our informative reviews will help you choose the best new bookie for 2019 to play at whereas our bookmakers’ table will present a comparative overview of different offers and requirements, betting margin percentage, bonus details, etc..

ReviewRankFootball MarginsMAX BONUSMin OddsBONUS OFFERBonus Expiry DaysOffer LinkT&C
New4.75%£101.20 (1/5)DEPOSIT £10 GET £10 FREE BETSIGN UP HERE
  1. New Players Only.
  2. Minimum stake $/£/€10 at minimum odds 1.5
  3. 1X wagering the winnings from the free bet.
  4. Wagering occurs from real balance first.
  5. Wagering requirement is calculated on bonus bets only, wagering starts from real funds.
  6. Free bet is valid for 7 Days from issue.
    Full Terms Apply
License Number
7.752.10%£352.0 (1/1)100% Bonus up to £35 + 10% Cashback30SIGN UP HERE

New UK & NI customers | 18+ | Min. Deposit £10 | Only one bonus per household is permitted | Your bets will count towards the total once they’ve been settled. Only bets with odds 2.0 or higher will count |

UK Gambling Commision License
License Number
8.005.1%£501.6 (3/5)100% Deposit Bonus up to £5030SIGN UP HERE
  • The wagering requirements must be met by betting on In-Play and Pre-match sportsbook markets.
  • Wager your deposit 10 times on betting markets
  • New customers only. T&C’s Apply. 18+.
UK Gambling Commision License
License Number
8.003.80%£1001.80 (4/5)Up To £100 in Bonus Bets!7SIGN UP HERE
  1. New Customers Only.
  2. Make first deposit using the promo code: redbetwelcome.
  3. Place first bet with minimum odds of 4/5 get 25% of your stakeup to £50 once your bet is settled as a bonus bet.
  4. Then wager £200 of real money with the same minimum odds in one or more bets, and you will get a £25 bonus bet for sports and £25 bonus for casino, once the initial bets are settled.
UK Gambling Commision License
License Number
Volt Sports
Volt Sports
7.484.90%£100FreeBet up to £10 on your First Deposit!7 daysSIGN UP HERE
  1. Simply deposit a minimum of £20
  2. Choose your own welcome package of FreeBets and Volt Spins.
  3. At Volt Casino things are simple, so you never have to wager your winnings – the cash is all yours!
UK Gambling Commision License
License Number
8.152.10%£352.0 (1/1)£25 free bet | £10 cash back on pools7 daysSIGN UP HERE
  1. New customers only. 18+.
  2. Stake from £5 to £25 on any Sportsbook market for the first time and get up to £20 Free Bet within 24 hours of settlement
  3. Stake £10 on any Totepool bet for the first time, and receive £10 back in cash within 24 hours of settlement. Full T&Cs Apply.
UK Gambling Commision License
License Number
7.205.40%£301.50 (1/2)Bet £10 get £30 Free Bet7 daysSIGN UP HERE
  1. After the bet settles, you will receive an opt-in prompt. 'Accept' the promo here.
  2. You will receive 2 x £15 in free bets within one hour
  3. Must opt-in. 18+. 1 per new customer. Limited availability.
  4. Free bet restrictions and T&C’s Apply
UK Gambling Commision License
License Number
7.275.10%£251.70 (7/10)Up to £25 Match Free Bet! - EXCLUSIVE30 daysSIGN UP HERE
  • New UK costumers only
  • Minimum bet £10
  • Minimum of 3 selections in an accumulator
  • Neteller, Paysafe, Skrill or Skril are not eligible for this promotion
  • In order to receive the bonus, you will need to complete our KYC process or have your age verified.
UK Gambling Commision License
License Number
8.382.90%£201.50 (1/2)Bet £20, Get £2030 daysSIGN UP HERE
  • Only available to new customers.
  • Min. deposit £20 (no Skrill/Neteller).
  • Cashback capped at £20. Max bet £100.
  • Only valid on sports betting with min odds 3/4 (1.75).
  • Must wager £400 for full cash back. Offer expires after 30 days.
UK Gambling Commision License
License Number
8.303.25%£500Up to £50 in bonuses7 daysSIGN UP HERE
  • Welcome bonus consists of 10 bonuses of £5 up to a maximum total of £50.
  • New customers only (UK Residents only)
  • £20 Minimum Deposit
  • This offer is only available to New Customers from the UK making an Initial Deposit of £20 or more.
  • Skrill or Neteller and E wallets are not eligible for this promotion


  • Welcome Bonus – Up to £50
  • Bonus will be available for players after the initial deposit of £20.
  • The bonus consists of £5 for every £100 wagered.
  • The bonus can be triggered up to 10 times.
UK Gambling Commision License
License Number
8.035.30%£502.00 (1/1)100% deposit match bonus up to £5030 daysSIGN UP HERE
  • New players 18+ only.
  • 100% deposit match bonus up to £50.
  • Offer valid 02/19 – 31/12/2019. Subject to 10x wagering req. on accumulator bets consisting of a min. 3 (three) selections, min. selection odds of 1/5(1.20), and min. selections total odds 1/1 (2.00)
  • (within 30 days).
  • Further T&Cs apply.
  • More Terms&Conditions apply
UK Gambling Commision License
License Number
8.503.70%£1001.80 (4/5)100% up to £100 Welcome Bonus30 daysSIGN UP HERE
  1. New customers only
  2. Min deposit £10 (UK Credit/Debit cards only)
  3. Max bonus amount £50
  4. Wagering requirements is 6 times (min odds 4/5) prior to bonus
  5. Winnings accumulated from real money bets may be withdrawn at any time
  6. Bonus is valid for sports betting only
  7. PayPal as a payment method is now available.
  8. 24 Hours Chat Support available.
  9. Mansionbet T&Cs apply
UK Gambling Commision License
License Number
8.604.30%£151.80 (4/5)Bet £10 & Get £15 + Karamboost!14 daysSIGN UP HERE
  1. New customers only
  2. £10 Minimum Deposit
  3. Offer is valid for players who are residents of United Kingdom, Sweden, Norway, Finland, Germany, Holland, Switzerland, Austria and Canada
  4. Neteller, Paysafe, Skrill or Skril are not eligible for this promotion
UK Gambling Commision License
License Number
7.351.60%£502.0 (1/1)Get £50 as Bonus Bet when you Bet £2030 daysSIGN UP HERE

Terms and Conditions for Deposit Bonus:

1. New customers only

2. Bet £20 on any match from any European footbal league including Premier League

3. Contact support to get your £50 Extra Bet at at [email protected] or live chat.

4. Minimum stake per qualifying bet is £20

5.Wagering requirements for net win amount from free bet: turnover 5x at minimum odds of 2.00;

UK Gambling Commision License
License Number
Royal Panda
Royal Panda
7.255.10%20£2.0 (1/1)100% deposit bonus up to £2090SIGN UP HERE
  1. Minimum qualifying deposit for this promotion is £20
  2. Skrill or Neteller and E wallets are not eligible for this promotion
  3. Single bets qualify only for this bonus
UK Gambling Commision License
License Number
8.034.10%£2001.6 (3/5)100% Deposit Bonus up to £20030SIGN UP HERE
  1. Wagering requirements is valid only by betting on In-Play and Pre-match sportsbook markets.
  2. Skrill or Neteller and E-wallets are not eligible for this promotion
  3. Paypal deposits are valid for this promotion
  4. If the wagering requirements of activated bonus are not met within 5 days, this bonus will be automatically cancelled.
  5. Offer T&Cs apply.
UK Gambling Commision License
License Number
7.654.67%20£1.01DOUBLE THE ODDS + £20 Casino Bonus60SIGN UP HERE
  1. Exclusive to new members
  2. Minimum qualifying deposit for this promotion is £10
  3. Offer applies to Sport bets only
  4. Skrill or Neteller are not eligible for this promotion
UK Gambling Commision License
License Number
7.323.80%£104.0 (3/1)Bet £10 get a £10 Free Bet7 daysSIGN UP HERE
  1. New players only. 18+.
  2. Free bet triggered when qualifying bets settled.
  3. Mr Green T&Cs Apply
UK Gambling Commision License
License Number
7.454.90%£402.0 (1/1)Free bet up to £40 if your first bet loses14 daysSIGN UP HERE
  • The first losing settled real money single bet of at least £/€10 (£10 E/W) or more at odds of evens (2.0) or greater (or a multiple where each selection is at odds of 2/5 (1.4) or more) on a sports betting event of your choice will qualify.
  • Only the losing win single part of an Each Way bet will qualify.
  • Any ‘Cashed out’ bets will not qualify for this promotion.
  • Only bets placed within the qualifying period can qualify for this offer
  • Free bets will be credited within 24 hours of your final qualifying bet settling
  • Free bets must be wagered on a single selection with odds no greater than 4/1 (5.0). Any returns from a free bet will be paid back into your account minus the free bet stake.
  • After settlement of your first settled sports bet, you are eligible for a 100% Deposit Match Bonus up to £50 for Genting casino.
UK Gambling Commision License
License Number
7.205.10%£102.0 (1/1)Bet £10 Get £1014 daysSIGN UP HERE
  1. Minimum qualifying deposit for this promotion is £10
  2. Multiples do not count for this offer
  3. Bonus forms of £5 free sportsbook bet and the £5 casino bonus
  4. Bonus is paid 24 hours after bet settling
UK Gambling Commision License
License Number
8.703.30%£1002.0 (1/1)100% profit boost of up to £1007 daysSIGN UP HERE
  1. New customers only
  2. Maximum profit boost is £100
  3. New user must opt in to your preferred boost from the registration
  4. Boost is calculated on net profit from the in-play bet (only)
UK Gambling Commision License
8.052.70%£101.80 (4/5)Bet £10 Get £10 Free Bet14 daysSIGN UP HERE
  1. Place a single sportsbook bet of £10
  2. Qualifying bets do not include each way bets
  3. Skrill or Neteller and E-wallets are not eligible for this promotion
UK Gambling Commision License
License Number
8.052.70%£202.0 (1/1)Bet £20 Get £20 Free Bet14 daysSIGN UP HERE
Betting Margin Football
Betting Margin Tennis
  1. The offer is available for multiples only with a minimum of two bets placed
  2. Each way bets and Asian Handicaps do not qualify for this offer
  3. Skrill or Neteller and E wallets are not eligible for this promotion
UK Gambling Commision License
License Number
8.004.60%£1001.6 (3/5)50% Deposit Bonus up to £10030 daysSIGN UP HERE
  1. New Customers
  2. Min. deposit £15 (no Skrill/Neteller)
  3. Bonus amount is 50% of deposit up to £100
  4. 6x deposit and bonus turnover (min. odds 3/5 on singles and 2/5 per selection on acca bets), in 30 days, for bonus release
  5. Some bet types don’t contribute to turnover
  6. Withdrawal before turnover results in bonus cancellation; T's & C's Apply; 18+.
UK Gambling Commision License
License Number
7.304.00%£1002.0 (1/1)100% Profit Boost up to £100 on First Bet30 daysSIGN UP HERE

Get up to £100 Free bet at LeoVegas

  1. 18+ New customers only.
  2. £10 min deposit activates 1x 100% in-play profit boost.
  3. Max stake £10. Max extra winnings £100.
  4. Valid for 30 days. Skrill/Neteller deposits do not qualify.
  5. T&Cs apply
UK Gambling Commision License
License Number

How to Choose a New Betting Site

The expansion of online betting has seen many new UK betting sites emerge overnight. The increased number of new-sprung betting companies should enhance the competition and improve the betting conditions, which sadly not always is the case.

Good thing you have decided to come to us for help since grabbing all of the advice and guidelines you can get prior to placing your first-ever bet at an online betting site is a wise thing to do.

There are several important aspects to consider while looking for the best betting sites UK and further below are some of the key points listed for your consideration.


Security is another very important topic. A comparison in this category is rather difficult as of course, it is illegal to overcome the security measures to test their reliability and safety. All we can do is to make you aware of measures such as existing betting licenses, encodings or support organisations for the protection against gambling addiction. Basically, everything that helps protect you, your money and data.

Every online bookmaker has a valid concession from various regulating institutions and prevention of gambling addiction as this is a major matter for all of them. Above that, nearly all bookmakers cooperate with companies and organisations that recognise and prevent fraud in the gambling industry. Most betting sites are generally transmitted encoded even if you are not logged in yet. Other bookmakers such as bet365, Ladbrokes or BetVictor only encode financial transactions.

Safe Betting Sites and How to Find Them


There are several things you need to consider when choosing a top site. Firstly, you need to size up the betting sites offers that is available as a welcome bonus. What size of free bet is available and does the betting site offer this as an initial deposit bonus, a matched bet or something else?

New bookmakers free bets no deposit and Bonus offers for new customers are not the main criteria for comparing bookmakers. However, we still want to have a look at this as you are looking for a new bookmaker and will benefit from it. Most new customer bonuses are around £50 to £200, rarely higher or lower. More important to check in this case, however, are the bonus conditions. They contain the details about how quickly you can pay out your bonus money or how long you have to keep using it for bets. The pay-out also often is done very differently. While with most bookmakers you can use your bonus immediately for sports bets, with some bookmakers the free bets have to be activated first with qualifying bets.

Are Free Bets Really Free? Types of Bonuses and Free Bets How to Convert Free Bets into Cash


Competitive odds and extensive markets are what separates the top bookmakers. Finding a site that offers Premier League betting is quite easy as most of the bookmakers will cover the most popular competitions regardless of the sport, but lower leagues and those obscure competitions the most avid bettors love is what makes a truly great operator.

Once your mind has been made, make sure to check out the sports category on the selected betting site. Let’s say you are a football fan predominantly, you will naturally be interested to see if the operator offers a competition you follow or like the most.

Subsequently, you want to check which markets are available to bet on and although most of the inexperienced bettors will start their betting career by going for the Winner option, it won’t be too long before you have started experiencing other options such as Over/Under goals, HT/FT result and many others.

It goes without saying, make sure your chosen site offers competitive odds and gives you best value for the respective bet choice.

How to Read Odds/Betting Margins Explained


Visual appearance should be the least of our concerns, but having an easy-to-manage and interface with a clearly presented offering and function buttons will of course, make your betting time more enjoyable.


You also need to establish the betting site terms and conditions when it comes to the free bet. Do you need to roll over your initial stake and free bet a certain number of times before a withdrawal can be made? The bookmaker’s site might also specify min and max odds requirements for qualifying bets so make sure you follow these.


Modern-day betting is a fast-paced activity and people who live on the go like to have their favourite bookmaker with them all the time. The emergence of betting apps has made the very process of betting more personal and entertaining, with betting operators investing a great deal of effort to make mobile betting on par with desktop experience and even better

As we all know looks are secondary to performance so avoid making your decisions simply based on how good a betting site looks.

Today mobile apps are essential. The majority of the people already owns a smartphone or a tablet and the usage will continue to rise. Therefore an app is a must also for bookmakers. Transferring their betting offer to an app has been achieved well by some and not so well by others. This is not only regarding the technical side but also regarding usability and clear structured data.

Compare Mobile betting sites


When choosing the right online bookmaker, you also need to sort out the best one that has special features such as In-Play betting, Cash Out, Live Streaming and Money Back Specials.

Most bookies now have In-Play betting available across a range of sports and that’s especially important for football, tennis, cricket and other sports where an event can last a significant amount of time.

Bookmakers offering Cash Out are worth a visit, with customers able to place a bet on a sporting event and then have the option to Cash Out or Cash In your bet should you want to make a quick profit or instead cut your losses. This is a new addition to many online bookies and it’s especially good if you’ve got a winning accumulator that has just a leg or two to run.

New bookmakers that offer cash out


Deposit and Withdrawal Equally importantly, make sure to check the deposit, withdrawal and E-wallet payment methods before you decide to choose a betting site, especially for debit cards. The issue of deposits and withdrawals no longer is the same problem than before as most big-name bookies like to take good care of this aspect of the betting process, knowing that it can have a key role on the players.

Punters without exception like to have their deposits processed without any extra costs and their winnings paid out in real cash and as soon as possible so taking a few moments to consider this part of the choosing process is – as it was said before – equally important.

New bookmakers that offer Skrill | New bookmakers that offer Neteller | New bookmakers that offer Paypal


Make sure you also choose an online betting site which has excellent customer service and ideally Live Chat which is available on a 24/7 basis. The chances are you’ll need to contact a member of customer services somewhere along the line whether it’s in the form of a payment query or a question over a bet.

It’s also worth comparing the odds when it comes to online bookmakers. You always want to be getting the best possible price with the bookies, so it’s worth having several online betting accounts so that you can shop around and get the best odds.


Naturally, you want to be able to navigate through a betting site without problems so that is one thing when it comes to appearance you should be paying attention to. Layout and interface can play a part in how much time you spend at a bookmaker’s and most of the top-notch operators will have attractive designs and sites that are either optimised or that come with a fully functioning mobile app.

Betting features are what you should be really paying attention to. First of all, have a look at a welcome bonus and existing customer promotions to get a better insight into what you can expect if you choose to register your account.

In-Play betting is another important option to look at given the unstoppable emergence of this type of sports bet. While analysing the In-Play offer, pay attention to sports and markets that are on offer, how quickly the odds are being updated and whether the site will provide you with live coverage of the games and events you want to bet on.

New betting sites - football margins best

The easiest way to understand a betting margin is a coin toss example.

The coin toss comes with only two possible outcomes which means that neither side of the bet will hold any advantage and the odds of 2.00 (1/1) or +100 in American odds are indeed the actual probability of the event occurring (0.5).

This kind of a market is a zero-margin market, but with betting against a bookmaker the market percentage will be higher than 100% and it is the price bookmaker charges for offering its services.

The two-way market such as a coin toss is similar to tennis betting where there draw outcome is non-existing and the easiest way to determine the odds in this case is to use the following formula:

(1/Decimal Odds A)*100 + (1/Decimal Odds B)*100

If we are to bet on a match between Novak Djokovic and Andy Murray with Djokovic available at the betting odds of 1.65 and Murray standing at 2.35, the betting margin for this particular game will be:

(1/1.65)*100 + (1/2.35)*100 = 60.6 + 42.55 = 103.15% This result gives you a betting margin of 3.15%

When it comes to a three-way outcome in sports such as football which are considered high-margin sports, the formula is similar with a third factor:

(1/Decimal Odds A)*100 + (1/Decimal Odds B)*100 + (1/Decimal Odds C)*100

If we want to bet on Arsenal against Liverpool at the Emirates and assume that the Gunners will be given odds of 2.10 with Liverpool priced at 3.60 and 3.40 on a draw, the margin will be calculated as follows:

(1/2.10)*100 + (1/3.60)*100 + (1/3.42)*100 = 47.62 + 27.78 + 29.41 = 104.81 which makes the margin stand at 4.81%.

This is close to 100%, so punters are getting a good deal, but the bookmaker has put in a 4.81% margin here, so if they have an even book, with the same amount of real money placed on each player, their profit is 4.81% of the market.

Comparing the odds for a same event across various bookmakers will offer a different margin so using the above mentioned formula will allow you to make well-educated decisions when it comes to where to place your bets and get best value for your money.


The closer to 100% a bookmaker bets to, the better odds they have on offer and the smaller profit margin they have. Those who bet far away from 100% will be giving punters a poor deal, and will have a bigger profit margin built in.

As many of the experienced punters know, choosing a right betting operator should by no means be a random action and all punters – casual players or those thinking of themselves as pros – should be rigorous with their selection process.

  1. New bookies are appearing all the time, and we ensure that our regular updates to this site will keep you ahead of the game. These new betting companies give you the opportunity to take advantage of another welcome bonus if you already have many accounts, but they also bring competitive odds, good in-play betting and much more. These new bookmakers have to do something to attract customers and make them stand out from the crowd, which is good for punters like you.
  2. New bookies will give you an option to turn a clean sheet in case you got tired of a certain bookie or in case you got caught up in the middle of a losing run. A change of scenery is always of positive impact for a punter and it might also signal the end of your poor patch.
  3. A lucrative welcome bonus would be yet another morale-boost for any of you who decide to change bookies, whereas an alternative set of markets and odds can ideally give you a different betting perspective and be a desired shove in the back or a pat on the shoulder.
  4. There is a wide array of Latest betting sites which are almost starting to emerge daily. A couple of operators such as Bet365 or William Hill have raised the bar pretty high up and with strict demands of the betting business set up by these reputable names, the new arrivals such as Mr Green or Leo Vegas are forced to push their game extremely high in order to become competitive.
  5. That being said, you can hardly go wrong by choosing to have a try at any of these latest additions to the betting landscape.

Which Bookmaker Gives the Best Offers for Existing Customers?

Existing customer offers are very important to take advantage of after you have signed up with a bookmaker and used your welcome bonus. These offers ensure you are getting a good deal and you are happy with your chosen bookmaker. Here are just a few to look out for:


These are often given out for specific sporting events if you place a bet on them, and can be popular around the big events. Look out for them because everyone loves a free wager! Sometimes these can be free spins in the casino, so look out for them.


These offers are seen mainly on football games and horse racing. They offer you your real money back if something happens as a consolation, so for example, money back if there is a penalty in the game, money back if the favourite wins a horse race, and various other things like that, Ladbrokes and Betfair offer many of these on a regular basis.


These occur when something happens to trigger your bet. For example on football, you may get enhanced winnings if there is a penalty in the game, or if your team hits the crossbar. These offers help build your profit up so are certainly worth watching out for on the various sporting events that are happening.


These two are some of the most popular offers available, the bonus offers you additional winnings when you land a winning acca and insurance offers you money back if you miss out by one selection. If you place accumulator bets then you simply must find a bookmaker who offers these like BetVictor.


Sometimes you may receive a loyalty bonus from your bookmaker. This may be because you have placed a large number of bets and hit a certain target, and these can often be available every week if you are a regular punter.