Who Has the Best Betting Offers for Existing Customers during the World Cup Russia 2018?


Determining the best of the best in any category is not an easy task and it gets even more difficult when it comes to constantly evolving the betting business. With betting landscape being reshaped and remoulded almost daily, betting operators need to be constantly on their toes, thinking of new waves to get their existing customers engaged and new ones are drawn closer and made to register their accounts. 

It’s good news for bettors and punters who are being constantly bombarded with a myriad of highly exciting offers and promo deals. In order to determine which offer is best tailored to fit your needs, you are advised to do some shopping around and visit a couple of big-name betting sites such as Bet365 or Betfair which are considered trendsetters in the betting world. 

What Do Bookies Use to Retain Customers? 

Getting someone to open their account with you is easy – simply offer a generous welcome bonus and you are likely to generate a huge follower base and an audience made of punters who love to see their first deposits matched 100% or their accounts topped up by free bets of some sort. 

Still, it’s retaining the users that are become more of a challenge these days with new bookmakers constantly appearing on the horizon. In order to have their customers stick around and continue to play without turning their heads elsewhere, bookies resort to proven and tested measures which include free bets, money back specials, price boosts, Acca bonuses and VIP or loyalty programs as some of the most common methods. 

Free Bets – these tend to be centred around in-play bets on certain events as bookies look to promote a couple of high-profile events they feel are likely to generate more interest than others. Moneyback Specials – this offer usually implies horse betting where you will get a refund on your losing selection or when your racer comes second. 

Price Boosts – often come as matchday offers which will have you act quickly to take advantage of a boosted offer witch betting odds that can go from 1/5 to 2/1 as an example. Acca Bonus – with accumulator bets gaining popularity, bookies have come up with a way to get you more engaged and confident to make those combo selections. 

The betting operator will either give you your money back if one of your selections falls through, or you will receive a bonus percentage added to your total winnings depending on how many selections you have included in your accumulator bet. VIP / Loyalty Programs – the most effective way to retain players in the long run and an offer custom tailored for bettors who simply like to stick with a betting operator they know, trust and love is the loyalty program. 

Loyal customers often get a VIP treatment with bookies allowing them to accumulate points with wagers they make, which ultimately allows them to collect certain prizes, free bets and other incentives.